7 Little-known ways to find potential link opportunities

Link-building is one of the toughest aspects of SEO. It takes hard work, persistence, and an immense amount of creativity to come up with unique, effective ways to build links on a continual basis. Here are 7 little-known ways to find potential link opportunities:

1. Check out Blogrolls

When you’re exploring the interwebs looking for potential link opportunities and find a good site to approach, don’t stop your search there. If the site has a blogroll, visit all of the sites linked to there. If the sites listed also offer high quality content and are relevant to your industry, approach them, as well.

2. Explore Lists

Top 10 blog posts, Twitter lists, and other curated lists are a great source of link opportunities. For example, if you have a website selling Blackberry smartphones and want to get links from other websites about Blackberry smartphones, look at Twitter lists that are related to Blackberry smartphones to find potential link opportunities. You can also find potential sources for links by using the search engines to look for lists of the best or top 10 Blackberry websites.

3. Participate in a Guest Blogging Community

One of the quickest and easiest ways to find link opportunities is by searching guest blogging communities, like My Blog Guest or Guest Blog Genius. These sites, which are designed to help bloggers find blogs to submit guest posts to and help blogs find guest posts to host, save time when it comes to securing link opportunities. Not all of the sites listed in guest blogging communities are of high quality, however, so be cautious about which sites you submit your articles to.

4. See what Facebook pages your target websites “like”

You can easily find related sites by looking at the Facebook pages of websites you want to get a link from or have already gotten a link from and checking out what websites they “like.” For example, if you are trying to get links for your party supplies website, you can look at the Facebook “likes” of a party planning website to find relevant link sources.

5. Look for people tweeting relevant topics

Look for people tweeting about a certain topic by searching tweets and Twitter profiles. You can also use a paid tool like Tweet Adder to find and automatically follow related Twitter users.

6. Search LinkedIn

Find relevant contacts by searching LinkedIn. Searching LinkedIn is a great way to find bloggers, journalists, and other people who own or work for websites that offer good link opportunities. If you have the name of a website or company but don’t know the email address of a specific person who works there, search LinkedIn in order to make direct contact with people at that website or company.

7. Use HARO

Peter Shankman’s Help a Reporter out (HARO) service is a daily email featuring inquiries from reporters looking to interview people on a variety of topics. Subscribe to HARO’s emails and when you find an inquiry related to your area of expertise, respond and try to secure an interview. If your feedback is published, you’ll likely get a link back to your site.

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