FAQ - Market Share, Growth, Customers and Competition.

A successful search marketing campaign is neither framed overnight, nor the result of good fortune, it is carefully engineered, sustained, and managed as a crucial asset. SEO Expert understands business challenges from online, corporate and financial perspectives, and has adopted tactics that reacts to changes and helps our clients preserve their market influence. Our team persistently monitors competing businesses, adjustments in algorithms by search engines and keyword trends, ensuring a constant, uninterrupted reach for the targeted audience. The questions below will help you find out how SEO Expert can help your business.

What is the Impact of SEO From Growth Perspective?

Our campaigns raise targeted traffic to your website from 80% to 1500%. Profit growth depends on your type of business model, scale, engagement in other marketing channels and revenues made from each individual customer.

Some of our clients in limousine service sector have grown up to 600% through search engine optimization alone, while bigger corporate clients in financial industry attained additional 20%-25% increase in revenue.

The final number depends on your industry and scale, however, our search engine optimization campaigns always reward clients with real, measurable revenue growth results.

Will Visitors Turn Into Customers?

The foremost ingredient of search engine optimization is keyword research. It identifies the use of language from the perspective of your customers and allows us to select keywords that receive highest search volume and indicate high probability of conversion (encourages an action you want visitors to take).

For example, company in financial sector providing credit cards will most likely want to target keyword "credit card". Keyword research shows that apart from "credit card", potential customers search for:

apply for credit card
small business credit card
credit card application

Google Keyword Tool data

Above keywords indicate a clear intention to take a specific action upon reaching a website. Visitors are ready for business and simply require the right company that can address their needs. SEO Expert finds the most profitable keywords and positions your website on leading search engines in order to drive traffic that delivers sales and generates new leads. Find out more about keyword research.

Can We Expand Market Share Through Search?

On the internet, search engines serve as starting point of interaction between websites and potential customers. Since visitors driven from search are highly targeted, your business benefits from expanded market share in a unique and very effective marketing vehicle.

SEO Expert can help you with global, national and local market share.

Here is how:

For example, If you provide car rental services across the country and require more market share on a national level, our campaigns can target a keyword: "car rental", which will make a website show up all across the country on leading search engines to visitors interested in car rentals.

If you want more market share on city by city basis we can target keywords: "car rental Toronto", "car rental Montreal" , "car rental Ottawa" and so on. Visitors who find you through search engines with such keywords are most likely to turn into customers, since it is their intention to rent a car at that specific moment in that specific city.

By targeting different geographic points through search, SEO Expert can help you broaden market share in different provinces and cities by placing your website on best search engines spots. Find out more about local SEO.

What Do We Do About Competition?

There are only ten listings per search page and to get you there we must know exactly where competition stands. We analyize their search positions, search market share, keywords, links, code, affiliations, and so on. This detailed breakdown helps us evaluate competing search marketing methods and estimate resources that will be required to place you company in competitive search engine spots.

Find out more about website & competition analysis.

Can We Market Complex B2B Products via Search?

Implementation models for both markets are uniform. From SEO perspective, there is no difference in optimization for Business to Consumer or Business to Business marketplaces.

Do We Manage Pay Per Click (PPC)?

Our team has extensive expertise in both organic search placement and pay per click (PPC) management. If you require assistance or want to outsource the task - SEO Expert can help.

(view example of pay per click vs natural (organic) search results)

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