Frequently Asked Questions - SEO FAQ

What is Search Engine Optimization?

Search Engine Optimization (commonly referred to SEO) is an active practice of achieving website visibility on major search engines for keywords searched by your customer prospects.

To put it into more practical words - the objective of SEO is to make sure that prospective customers find your website when they are ready to buy.

How can SEO help my business?

Ranking at the top of major search engines ensures that visitors who are looking for your type of products or services find and contact you. Visitors indicate interest in doing business by taking the initiative to search for specific keywords (related to your type of products) and then click on your website amongst all others. Your company benefits from increase in leads and sales delivered with significant increase in highly targeted visitor traffic.

Learn in-depth about vast revenue benefits of our SEO Marketing Campaigns.

How Does SEO Work?

Search engines gather information about a website by periodically sending out ´robots´ to scan the site. Scanned information is stored in databases in order to classify and rank a website within subject categories. SEO Expert makes sure that a website contains all of the key ingredients needed by the robots to properly and efficiently gather key information about a website to give it a top rank on the best search engine spots.

Learn in-depth about search engine optimization process and our methodology.

Do We Have to Redesign Our Website to Achieve Search Visibility?

No. In fact we are always able to fully maintain the design integrirty of your website.

What is the Return On Investment - ROI?

The Internet, unlike any other media vehicle, can be measured to a fraction of a second. You will be able to track an increase in visitor traffic (as we gain best search engine spots), track volume of new leads and sales delivered with that traffic, and ultimately and easily translate this to your return on investment.

The initial ROI from SEO manifests itself through increase sales leads or new customer prospects, and therefore the immediate ROI measurement for most companies is expressed in terms of the cost in generating a sales lead (compared to other media). Initial ROI delivered with our SEO Campaigns can start to kick in within less than one month and sometimes up to three months. Most companies find that the cost in generating a sales lead through SEO is a small fraction from that of any other media.

Since market variables differ from industry to industry, one cannot easily predict specific rates on returns on investment in terms of increase sales. For example ROI in the mortgage industry can be influenced by national ecomomic factors, while a company in the landscaping business has seasonal influences. In all cases, SEO makes your phone ring...a lot... but it is still up to you to close the sale.

Results are guaranteed.

Why hire an SEO company? (why not do it yourself or use your web-developer)

Any developer, designer, coder or content writer can easily attain basic SEO knowledge and skills. Today's web-professionals should no longer be making basic-SEO mistakes of the past.

As things move forward, we can assume that all web-professionals and business websites have addressed basic-SEO requirements and all should more or less be sitting at an equal footing. However, being ´equal´ with all other websites is not good enough, because you need your website to be ahead of the pack and most importantly ahead of the competition; this is where advanced-SEO from a professional SEO company comes in.

In order to attain high, competitive and profitable search engine spots an SEO Company is required with:

A combination of above produces real measurable results, which can only be achieved by dedicated SEO professionals.

How Much Does SEO Cost?

Just like Return on Investment, costs associated with SEO can vary from site to site and are directly influenced by your industry sectors and competition. In general, websites targeted at highly competitive markets require more aggressive and extensive SEO strategies which of course impact the costs.

Typically professional SEO services start at $3000.

Read more FAQs to have your questions answered. Explore more search engine optimization services.
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SEO Internet Marketing Inc.

465 St-Jean St. #502
Montreal, QC
H2Y 2R6