How to Optimize your Mobile Website for Search Engines
Mobile search is growing at a faster rate than desktop search, so if your business is yet to create a mobile website, well, what are you waiting for? Mobile is no longer the wave of the future – it’s what’s happening right here, right now. From tablets to smartphones, mobile devices are everywhere.
SEO is particularly important in mobile marketing because most mobile users don’t look beyond the top three results on a mobile search engine results page. According to Google, a drop from the first position could cause your conversation rates to plunge 90% or more. But the same old SEO isn’t going to cut it anymore because the mobile experience is vastly different from the desktop experience.
Traditional SEO Techniques that Matter
Although there are many SEO techniques that are unique to mobile SEO, some traditional SEO practices can also help you increase your mobile website’s rankings. For example, you should focus on incorporating target keywords into your mobile headlines, page titles, and content. You should also create accurate, keyword-rich descriptions for each page of your mobile website.
Just bear in mind that mobile users search for different keywords than desktop users. Therefore, it’s vital to do keyword research for your mobile site and ignore the keywords that desktop users search for because they simply don’t apply. Think about it: most mobile users are on the go. They’re often in a rush to find what they’re looking for, use tiny buttons to type in search terms, and squint at small screens. They don’t have the time or the patience to type in long keywords and sift through pages and pages of information. That’s why it’s important to keep your site’s content concise and to-the-point.
Make Your Mobile Website User-Friendly
To ensure the success of your mobile website, make sure that it is compatible with all devices and mobile operating systems. The mobile version of your site should be rendered when it detects that a mobile user is visiting the page. You should also provide users with a link that enables them to switch to the traditional desktop version of your site if they so wish.
Optimizing Your Site for the Mobile Web
To optimize your website for the mobile web, minimize the number of times that users have to click because, in general, mobile users don’t like to click more than twice. Additionally, put calls-to-action on the top left of your mobile website. On desktop websites, the best position for a call-to-action is the top right, but that part of a website can get cut off on the mobile web.
Mobile is a new medium that’s changing fast. Keep track of what’s going on in the industry and study your mobile website’s analytics to maximize the results of your mobile marketing campaign. It would be wise to get on top of mobile SEO now, so you don’t fall behind and lose out on potential customers and profits later.