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Keyword Research Strategies

We help your organization increase leads and reduce cost per acquisition of new customers by identifying and positioning your website on major search engines for keywords that bring targeted and pre-sold visitors. We identify actual phrases used by potential customers that have highest search volume with highest chance of conversion and raise revenues delivered with your website.

SEO Expert team analyzes language, behavior and intentions of your visitors at various levels of their search process in your specific industry. Proper understanding of all the factors makes a difference of how easily potential customers can relate to your website and how a website will rank on leading search engines.

During the first stages of our SEO campaign, we start with identification and optimization for the most common keywords searches in your industry, followed by more complex keyword string research on specific segmentations within your industry.

Local SEO - Target Visitors by Different Geographic Points

Tactical keyword discovery not only identifies keywords your customers use on search engines, it helps to identify and expand into new markets by geographic regions.

Our approach is to find keywords with high search volume that indicate interest in local businesses. For example: "toronto mortgage broker", "montreal lawyer", "ottawa lexus dealership". Key phrases that clearly indicate a city, implying that the searcher is looking for a particular product or service in that specific location. The goal is to identify key phrases that imply the desire of meeting your company face to face, driving extremely targeted customers to your real world branches.

The strategy of targeting local markets by placing your website on search engines for keywords that indicate local cities is virtually unlimited. We can help you expand to all Canadian cities, all US cities, all Canadian provinces and all American states. If your market is global, we expand our targeting across international markets.

  • Learn more about geographic targeting at local SEO page.

SEO Expert has extensive expertise, helping clients in wide array of industries, including B2B, Health, Financial, Retail, Travel and more. View our clients.

Capture Visitors in The Buying Process

We aim to drive high level of traffic to your website, but above all, we aim to increase profitability. Apart from optimization for high search volume keywords, we optimize for longer, 3 - 6 word phrases that target a more granular sub segment of your market that is more advanced in their knowledge and buying cycle and therefore primed for higher conversion rates:

  • Drive visitors from search engines who are in the "shopping mode".
  • Optimize for long key phrases(3-6 words) with low search volume, but with high conversion rate.
  • Capture customer at initial stage of the buying process or in "comparison mode", generating future leads.

Example: A search engine user searching with the word "car" might be interested in SUV dealerships, images of sports vehicles or specific car models. The keyword itself is too general. A search engine user searching for "car dealership lexus toronto" has a very specific goal in mind, which is to visit the dealership and take a Lexus for a test drive or to purchase it. Keyword phrase implies clear intention to take action.

SEO Expert ensures that your website is prominently positioned on best search engine spots for keywords that imply high probability of conversion, funneling refined and motivated visitors that turn into customers.

Apart from research into keywords with direct intent, we also identify phrases that imply to general interest in your products and services. This helps to position your brand above competitors for visitors that have potential of becoming your customers in the future. We call it the "introductory keywords". Keywords that introduce your brand in the earliest stages of buying process, resulting in more strategic customer acquisition approach.

Keyword Monitoring

Language, terms and jargon change, so do keywords that searchers use. Keyword research is a continuous process. We integrate new findings into your campaign with new pages, ensuring you receive more targeted visitors. Low performing terms get removed, leaving more room for relevant phrases that stand a better chance of conversion.

Find out more about SEO Expert advances into keyword research and how it can benefit your business.

Learn more about our search engine optimization services.