Search Engine Optimization Tips From Basic to Advanced

Here you will discover search engine optimization tips beyond the basics. Tips include keyword use in alt tags, H tags, internal linking structure, link address structure, topical relevance of inbound links, anchor text and more.

On-Site Search Engine Optimization Tips

Start on-site search engine optimization with basics.

Research keywords using Google Keyword Tool, Wordtracker, Keyword Discovery or Yahoo Keywords.

Next, put one key-phrase per page in Title tags, H1, H2 and H3 tags. Vary H tags text throughout the page.

Advanced on-site SEO tips:

Use keywords in ALT tags and image titles. Do not stuff the ALT tags with keywords, but include your main ones where they fit.
Include keywords you want to target within internal links' anchor text.
Try to reduce number of slashes (/) in your URL to a minimum, meaning - have less folders if you have deep content.
Another useful search engine optimization tip is to link relevant pages within website to each other. For example, if you have a site about baking, and have 2 apple pie recipes on different pages, link one apple pie recipe page to another.
Link out to quality outside resources. Google takes this a quality cue about your webpage.
Constantly add new pages with fresh content. You will hear this search engine optimization tip a lot.

Link Building Search Engine Optimization Tips

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value." - Google

Outside links are treated as votes. Link from page A to page B is considered a vote by page A for page B. As a result, page B has importance value over pages that don't have inbound links.

SEO link tip example: Two websites are equal in on-site search engine optimization. They compete for the exact keyword. Website #X has 10 in-bound links and website #Y has 80 in-bound links. Website #Y will show up above in search results, for the same keyword, because it has more links than #X.

Not all links are equal though. Link from a site about credit cards to a site about health is sometimes discarded as irrelevant by search engines. Links from link-farms and other banned SEO techniques will always be discounted. Main SEO tip to remember: links are at the core of Google search engine optimization.

More advanced search engine optimization tips:

Age of the document affects how a page ranks on search results. Usually you have to give new site or new page at least 6 months before it shows up on Google (in good spots).
Another SEO tip you will hear everywhere is blogging. Search engines love new content (as mentioned above) and blogs produce perfect, SEO friendly pages.
Be careful with link building. Too many links with too many keywords or exact keywords in anchor text will set off red flags. Too many links over a short period of time can get your website banned. The tip is to be careful with your SEO link building efforts.
Links from websites that rank well on search engines are more valuable than links from websites that don't.
Old links are valued more than new links. Google trusts old links over new ones.
Text surrounding links has impact on rankings as well.
Links from .edu and .gov are valued more than .com, .ca etc. .net websites received bad treatment from Google, so it's a good idea to stay away from .net domains and register for .com (Links from .net are still good)

Search Engine Optimization: Behavioural Factors Tips

Develop your website with usability and conversion in mind. Search engines measures the time before each user hits the back button and returns to search results. Search engines also measure click through rate, time spent on site and other behavioural metrics. If website #3 gets more clicks and retains more users than #1, it would be logical to consider moving #3 to a higher position.

Hope this helps. Check our homepage.

Contact us using this form:
* Name:
* Email:
Company:
*Phone:
Fax:
*Website:
*Budget:
*Message:

Please enter Verification Code



A * indicates a field is required