Search Engine Optimization Tools

List of search engine optimization tools used by SEO professionals.

Keyword Research Tools

Keyword SEO tools are used to find keywords customers used on search engines. Each keyword tool gives different number of searches for exact keyword phrases, due to differences in databases. It's a good idea to use several search engine optimization tools during your research.

Google Adwords Keyword Tool - Very high quality SEO tool from Google. Data includes related queries and average monthly search volume. Great at spotting both short and long tail keywords.

Wordtracker Keyword Research - High quality keyword database with over 300 million search queries. Information is gathered from Dogpile and Metacrawler. You need to multiply results 99% to get estimated search volume across all search engines.

Yahoo Search Marketing Keyword Tool - You need to be registered for Yahoo Search Engine marketing to use this search engine optimization tool. It provides keywords too PPC users from its database.

SEO Book Keyword Research Tool - Based on Wordtracker database, but on top of it SEO book tool shows: Google daily estimate, Yahoo daily estimate, MSN daily estimate, Google trends link, Google traffic Estimator, Google Suggest, Yahoo Suggest and Google Insights.

Keyword Discovery - Database gathered from toolbar users across the world. Free database is noisy, so be careful with judgement using as one of your search engine optimization tools.

Compete.com - Compete doesn't provide keyword research tool, but you can purchase keyword lists for around $20 that have over 5,000 keywords per industry. You can also run analysis on competing websites to learn the keywords that send traffic to their properties. US only.

Site and Link Analysis SEO Tools

Site analysis and link analysis search engine optimization tools are used to measure SEO rankings and to analyze links.

Yahoo Site Explorer - use this SEO tool to learn about links that a website has. Links are limited to the ones that Yahoo is aware of and differ from Google.

Web Position Professional - Monitor search engine positions on Google, Yahoo, Live, Ask and other search engines. Includes regional search engines such as Google Canada, Google Italy, etc. Web Position produces pretty reports, perfect for clients, especially corporate level, who need hard data to report to upper management.

Link Analyzer - Learn about links a website has with link analyzer search engine optimization tool. Run analysis on any website. Data is pulled from Yahoo, MSN and Google.

Market Leap - MarketLeap helps determine authority and quality of links.

Website Analytics Software

Google Analytics - best known analytics software, free from Google. Enough measurements to satisfy search engine optimization professionals and webmasters. All you need is a Google account to use this tool.

Omniture - measure your website to death. Literally. Enough measurements to give you a headache. Really good piece of software. Mobile Analytics, Multi-site Grouping, Visitor Segmentation, Action Alerts, Data Sources, Cross-category Analysis, Video Measurement and Reporting, Web 2.0 Optimization and much, much, much more...

Search Engine Tools

Backlink Checker - Check number of back links Google has for a specific website. Be careful with data, since Google may skew data to prevent search engine optimization.

Page Rank Checker - Check page rank of any pages.

Multiple Data Center Google Search - This search engine optimization tool searches for your keyword/phrase in different Google data centers. Each of the datacenters may give results for the same search query. If you see results that vary from data center to data center, it means that Google is in the process of updating its index.

Search Engine Submitter - Submit to a 100 search engines, in once place. No need to pay!

Google Dance Tool - Google updates the index every month or so. It sends out robots, archives pages and than updates the results. There are several severs. www.google.com, www2.google.com and www3.google.com. Its believed the last two are test servers. Whenever Google updates it's index, results differ on all 3 addresses as though Google is dancing, hence the name Google dance. With this SEO tool you can monitor those datacenters.

Future PageRank - One of many search engine optimization tools that queries different Google data centers. If you happen to catch it during and update, you might be able to spot various page ranks on different datacenters, which hints that PR update is coming to your site.

Useful SEO Extensions, CMS and other SEO Tools

SEO For Firefox - Over time in the SEO game you sorta learn a feel for estimating keywords and markets, but it is helpful to have a few additional data points, especially if you are new to the market. This tool was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market. SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results. In addition to pulling in useful marketing data this tool also provides links to the data sources so you can dig deeper into the data.

Web Developer for Firefox - Web developer can help you break down pages by HTML and CSS elements to get better view of the link structure, design and other elements. It's also useful in turning off CSS to get a taste of how search engines view your pages.

CopyScape - A must use search engine optimization tool. Learn who steals your articles on the web. Copyscape is powered by Google. Pricing model is very friendly, as you only pay pennies for each time you search.

Wordpress - The most popular blog platform. Free and easy to use. 100% search friendly.

Joomla - Open source, free, enterprise level content management system. Joomla has all the features paid CMS platforms offer, but with search engine friendly extensions.

Google Website Optimizer - Optimize conversion rate of your pages. Google website optimizer lets you show different versions of the same landing page to different users in order to measure effectiveness, and learn which page performs best. A/B testing and up to 16 variations. Free to use, all you need is a Google Account.

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