Search Engine Optimization

Archive for - February, 2007

The importance of color in web design

Are you on the first page of Google for your targeted keywords, get traffic but don’t get more phone calls? Maybe you should think about changing the design of your website. Of course, you should be proud of yourself if you are no.1, but if your site is puke green or looks cheap, people will not enjoy visiting it neither likely be interested in your services. Don’t forget that a website is a way to promote your business; it has to look professional and be attractive at the same time.

So, if you’re thinking about changing the design of your website, it might be good idea to choose blue and white as primary colors because they are the most popular and represent calm, trust and comfort.

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Overture Keyword Tool Updated Again

Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used by searchers seeking a product or service is invaluable both in paid Search and Organic SEO. Unfortunately the mighty tool provided from Overture stopped working for a few days..

I found some interesting info that yahoo has updated its keyword suggestion tool once again. The news was not good for us SEO ers. It seems that Overture stoped the public usage of the almighty keyword research tool. I found an official comment released from Yahoo…. its as follows :)

Info released by http://www.searchenginejournal.com/

Yahoo Says Overture Keyword Tool Not Dead Yet

“First, I’d like to clarify that Yahoo! Search Marketing’s public keyword research tool (formerly known as the Overture’s Keyword Selector Tool- KST) continues to exist today and will continue to exist until we replace it with an improved product. Unfortunately, the responsiveness of this free tool is diminished due to the sheer volume of hits it receives each day, therefore browsers may time out and error pages may appear but it doesn’t mean that this tool has been removed.

Yahoo does have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year.

Since the public tool is still available, there isn’t anything to formally announce. However, when we launched our new advertising platform last quarter, it featured an improved keyword research tool (which we refer to as “protected” since it’s only accessible to advertisers who are logged into our system) to help advertisers discover more relevant and valuable keywords that fit their individual needs. We’ve been getting really positive feedback about this tool and we plan to continue to enhance this tool as we learn how advertisers interact with it.”

As of this morning I tried some of my keyword tools that are based off yahoos data base and YES they worked!

Did Yahoo get a lot of heat from the SEO world? Did they have a change of heart? Who knows..
Remember! Use a combination of tools, (there are several out there.. example WordTracker) as well as someone with insight into the particular industry and a sample of likely searchers to get the best possible prediction of future searcher behavior.

Is the Overture Keyword Selection Tool working for you? How important is it for your SEO work.. Please feel free to leave a comment below.

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Wikipedia has Mastered SEO

Wikipedia’s rise to fame has actually been quite impressive. comScore’s data from January 2007 puts them at number 9 for the most unique visitors, with 43 million people going to the site in January. Needless to say, one of the major traffic sources for Wikipedia is Google, but how much does the search giant send their way?

Its easy to see that Wikipedia pages are generally very SEO friendly. The old saying ‘content is king‘ is painfully obvious here, as Wikipedia pages contain a wealth of information, with the search keyword featuring prominently throughout the page. Wiki pages would also receive a huge amount of incoming links (definitions, more information links) which would also help to increase their Google ranking. Now if they would just return the links again that would help us all.

Could they have mastered the art of organic SEO? I believe clean SEO and content is the way to go! Good work Wiki!

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French search engine optimization tips

If you are searching for good French keyword suggestion tools, you might have noticed that there are not many. Most of the keyword suggestions tools you use will let you do a French search and will give you results, but you need to know these results are not 100% accurate. The reason why you should be aware of this is because some of these tools disregard the French accents. If you are doing your French search engine optimization yourself, I suggest you follow these 5 easy steps to make sure you target the right keywords:

1 - to insure relevancy, search for keywords with 2 or 3 different tools
2 - ask a friend who knows French to tell you what words he or she would use to best describe your business
3 - take a quick look at your competitors that are on the first page of Google to check what keywords they are using on their title tag
4 - do a keyword research with the Google Adwords tool. Make sure you edit the language and country beforehand
5 - follow your intuition

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SEO Expert™ Blog!

Welcome to SEO Expert Blog. This is brand new and I intend on writing SEO tips each day. Join and start blogging!

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Search Engine Optimization

SEO

Web visitors depend on search engines to locate sites in various ways such as paid ads, search results, and organic listings. When considering Google Search Engine Optimization, SEO Expert is concerned primarily with organic listings. As Google is one of the most widely used Internet search engines, it is imperative for sites to receive a good page rank there.

SEO Expert‘s Internet marketing and search engine optimization services can help businesses advertise online more effectively, creating the potential for gaining large amounts of new Web traffic. Building and adjusting Websites with the aid of Montreal’s Search Engine Optimization Company will facilitate the process of achieving first or second page search results on search engines such as Google, Yahoo, and MSN.

Gaining top search position results for the unique industry being targeted can be accomplished through the use of SEO Internet marketing consultants. They provide multiple services under the categories of search engine optimization and Internet marketing that can help small and medium size businesses strive to become industry segment leaders, while working on a small and medium sized budget.

Advertising campaigns providing successful site promotion are one of the biggest concerns for businesses trying to create an online presence. The methodologies utilized by this SEO Company have so far shown a positive track record. Every Website ever worked on has placed on the first page of search engine results, allowing clients to reach an even greater potential with an increased customer base.

As one of Canada’s leading Internet marketing authorities and member of the Better Business Bureau, SEO Expert can help clients reach their full earning potential. Assisting businesses with proper optimization and promoting strategies will increase results positioning and therefore the chance of reaching potential customers more effectively.

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Search engine optimization described in Wikipedia

Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from “natural” (”organic” or “algorithmic”) search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to “search engine optimizers”, an industry of consultants who carry out optimization projects on behalf of clients.

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

A range of strategies and techniques are employed in SEO, including changes to a site’s code (referred to as “on page factors”) and getting links from other sites (referred to as “off page factors”). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either “white hat SEO”, or “black hat SEO”.[1] Other SEOs reject the black and white hat dichotomy as an over-simplification.

more here http://en.wikipedia.org/wiki/Search_engine_optimization

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Directory of RSS sites

Search Engine Watch: Tips About Internet Search Engines & Search Engine Submission
RSS Network - categorized search engine and directory for RSS feeds, you can even search feed items for keywords.
SEO Chat Forums - Search Engine Optimization
Syndic8 - find RSS and Atom news feeds on a wide variety of topics

RSS Feeds - rssfeeds.com search and directory

Feedster - search for rss feeds

Search4RSS - search for rss feeds on specific topics

Finance Investing - categorized search engine and directory for RSS feeds specific finance and investing.

FeedPlex - search RSS or XML feeds

RSS Feed Tips to Help Search Engine Optimization

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Google Link Analysis Tool

There is a ton of information about how to see and read your links out there but now Google itself is helping.
Google has announced the release of a tool that many thought would never come but always dreamt of - a tool that shows us our links for our sites. It has been sought over since Google changed the link command. In any event, Google has given us access to see the links of our sites - if we want. How it all works and more of the history can be found at Danny’s Google Releases New Link Reporting Tools (read it).

To access it, you need to login to Google Webmaster Console and verify your sites.

But please note that Google does not count all those links you see, for example if you see links that are nofollowed or from penalized sites or low quality sites - it doesn’t mean Google is using those links to count your score.

For years, Google’s link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google’s fear that site owners simply wanted the data to try and manipulate rankings — which was pretty true.  Instead, they only provided a sampling of backlinks. Today, that changes. Google Webmaster Central is rolling out new support allowing you to view and even download thousands of links to your site (official news here and here).

Google isn’t currently showing 100% of your links but it is getting better!

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Google Pagerank update is over. Jan- Feb 2007

From what i have seen on the serps is a good indication that the latest google pagerank update has come to a conclusion.

I did notice a change in the Google Toolbar PR ranking for each of my sites over the past week or so. I am very pleased! I seems to be a permanent change and yes I do spend too much time fixating on the little green bar. Keep in mind its not an accurate indicator of your true Google PageRank, only a very broad approximation.

Matt Cutts said..

Okay, it’s been a while since my last infrastructure status report, so I’ll briefly cover the things that I know are going on.

The quarterly-ish PageRank export is underway. As always, don’t expect traffic or rankings to dramatically change, because these PageRank values are already incorporated into our scoring.

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About SEO Expert

Senior Webmaster SEOExpert™

Michael is one of the leading Canadian internet marketing Experts. An academic background in the technologies and early career successes in marketing, Michael began his professional transition toward the web as an Internet Cop helping law enforcement track down hackers and other criminals.

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My Google SEO Forum

I would like to invite you to our google group SEO1 http://groups.google.com/group/SEO1

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