Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used by searchers seeking a product or service is invaluable both in paid Search and Organic SEO. Unfortunately the mighty tool provided from Overture stopped working for a few days..
I found some interesting info that yahoo has updated its keyword suggestion tool once again. The news was not good for us SEO ers. It seems that Overture stoped the public usage of the almighty keyword research tool. I found an official comment released from Yahoo…. its as follows
Info released by http://www.searchenginejournal.com/
Yahoo Says Overture Keyword Tool Not Dead Yet
“First, I’d like to clarify that Yahoo! Search Marketing’s public keyword research tool (formerly known as the Overture’s Keyword Selector Tool- KST) continues to exist today and will continue to exist until we replace it with an improved product. Unfortunately, the responsiveness of this free tool is diminished due to the sheer volume of hits it receives each day, therefore browsers may time out and error pages may appear but it doesn’t mean that this tool has been removed.
Yahoo does have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year.
Since the public tool is still available, there isn’t anything to formally announce. However, when we launched our new advertising platform last quarter, it featured an improved keyword research tool (which we refer to as “protected” since it’s only accessible to advertisers who are logged into our system) to help advertisers discover more relevant and valuable keywords that fit their individual needs. We’ve been getting really positive feedback about this tool and we plan to continue to enhance this tool as we learn how advertisers interact with it.”
As of this morning I tried some of my keyword tools that are based off yahoos data base and YES they worked!
Did Yahoo get a lot of heat from the SEO world? Did they have a change of heart? Who knows..
Remember! Use a combination of tools, (there are several out there.. example WordTracker) as well as someone with insight into the particular industry and a sample of likely searchers to get the best possible prediction of future searcher behavior.
Is the Overture Keyword Selection Tool working for you? How important is it for your SEO work.. Please feel free to leave a comment below.