Search Engine Optimization

SEO Copywriting

One of the most important things you have to do when you start optimizing your own website is to write good content (SEO Copywriting). I know…it’s probably not your cup of tea but if you want good results, you will NEED content.

Why Search Engine Spiders ♥ love ♥ SEO Copywriting

Why? Because search engine spiders LOVE words and are likely to give a better ranking to Web pages that give relevant information about a particular subject. Spiders or robots, among other things, use content to index pages in their database. It’s only logical. Why would you ‘deserve’ a good ranking if your targeted keyword is not written a single time on your page? Believe me, with some effort, you will achieve a lot .

How to do SEO Copywriting

If you are not thrilled at writing content, just start by adding one small paragraph at a time. If you add one paragraph weekly, you will soon have a page full of rich content and you will be proud of yourself because there are good chances you will get a better ranking . Please note that content should have 5% to 7% targeted keyword density and should give information about your company. Make sure you are not ‘spamming’, i.e. stuffing the content with keywords. The content has to make sense and not be too repetitive; human visitors have to be able to read it without getting confused . Good luck!