Search Engine Optimization

seo is good

Link Tools

Backlink Check Tools      
This tool checks your backlinks and the anchor text used in those backlinks.
Anchor Text Backlink Check Tool

     
This tool lets you find out who\’s linking to you and their pagerank, description, language and size
Backlink Checker      
It shows the backlinks linking to you and their pageRank, description, language and size. The PageRank is received directly from the Google servers and it may indicate a future prediction of the rank. Read More »

As what I have experienced so far in search engine optimization, I realized that very often web designers like to argue with SEOs about what they should or shouldn’t do. These web designers are of course the client’s employees and think they are acting in the best interest of their boss. Well, not really…That behavior is just making it harder for SEOs to deal with them and at the same time, do what they need to do to get a high ranking.

Web designers have to understand that SEOs are specialized in what they do, i.e. optimization and NOT web design: they are not there to steal their job! The worst part is that the client is usually the one getting hurt in all of this because often, the web designer will overwrite files that have been carefully modified by the SEO expert. And that means the site will drop in the results. Why is this happening? Because of web designers’s stubbornness and lack of communication between the 2 parties…

So, for the sake of clients who needs us out there, could we please make peace?

Whether your site have 10 or even 100 pages, you have to make sure that all your pages are indexed, it is your SEO goal after all right and the best way to ensure tha the spider will crawl all these pages is to have a site map. Because sometime, search engine can have troubles finding links that are buried within your site’s structure.

What is a site map?

A site map is a page that display every section of your website, think of it like a book’s table of content. You could use pictures, diagram or even an image to display your section but since your are reading our SEO blog.. which confirm that you are looking for the best tip and advice:

1. FORGET the pictures and so on and go with plain text.
   
2. Make sure that you use keyword when you descripe your pages.
   
3. Each location have to be an active link.
   
4. Your site map have to be linked from your home page. 

First, having the site map on your home page will push the search engine to look at every pages of your site which is of course a very good thing. Imagine: all your pages will be indexed by the spider and once in the search engine database, it will make your site more likely to come up in the search engine result.

Second, have you ever navigat through a site and then.. before you know it you realize that you are just lost…what do you do then?? You head back and look for another web site right? With a site map, your visitors won’t run away anymore unless your site is very boring and that my friend.. we can’t really help you with No seriously, details each section and sub sections of your site with descriptive text will make it easier for your visitors.

And please, do not forget to update! If you make changes on your site, you should update your site map as well

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Google now has: New! Create and share personalized Google Maps. They have launched a great feature that allows you to edit your own maps. Read More »

The title tag is arguably the most important element on any web page, and often will contain similar content to what is found in the page’s primary heading. While this content should be similar to the text found in the h1, it usually should not be identical.

More and more web authors are keeping the content of their sites fresh through the use of blogs such as the free and SEO-friendly ‘Wordpress’. Wordpress is known to be very search engine friendly blogging software. Its one weakness, along with most other blogging platforms, is that the post title (usually a heading) is used as the title tag.

Read More »

Why? Because having your own Google Group or forum linked to or on your website will help you make it stronger. It’s also an easy way to write good content because you will have to answer to the members of your group who ask questions and post comments.

To get your free Google Group in 3 easy steps, go to groups.google.com

You can use your group or forum to give tips to members on a particular subject and help those who have questions.

Have fun!

When hiring an SEO, the first thing you should look for is whether or not they can rank their own website. It’s obvious right! But just look on the Internet, they are a lot of SEO who aren’t even there yet:)

Can they show you proof off their work?

Even if it’s a small company that’s been around for one year or two.. they should be able to back their work. What do they have to show you..what about their reputation..

Your website will be #1 on Google…let’s say….within the next week

You should definitely run…because an honest SEO will give you realistic expectations.

Are they using black hat SEO tactics or white hat?

Make sure that they are not using any black hat SEO tactics which could penalize your website, please go to http://en.wikipedia.org/wiki/Black-hat_SEO to learn more

And finally, don’t be afraid to ask question:) at SEO expert, we know how important it is to be well informed, that’s why we started this blog. We want to be sure that you will always get the latest news. We hope you find this blog useful. Do not hesitate to contact us at: http://www.searchengineoptimizationcompany.ca/FORMS/SEOExpert_company

Relevant and important incoming links are often bought or traded
as part of any Search engine marketing (SEM) strategy for
immediate benefit. When done properly, these incoming votes
for your website will definitely strengthen your site’s presence and
power on the internet. As successful as this SEM tactic is,
remember that as much as possible, one should compliment this
strategy with content designed to create a buzz, allowing for
natural incoming links.

What type of content creates an internet buzz you ask? There
are many possibilities to spice up your site’s main purpose, such as
useful information and rare tips, news, humor (imagery, funny
articles about serious subject material, even video), controversy
(possibly allowing visitors to make comments on the controversial
subject), or tools, often useful for tech sites).

Having a page on your website with the right hook can create a
buzz of viral proportions, exponentially growing and working for you.
However this type of search engine marketing takes much more
planning and brain storming than standard link building practices, and
possibly a drop or two of genius.

In the meantime, invest some money in strong, respected SEM
linkage, but don’t miss an opportunity to net schools of traffic should
the light bulb go off in your head for the type of ‘one of a kind’
treasure that the critters of the internet wont be able to resist
gobbling up.

Matt
Web Standards Expert/Coder

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April Fool’s from Google!