Search Engine Optimization

By this time, I am sure everyone understands and knows search engine optimization techniques and its services, but as a search engine optimizer you have to act as one. This is what I am going to write about today because I feel personality of a search engine optimization expert is one of the key for your SEO goals. You may not agree with me, but please take your time read my post and see my point of view. Then, let me know what you think about it  .

Introducing SEO 3B

1. Be honest
2. Be competitive
3. Be active

BE HONEST
Search engine optimization techniques are being categorized to two type and they are:

• WHITE HAT SEARCH ENGINE OPTIMIZATION
• BLACK HAT SEARCH ENGINE OPTIMIZATION

Read More »

• Search Engine Academy provides SEO and SEM certification in two-, three- or five-day workshops, depending on your needs.

• SEMPO.Org Learning Center is a non-profit organization offering many resources including SEM courses through its Search Marketing
Institute, articles, Webinars, research data and case studies.

• SEOToolSet™ is based on years of search engine research and successful website optimization and training. SEOToolSet™ training adheres to a strict Code of Conduct and Code of Ethics.

• Interactive media and search marketing publishers such as iMedia Connection and Search Engine Watch are good sources for expert advice on SEM. Read More »

Last Thursday, Google unleashed the mobile version of their already popular and oh so slick, fast and pretty Google Calendar. As Google has done with Gmail and Google Maps, They have made their new mobile Calendar available from cellphones and PDAs.

According to Devesh Parekh, a software engineer on the Google Calendar team, “…more people in the world have mobile phones than have computers, and people take their cell phones with them everywhere…” Read More »

Increase traffic to your website

With the Google Video feature, you can easily upload your videos for free if you have a Gmail account. If you own an online business and would like to bring more traffic to your website, it might be a good idea to shoot a video talking about the services you are offering or products you are selling. You can then submit it to Google Video or Youtube, post it to your blog or website and email it to clients and friends.

To assure you get the most relevant listing possible, make sure you add keywords in the title and description of your videos and a link to your website when you upload them to Google Video.

To attract people to check out your videos, you should offer free stuff, i.e, free tips, free consultations or courses. In the end, sharing your expertise with people who are looking out for pertinent information will pay off, I promise. Chances are the more traffic you get on your videos, the better listings you will get for them and at the same time, it will bring a lot of people to your website.

Google’s search dominance continues!

Google accounted for 55 per cent of all search queries carried out in the US in the month of April, according to Nielsen/NetRatings data released Tuesday.

Nearly 3.8 billion Google searches were carried out in the period, a 42 per cent increase on last year’s results.

Google accounted for more than 3.5 billion (55.8%). Yahoo ranked second with more than 1.3 billion (20.7%) of searches, next was MSN/Windows Live with 6.1 million (9%), AOL with 3.2 million (5.1%) and rounding out the top five was Ask.com with 1.3 million (2%) total searches.

Google announced earlier this month that it would be integrating all of its various search services so that a single search query will now generate results from a variety of previously separate sources such as videos, images, news stories, maps, books, and websites.

Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs.

Most clients don’t even mention other search engines when consulting a seo company, all they seem to care about is getting there website on page one of Google’s results.

The UK Search Engine Marketing Report 2007 found that over 60 percent of companies are planning to increase their budget for paid search and invest more in search engine optimization over the next year.

I knew I was going to get your attention!!!

Seriously, a couple of weeks ago I wrote a little something about a few social media sites. Of course, I did some basic research before my post and that was it but one really caught my attention because with that site: I had found a way to make money and bring traffic to my website. It is squidoo.com

What is squidoo again?

Squidoo is a big community site where anyone can post or write just about anything they have expertise in. You don’t have to be an SEO expert or a webmaster to write.. It could be anything! Imagine the diversity All you have to do is to create your own lens (web page) and everything is entirely free and so easy. All you have to do is follow the instructions provided. Yes, we can make money with our own domains but we have to buy the domain first (we spend), then build it (we spend), then pay for the hosting every month (we spend again). When we create our free lens with squidoo, we don’t have to spend. I don’t know about you but I like the fact that for once, not only I am not spending but I can also make money

Why should you have your lens (web page)

Traffic and more traffic, free advertising if you are a business owner. Because you’ve been reading our blog, you know by now that keywords are important. Well, that lens is your web page right, so make sure that you have the right keywords at the right places, (url, title, description, keywords, h1, h2 etc.. CHECK OUT THE BLOG WRITTEN ON MAY 24th under Internet marketing for more tips) Remember the keyword density, don’t spam and make it interesting. Squidoo is a page rank 7 in google and it’ s been voted one of the top 1000 in the whole web. So make sure that on your page, you closely tie-in your links (to your other sites). And of course you can have as many lens as you wish.

Oh yeah, the money part!

Let say you want to sell something, this is your chance to test the water…. before you jump. Make a lens (web page) about the products that you are offering and see how it goes.. With more than 300 + visitors per day, per lens, I think that your product has a chance to be seen.

Every pages, every lens on squidoo carries google Adsense adds which will generate revenue for the site and for you. Plus you can display links from Amazon, Ebay etc..

I think I’ve said enough All you have to do know is check it out www.squidoo.com Remember, if you make one dollar per page, make a hundred pages and you will make… just to talk about what you like, dislike, enjoy. Anything

Above picture is snapshot of Google Quick Navigation text links menu that will navigate you through Google search tools and extra features powered by Google and their affiliations. As default homepage, web visitors are being redirected automatically on Google Web Search tool where we do our regular website searches. But, it’s rarely you check out more tools and features from Google by dropping down “more” menu. That’s right, there are more features you should check out such as Google Labs, Google Orkut, Google Documents, Google Calendar, Google Patent Search, etc.

At Google Labs, this is the place where you are peeking at Google’s prototypes and even gives list of approved tools e.g. Google Notebook, Google Docs & Spreadsheets, Google Video, and more. All prototypes can be tested by you and simply give your feedbacks or more ideas towards its developments to Google. It just place where you would like to go to see more Google Technologies.

Search Engine Optimization (SEO) is increasingly important to a Web site’s success. Keyword research is an essential element of effectively marketing your web site. Putting the right words in the right place the right amount of times! Once you have a list of keywords that you want to rank well for in search engines you will need to SEO these keywords in the various locations throughout your page’s code. You need a strategy for how you’ll successfully use those keywords. The factors that search engines take into account when indexing goes beyond one keyword per page placement, and the competition is fierce. In order to bump up your placement in a directory’s results, you need an implementation strategy.

Below is a listing in order of importance of the places to put your keywords.

1. Include a keyphrase in the first sentence of your text.
2. Title Meta Tags (not more than 60 characters): < TITLE > tag
3. Meta Keyword Description
4. Header tags: h1, h2, etc.
5. Bold/Italic Tag Content
6. Body Text on top, middle and bottom of page: A good keyword density is 4-7%
7. Alt Tags in Pictures that are Links: Image < ALT >
8. Title Tag in Anchor Tags
9. Anchor Text (incoming and internal) “deep linking”
10. Use a keyword in your URLs

Search engine spiders read the HTML code on your page and score the page based on established criteria. If the search engine finds keywords in specific locations throughout the document, it will assume that your page is very relevant to that keyword.

Make sure the text on your page sounds natural, not artificially stuffed with keywords. Remember, you have to please human visitors to your site as well as search engines. It really isn’t rocket science.

Yes, Its true that many webmasters that used some not really ethical money-making-techniques did get the warning “your AdSense account will be closed” email. That is simply one of the many efforts for increasing the web quality by Google.

First lets make clear what Arbitrage really is. Arbitrage is the act of reselling traffic and this is actively used by all major players and its accepted as a respectful business model. Also it is well known that Google, Ask, MSN and others do buy traffic and resell it on their websites and is totally legal. Read More »

Updated by Lee Odden & TopRank Staff, is a collection of 350 plus online marketing blogs covering search marketing with a few that venture into blogging, social media and new media public relations.

Online Marketing Blog was created to provide up to date insights, resources and information on search marketing as well as tactics ranging from search engine optimization to blog marketing and online public relations.

Posts are made by Lee Odden, CEO of TopRank Online Marketing, a Minneapolis, Minnesota search marketing agency that integrates natural search optimization with social media marketing and new media public relations to help clients increase sales and brand visibility online.

Online Marketing Blog List

A marketing blog about the intersection of social media, search marketing and online public relations. Read More »

There are no secrets in SEO. SEO is simply a matter of knowing what to do and implementing changes both of which require a tremendous amount of dedication and hard work. SEO Expert’s plan for your website will include strategies to not only drive targeted traffic, but to convert those visitors to customers.

An SEO firm can separate fact from fiction and ensure your web site fits within search engine guidelines and provides a steady stream of revenue for years to come. A reputable SEO firm will also do the all-important keyword research and find out how many people search for your products or services and what terms they use to search. Read More »

Most of us are used to seeing our listings fluctuate during a big update but what happened lately when it seemed there was a blip as some called it. Your rankings disappeared and then poof a few days later they returned.

We felt this ourselves. We were ranking #2 for SEO and then poof we could not be found. We looked and looked and wondered if we had done something wrong but weirdly enough the all the other listings were fine. Then a week later we were back in 3rd position on page 1. A hunch is that at any given moment there are millions of calculations and computations taking place at various data centers. Once the calculations are in the listings are re set and credibility restored. Read More »

When you apply for a hosting account, you should also ask to have access to your website traffic statistics. Most hosting companies will give you access for free. Web stats are a good way to know how many hits, pages visited and visits your site have received hourly, daily and monthly. Web stats are also the best way to check what are the most popular pages of a site and which countries bring the most traffic. Read More »

“Content is King” and writing good material will generate webmasters interests in your site and therefore want to link to your pages. We all know that good trusted directory links helps start the process and spread the word that a site exists and once you have brought in a visitor you need to have something there for them to say “I like this site” and stay. Focus your efforts within the community that is most familiar with your work and ideas. The more specific you can be the better. A good example being Wiki. There are pages created for almost every subject and people that are knowledgeable and informed on that particular subject comment and make the page better for the visitor. When your site has such rich content on its pages, more links will come in. Read More »

As of May 02, 2007, George W Bush is no longer a miserable
failure. According to Google.

Did I get your attention? Thought so. Now before you go thinking
I’m making any kind of political statement here, let me quickly point
my finger to the world’s most popular search engine. Now it is my firm
belief that the folks over at Google Inc have very little interest in
incorporating political statements into their algorithms, as they are
busy working hard, day and night, to bring us the best www
searching experience they possibly can, while maintaining
(a relatively, er, modest) profit margin.

“Then why do I get a government webpage on George W Bush
when I type ‘failure’, or ‘miserable failure’ into Google” you ask?
You don’t. Well as of May 2nd 2007 you dont anyway.

Read More »

Last week Matt Cutts head of the Google Webspam team posted on his blog how to report paid links to Google using Google’s Webmaster Console. The news got the SEO industry almost fired up when Matt himself asked people to report link buyers and sellers. Yes its true many seo companies use this technique “Google has never been happy about paid links. They believe that they influence the search ranking algorithm in a negative way.”
Paid links can confuse Google’s pagerank system which pays attention to links in web pages to help find relevant search results. said seocompany.ca
Matt Cutts says that Google has some technology in the works that will identify paid links. Read More »

The news last week was Microsoft is looking to acquire Yahoo for $50 billion.
Is it true some sources say?
Do the WSJ’s unnamed sources really trump the NY Post’s unnamed sources? So suggests popular blogosphere consensus. Read More »

Ok so Danny shows off his dog Daisy.. and Matt introduced Ozzie “One good turn deserves another” he said
So please let me introduce Rockefeller!

Rockefeller comes from some great SEO stock. His Mum was Canadian show dog champion and his Dad was American champion. I was lucky to qualify for a pup. In the interview I felt like I was applying for a job at NASA. At first he was a little angel… but that all went to beens when he went to school and came back an attack dog. Needless to say I had to buy a house with a huge yard and a big white steel fence because walking him became impossible. He just wanted to eat everything and everyone in his path. Anyway Rockefeller is my SEO expert helper, he sits next to me on the couch giving me all his seo secrets each day and night. I wounder what Google Algorithm secret he will divulge today!

Ok so Danny shows off his dog Daisy.. and Matt introduced Ozzie “One good turn deserves another” he said
So please let me introduce Rockefeller!

Read More »

Once we got our blog going, we realize how spamilicious it can get. This is what you have to do:

You will have to install the askimet spam filter plugin. This is good for any aplication with submitted content like forums, content forms.. go check it out!!!!

You will need a API key for wordpress, to get one, you go to http://wordpress.com/signup and sign for an account. (YOU DON’T NEED TO SIGN FOR A BLOG TO GET YOUR API KEY) The API key will be email to the email address provided.

Now what is left to do if you are using wordpress or not is explain there, just follow the instructions. If I can do it, you can http://akismet.com/download/

One last thing, if you are using wordpress for your blog, I strongly suggest you to visit this site.. I am not gonna tell you why, find out yourself ! http://lorelle.wordpress.com

Enjoy!!!!