Search Engine Optimization

Last Thursday, Google unleashed the mobile version of their already popular and oh so slick, fast and pretty Google Calendar. As Google has done with Gmail and Google Maps, They have made their new mobile Calendar available from cellphones and PDAs.

According to Devesh Parekh, a software engineer on the Google Calendar team, “…more people in the world have mobile phones than have computers, and people take their cell phones with them everywhere…” Read More »

Increase traffic to your website

With the Google Video feature, you can easily upload your videos for free if you have a Gmail account. If you own an online business and would like to bring more traffic to your website, it might be a good idea to shoot a video talking about the services you are offering or products you are selling. You can then submit it to Google Video or Youtube, post it to your blog or website and email it to clients and friends.

To assure you get the most relevant listing possible, make sure you add keywords in the title and description of your videos and a link to your website when you upload them to Google Video.

To attract people to check out your videos, you should offer free stuff, i.e, free tips, free consultations or courses. In the end, sharing your expertise with people who are looking out for pertinent information will pay off, I promise. Chances are the more traffic you get on your videos, the better listings you will get for them and at the same time, it will bring a lot of people to your website.

Google’s search dominance continues!

Google accounted for 55 per cent of all search queries carried out in the US in the month of April, according to Nielsen/NetRatings data released Tuesday.

Nearly 3.8 billion Google searches were carried out in the period, a 42 per cent increase on last year’s results.

Google accounted for more than 3.5 billion (55.8%). Yahoo ranked second with more than 1.3 billion (20.7%) of searches, next was MSN/Windows Live with 6.1 million (9%), AOL with 3.2 million (5.1%) and rounding out the top five was Ask.com with 1.3 million (2%) total searches.

Google announced earlier this month that it would be integrating all of its various search services so that a single search query will now generate results from a variety of previously separate sources such as videos, images, news stories, maps, books, and websites.

Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs.

Most clients don’t even mention other search engines when consulting a seo company, all they seem to care about is getting there website on page one of Google’s results.

The UK Search Engine Marketing Report 2007 found that over 60 percent of companies are planning to increase their budget for paid search and invest more in search engine optimization over the next year.