Search Engine Optimization

Are you planning to leave your website home all alone while you and your family fly away on vacation? Of course you deserve some rest but it’s not a good idea to stop working on your website for 2 weeks, especially if you have a blog where people are expecting a post every day or so.

I know… right now you’re probably imagining yourself playing with your kids in the sand, having your girlfriend putting suntan lotion on your back or trying to make eye contact with that “McDreamy” lifeguard but…

If you don’t want to drop in the listings, you will have to make an effort to post a couple of comments on your blog or if you don’t have a blog, add a paragraph or 2 of text on the most important pages of your site. You don’t need to go crazy: Just do some modifications so it doesn’t look like you have abandoned your website. Read More »

Sky is the limit ….

World Wide Web has its enchanting growths and been helping many of internet users including business owners who gain profitable internet based business such as e-commerce websites, internet directories, online catalog, etc. Making the money through the internet is no longer question for many of us, but it is a question how to bring the money home. This is what raises our eyebrow and many of us have been trying variety of internet marketing services from submitting and registering on to the internet directories, online US/Canada yellow pages advertisings, or any type of internet marketing and advertising that could help us raise more profit into our internet business. Read More »

“I say boy whats the, I say whats the big idea!”

If you like reading blogs on different subjects, you probably did the same thing as I did to get info which is typing keywords in the Google Search Bar. Well, I’m sure a lot of you know already but there is a quicker way to find relevant information on a particular subject.

What yoo need to do is to click on the ‘more’ button (located at the top of the Google home page) and click again on ‘Blog search’ (Google Beta Blog Search). You will then be redirected to another page where you can search for anything you can think off and you’ll get only the results related to the blogs indexed in Google. You also have the option to do an advanced search or to sort the results by date or relevance. Read More »

Social media optimization has been a big buzz word for the last year or so. But what does it mean?
Social bookmarking is a new technique to attract visitors to your website through marketing your website in popular social networking websites like Digg, Del.icio.us, Myspace, Youtube, etc and there by attracting visitors to your website.

In essence, there are certain things that you want to make sure you do in order to encourage others to bookmark your website or blog and to encourage the to share your content with others.

The benefit of Social bookmarking is, it increases traffic very quickly and generate targeted quality traffic. Social bookmarking also helps to increase back links from higher page rank websites that will help you to increase your websites Google page rank and indirectly helping to increase search engine rankings. Social bookmarking has some main advantages like your website gets one way permanent links with high page rank.

Matt Cutt Says:
Previously, I believe Google estimated the age of a url as the last time that we fetched that page. Given how quickly Google refreshes its main index, that didn’t mean quite as much recently. Now for date-based search, Google estimates url ages by the first date that we saw a url.

As my previous post on this blog titled as “SEO PROCRASTINATION - SEO 3B”, mentioned that you have to “Be Active” with your website, well indeed Googlers wants you to do so as they have improved google date-base search.

What is google date-base search?

In Google date-based search, they estimate url ages by the first date that Google saw your URL. If you do an google advance search tool with determine that you only want to get result within the past of 3-months. Indeed, you will see search index result. Read More »

If you’re thinking about hiring an SEO expert soon, you should prior to do that, visit a couple of websites to check what you are really going to get for your money and ask yourself some questions. Will I really get results? How can they prove they will get me results? Will I get a good customer service? Are they going to take time to answer my questions since I just know little about SEO? What services will be included in my SEO plan? Are they going to let me down after a month? What kind of guarantee will I get?

First of all, an SEO expert should be able to prove you he can get you results by showing you examples of his or her clients that are on the first page for their targeted keywords. If the expert refuses to show you examples or give references, run! It probably means that they are not very good at what they do because if they would be, they would be proud to show you at least 2 or 3 of their client’s listings.

A good SEO expert should also be able to explain what kind of strategies he or she will use. Is it linking, rich content or addition of keywords in the Meta tags? Whatever the type of strategy, make sure it’s a legal strategy i.e. no links hidden or invisible text on same color background, etc.
Usually, when a client is calling us for the first time, we will take a good 15 minutes to explain and answer basic questions regarding the client’s website. Then, we will offer a plan that fits the client’s needs or paid consultation sessions if the client wants to optimize his site himself.

The majority of SEO companies are offering 6 months to 1 year optimization contract. This type of contract will protect both you and the company you are dealing with.
Please note that you should also invest in an SEO service called monthly maintenance. Monthly maintenance means that ‘tweaking’ will be done on your website on a monthly basis in order to secure your ranking in case you get bumped from your spot by new competitors or because of changes in the Google algorithms, etc.

Finally, the most important thing you need to know is that if somebody guarantees you a certain spot or result on the first page: run! SEO experts don’t work at Google: they are offering their expertise and because of that, they can’t guarantee any particular position. The only thing they can guarantee is that they will do their best to improve your ranking. Of course, you’ll have to use your own judgment whether you want to trust the person or not. If you feel the expert has been honest with you and you’re satisfied with the answers you got from him, then I think it’s a perfect match!

One of most known recent environmental crisis is “Global warming and the greenhouse effect” from many List of environmental problems and related issues. Presently, Planet Earth is our only place for living organism and it has been sick for quite a while where many researchers and scientists wrote their report in terms of Planet Earth Health Level. Through their research, we found many list of Earth sickness. As individual, we could help to recover Planet Earth’s health to its normal stage. It will take a while to recover (many years) but it takes one individual other time to help successful recovery program.

Google works on efficient power supplies in the capable hands of Ben Jai, Ken Krieger and the rest of Google’s power supply team. Google says:

“With a more efficient power supply, more efficient DC-to-DC converters, and power-management features turned on, that same desktop PC would save as much as 80% of the energy currently consumed!”

Following are some steps that Google has overtaken to “Go Green”:
- Google fuel-efficient vehicle incentive project
- Google corporate shuttle program for commuting to work
- organic, locally-sourced food in Google café
- Google corporate solar panel installation Read More »

Thats right Google has made the guidelines more clear. During SMX they were slipped into place. Matt said there would be some changes and poof that was fast! I think its great that Google takes the time to give guidence to people that don’t fully understand the rules of fare seo play.

Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites).

Google Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site.

* Avoid hidden text or hidden links.
* Don’t use cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant keywords.
* Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
* Don’t create pages that install viruses, trojans, or other badware.
* Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
* If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

There are more articles in detail on WebmasterWorld “Because Google and especially Google Search Quality Team / WebSpam Team penalize sites which are not in accordance with the guidelines, its of importance to make those guidelines easy to understand and keep them updated as new factors which affect ranking/indexing emerge.”
For those of you that did not know Matt Cutts heads up Google’s WebSpam Team and he does a good darn job keeping it just that spam free.

Thanks seroundtable.com for the heads up on the updated guidelines.

At SMX Seattle Matt spoke on duplicate content, linking and Google guidelines. This interview from webpronews.com is excellent! I thank them for the use of it.

PS: Google yesterday updated there guidelines to make things a little more clear for webmasters.

Google Webmaster Guidelines

Here is a list of useful tools that you can employ during your SEO campaign!

Link checkers: It is always a good idea to verify your links after you created your website, just to make sure that you didn’t make any mistakes, even if you are optimizing your site or not. Most web design package include a built-in link checker, there are also many link checker program on the internet. My suggestions are :

Free Broken Link Checker

Site Link Analyzer

And if you wanna download a program to your computer, you can try

http://home.snafu.de/tilman/xenulink.html

Like all the programs that you download to your computer, remember to always check the software for viruses before starting it. It’s free, quick and very easy to use and you can use the program to verify both external & internal links on your site.

You can also verify the backlink of your site with the tool below. Backlinks are inbound links that point to a certain website. They are required in order to get good rankings in the search engine results.

Backlink Check Tool

Google Zeitgeist: This is an analysis of what people are looking for, when and where: this is a tool that is worth checking from time 2 time just for fun . The site is:

http://www.google.com/press/zeitgeist/archive2006.html

You want to see what people are looking for with Yahoo? Sure can

http://buzz.yahoo.com/

What surprised me is to see how obsessed people are with celebrities .. Amazing

Seeing what the search engine see: This could be another interesting thing to check every now & then for your site. Visit this site

http://www.delorie.com/web/lynxview.html

You can also a text-mode browser like Lynx to visit your site. Linx is: A Web browser that supports text and not graphics.

Keyword density: I had discover that tool on the net that I just can’t do without anymore. I kept it as my secret tool but since I want you precious readers to learn as much as possible, I have to give it away!  One thing though, you need to be running a Mozilla or Mozilla Firefox browser to install it.

http://www.quirk.biz/searchstatus

Wait, there is more:

Keyword Density Analyzer

Keyword Density

Keyword Density Analyzer

Analyzing your site traffic: Knowing how many people visit your site is extremely important. Usually, your web hosting company should be able to provide you with that info but there is another way to verify this too with Google: go to

http://www.google.com/analytics

Google states: Google Analytics is free to all advertisers, publishers, and site owners.

ONE LAST TOOL THAT I DISCOVER THAT IS VERY USEFUL FOR ME:

It has nothing to do with SEO but I want to share it with the world. I am a very fortunate mother of a healthy son who is starting to browse the web.. It all started on a very sunny day when….  no, seriously, I am not going to make you fall asleep with my mom stories (next time maybe) I have discover a program that allows me to control where he can &cannot go on the web, I can manually start /stop the filtering with one password. I am using it for my son but you can set it for games.. anything… plus the name of the program is a beautiful one, it is naomi

Visit: http://www.radiance.m6.net/

YOU MIGHT NOT NEED IT BUT I’M SURE YOU KNOW A COUSIN, NEPHEW, NEIGHBOR.. please pass the message..for the kids sake

Conference chair Danny Sullivan has been covering search for over a decade
and organizing search marketing events for nearly as long. He is renowned for
producing quality shows … Read more at

I liked what was written about: Personalized Search: Fear or Not?

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Matt Cutts, Software Engineer, Google, Inc.
Michael Gray, Owner, Atlas Web Service
Gord Hotchkiss, President and CEO, Enquiro
Tim Mayer, VP of Product Management, Yahoo! Search
Danny Sullivan, Editor-in-Chief, Search Engine Land

Read more at

SMX Session Coverage:

• You&A With Matt Cutts, Search Engine Roundtable
• You&A with Matt Cutts, Bruceclay.com
• Duplicate Content Summit, Bruceclay.com
• Paid Search Roundtable, Bruceclay.com
• Paid Search and Tricky Issues, Bruceclay.com
• SEO, Meet SMM, Bruceclay.com
• SEO, Meet SMM, Search Engine Roundtable
• SMX: Experts Discuss Duplicate Content, WebProNews
• Inside the Auction Black Box, Bruceclay.com
• Personalized Search: Fear or Not?, Bruceclay.com
• Personalized Search: Fear or Not?, Search Engine Roundtable
• Keynote Conversation with Satya Nadella, Bruceclay.com
• Keynote with Satya Nadella, Search Engine Roundtable
• Photos tagged with smx, Flickr
• info provided by search engine land

You can check the Beta version at http://beta.megaglobe.com/ (access code is “welcome”). You can also access www.megaglobe.com and add your web site to its index.

Megaglobe features are:

- very similar version of Google’s PageRank called “MegaRank”

- cheaper sponsored listings

- unique and sophisticated algorithm to improve the quality of Internet searching

- advertisers protection against click fraud (sponsored ads)

- ‘Megaglobe Search Rewards’ which gives searchers credits they can use towards the cost of advertising on Megaglobe

- unique partnership with PayPal enabling advertisers to either pay with credit cards in 50 different currencies, or with a PayPal multicurrency option

- cool news section

Thanks to all those search engine engineering, who are working harder and harder to create such a sophisticated search algorithm to determine whether our pages are duplicate contents or not. This is genuine question that will arise before you start search engine optimization and we could be over analyzed this matter easily. I would like to ease every optimizer who is worrying about it.

I will take common objective of duplicate contents, which is website blogging, forum discussion or content management system. Most of these website are commonly database driven and generated its pages from administration scripts that use the same website template over and over again within its pages creations. Would the search engine robots see this as a duplicate content?
GOOD NEWS, the answer is NO.

There are different types of duplicate content. There’s certainly exact duplicate detection where you see the exact duplication of pages including its text contents. In that case, search engine robots definitely define your pages as duplicate contents. But, most of websites are not duplicating its text content in the case that you would see on website blogging, forum discussion or content management website. Search engines able to detect these type of website using a near duplicates, and it has lot of sophisticated logic on it. Read More »

We are excited to announce that we move into our new offices last Friday. The new corporate headquarters is located at 465 Rue Saint-Jean #505 Old Montreal Quebec Canada H2Y 2R6 Read More »