Search Engine Optimization

Archive for - July, 2007

Robot Exclusion Protocol

Robot exclusion protocol is the standard used for robot exclusion files, which defines the syntax and location for robot.txt and direct web robots how to parse the file. Its file must be called robots.txt and it resides in the server’s document root.

Robot Exclusion Protocol

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unavailable_after tag - Google Robots Exclusion Protocol

The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google. from Loren Baker

Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it. Or perhaps you write articles that are free for a particular amount of time, but then get moved to a paid-subscription area of your site.
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Google Custom Search - All NoFollow Google prevents indexing of Google Custom Search blog

Thats right Google prevents indexing of Google Custom Search blog: informs Rusty Brick. from webpronews.com

“The older blogger version used to add “noindex,nofollow” by default to the template, i meant the default template. If you continue using that there your site is not indexed and followed by google bot. That blog is continuing to use that template and they didnt remove the code. Does that explain now? i hope so. Why google is doing this? Simple google doesnt want to pass any special PR juice to other website coz it will then be against the fair policy. Anyone featured on google will automatically get the PR. If you know some Pr 10 sites have PR disabled, means they cant transfer any PR e.g statcounter.com Read More »

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A few definitions that every seo beginners needs to know

This is for all the webmasters, IT and everyone out there who just begin to read & learn about SEO. This is a list of SEO definitions that will definitely help you along the way!

Algorithms: Wikipedia define algorithms as ” Algorithms are essential to the way computers process information, because a computer program is essentially an algorithm that tells the computer what specific steps to perform (in what specific order) in order to carry out a specified task”. In short, it is the mathematical formula that the search engine uses to rank a web site for certain keywords.

Bot/ Bots: See Crawlers (same) Read More »

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Matt Cutts asks You to Suggest Improvements for The Google Webmaster Central Team

Matt Cutts has written a blog post with a poll to get more information from all webmasters on the next feature for Google Webmaster Central, a excellent resource for webmasters.

In the past Google has made the following improvements:

Site owners can now see their own backlinks.
Verify an IP address is really Googlebot.
Google’s URL removal tool has been ported into the webmaster console, and it allows site owners to see and revoke their self-removals.
Show how many people are subscribed to my website’s feeds in Google Reader: DONE, but not in the console. Google Reader now reports these numbers when fetching feeds. Feedburner will give you even more stats now for free.
Communicate with webmasters in an authenticated way: DONE. Just last week, Google added a webmaster message center to provide authenticated communication with site owners. The Webmaster Central team has done of ton of other stuff in the last few months as well. Read More »

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Succeed on the Internet

Do you sometimes dream about making so much money online that you’ll only have to work 6 months a year? Everything is possible! Sky is the limit is what they say.seo and success Read More »

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Keyword Use in Title Tag

Up to these day, some search engines still put Title tag as part the algorithmic weight. A title tag is used as part of header element defines the title of the document. Also, the title tag text is used to describe your page when someone adds it to their “Favorites” or “Bookmarks” lists.

Title tag looks in our website’s HTML code as follow:

SEO Keyword Use in HTML Title Tag

Once someone added this page into their Favorites in Internet Explorer, it would show up like this:

SEO Keyword Use in HTML Internet Explorer 7.0 Title Tag

As mentioned in the beginning of this post, title tag defines your document and this information is used by the search engines. All major crawlers will use the text of your title tag as the text they use for the title of your page in your listings. Your web page’s title tag should contain specific keyword phrases and explain in a quick review towards search engines robot what your web page is all about as a whole. Title tag is one of the most important factors in how a search engine may decide to rank your web page.

Shown above, our SEOExpert has chosen the title tag of our blog as “Search Engine Optimization & SEO Archive” because as a whole this blog contains post & articles related to search engine optimization. Through the blog’s archive you may find previous posted posts & pages. That’s our message to the search engine. We do not want search engines to list us under keyword search phrase of “cooking recipe blog”. You have to choose the right title tag to be listed under the right search engines page result and keep it short as possible.

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Référencement Site Internet Ranking well in Google Canada French

We are very happy to announce that our French SEO website is doing well in Google Canada French. www.referencementsiteinternet.ca is no.1 of about 152 millions sites for its targeted keywords ‘Référencement Site Internet‘! You can read more about French search engine optimization here:

French SEO firm

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Google’s Pagerank Update “Buffy” August 2007 (TBPR)

I estimate August 16 th will be the next PageRank update. The next BL update should be at the end of July 2007 ,after that 7 th to the 16 th of August should be the time of the next TBPR (tool bar pagerank) update is complete. The “Buffy” name came from WebmasterWorld Admin explains:

Ever since Update Jagger, which prepared the way for Google’s new Big Daddy infrastructure, the changes and shifts to the SERPs come so frequently that we haven’t called an Update in over a year. Instead, we’ve been trying to watch the SERP changes in an ongoing, monthly thread that shifts with the irregular roll, pitch and yaw of the good ship Google. Read More »

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Affordable Search Engine Optimization Company and SEO Services

Financial perspective of affordable Search Engine Optimization Company and SEO services are the most affordable/lowest rate of SEO Service Plan, but you have to go beyond this definition where “Efforts & Times” become another portion of your consideration to choose the most affordable SEO Company. You may enough budgets to afford such SEO services plan but what kind of efforts and times that are going to be given to your SEO project. It is not only about the money but it is all about improving the volume and quality of traffic. Will it worth to pay $ 500.00 SEO services and receive 1% of search engine optimization benefit. Your ROI will not be at your level of expectation if you keep this kind of mentality. The most affordable search engine Optimization Company and SEO services are the company that will give you reliable efforts, times, and costs to apply such a equal value of SEO services that suitable to your company internet marketing’s goals. Read More »

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How *not* to write content for your web site

Blue Widgets in HappyVille

“If you’re looking for blue widgets in Happyville, then your search is over, because we are Happyville’s main blue widget distributor. Whether you need a small blue widget, medium blue widget, large blue widget, light blue widget or dark blue widget, we can surely satisfy your blue widget needs and accommodate your blue widget requests in Happyville! So stop by today and visit Happyville’s blue widget warehouse to…”

The above example is an exaggerated mockery of how some people might write content surrounding any combination of the key phrase ‘Happyville blue widgets’. Writing spammy content such as this in an attempt to fool search engines into “believing” a web site is about blue widgets in Happyville or any other key phrase might have worked years ago, and still might today for extremely non-competitive keywords, but for the most part, if you want your site to rank favorably for any subject, write about it, don’t pretend to write about it.

You’re selling blue widgets in Happyville huh? What type, for what uses, for how much, do I really need one? If so then why? How many types of blue widgets are there, and which ones would be suitable for which occasion? What can you tell me about the other products in the same field as blue widgets, and why would I prefer a blue widget over an alternative? I want to know everything there is to know about the best blue widgets to buy, so start educating me!

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Search Engine Optimization Consulting

SEO Expert will analyze your website, and give you a detailed report on exactly what is needed to make your site the best it can be for your two critical audiences - search engines and visitors. We will make suggestions on what can be done to fix the problems that will be pointed out.

* Problem/trouble spots that might impede high rankings
* Design change recommendations to facilitate high rankings
* Non-performing pages that need attention
* Keyword research specific to your audience
* Site navigation review
* How to optimize your Title tags
* How to optimize your Meta tags (description, keywords and others)
* Browser compatibility check
* Current Google and Yahoo! rank for relevant keywords
* Recommendations for new web pages for relevant keywords
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Taiwan Search Engines

Please fee free to suggest a search engine:

GAIS
Hanyu (Big 5) [spider]

GOOGLE
Hanyu (Big 5) Gain access to Taiwan’s websites, Mandarin language websites, and Google’s general database! [spider] (Mountainview, California, Meilìjian Hézhongguó)

ODP
Hanyu (Big 5) Open Directory Project’s Taiwan search! (Mountain View, California, Meilìjian Hézhongguó)
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How to protect yourself against plagiarism

Have you ever heard about Copyscape? Copyscape.com offers a free online service that allows you to search for duplicate content.

If your website is particularly doing well on the search engines results page for your targeted keywords, it’s possible that some people have liked what they read on your site and might have stole some of that rich content.

Why? Probably because they don’t like to write or they think they could rank high too for the same keywords … Whatever the reason, stealing content from another website is WRONG and you could end up in trouble … if the author has proof that he or she is in fact author of the original content.

To protect yourself against plagiarism, you can start by placing a free Copyscape banner on the index page or your website. This will warn people from stealing your work and imply that you are regularly checking if your content has been illegally copied.

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Search Engine Optimization Service

Search engine optimization and its services have been known for so long now, but still many of business owner do not understand yet the value of search engine optimization & its services, differentiation between Black & White SEO experts, White hat SEO techniques etc. There are going to be sequence of post on the searchengineoptimizationcompany.ca blog in weekly basis to reveal more about it. Stay tune and keep coming back to our blog, SEOExperts only make things happen & change impossibility to dream come true!

This week we’re starting fresh from basic foundation of “What is SEO?

Introduction to Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. It says it all in a nutshell about search engine optimization goal which is a quality traffic improvement from your website by high placement on the search engine indexation. The better your placement with profitable keyword search phrase, the better it is!

Search Engine Optimization Service

What is Search Engine?

A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer.

As with SEOExpert at searchengineoptimizationcompany.ca, we work on the search engines such as Yahoo, MSN, & Google that are going to bring quality traffics for your website & increase its chance to turn website visitor into sales. Search engine optimization techniques can be applied on any search engines as long as it follows their webmaster guidelines & algorithms.

The more you are being listed on the search engine, the better traffic you will get!

Search Engines

Search engine indexation

This is the main battle field for all SEOExperts around the world to fight for being number 1 or at least top 20 of the world. The top three of search engines Company are Yahoo, MSN, & Google. There more over than 350 search engines on the world wide web but sometimes smaller search engines are fed from the big daddy i.e. their database are retrieved from somewhere else. The moral of the story is being indexed on the three major search engines such as Yahoo, MSN, & Google are more profitable and effective than fighting more over 300 battle fields.

Why is it better to be listed on the major search engines?

Each search engine has their way to collect informational data & store it within their giant datacenter. Yahoo, MSN, & Google are most known for stable datacenter network and capable to give you more updated & informational listings where other smaller search engines may not have or not capable to do so. Smaller search engines may not have updated data they way Yahoo, MSN, & Google do. It takes so much effort to keep search engines data fresh at all time. So, where you are being indexed is MATTER!

Our senior SEOExpert, Mike Wilson, always say “PICK YOUR BATTLE!
Once you sure, then we know where we are going, what kind of fight we are going up to, whose your competitor, and way more effective than having battle on 300 different fields.

Search Engine Result Page (SERP)

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Michael Wilson SEO

Michael Wilson’s Summary

Business-focused and profit-driven leader with the vision, experience and business acumen to move beyond technology initiatives and formulate cost-effective seo and internet marketing strategies to maximize profitability, increase revenues and build top-notch teams. Skilled team leader who consistently builds positive, mutually respectful relationships with business stakeholders, vendors, external customers and multi-functional technology teams. Instrumental in planning long-term corporate vision and direction. Read More »

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SEO Conference and Expo, December 3 - 6 2007 in Chicago - IL

Ladies & Gentlemen,

Mark down your calendar now one of SEO Conference and Expo that is held by SES on Chicago, Illinois. This is one of search engine optimization conference and expo where you could learn much deeper of search engine marketing & its strategy.

You will learn:

  • Search engines listing for free and through paid placements
  • “Organic” traffic by building a site that pleases search engines and your visitors
  • Purchase listings efficiency
  • ROI calculation of your search marketing
  • Links strategy that generate traffic to your Web site and how to avoid being “spamming”
Search Engine Optimization Conference and Expo

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