Search Engine Optimization

How to remove web pages that no longer exist in the Google index

For those of you who are designing a new website on an already used URL, this article might help you getting rid of the old pages still listed in the Google database.

I found very useful information at Google Webmaster Help Center.

To remove old pages that are still in the Google cache, go to Google Webmaster Tools and login to your Gmail account. On the Diagnostic tab, select URL Removals under the list of tools. Select New removal request and follow the instructions.

After you have did all that, you’ll just have to wait for a week or two to see those pages removed from the Google listings. In my case, it took around 10 days and I was glad to see my new site up without the old pages linking to it.

I really recommend this useful tool to everybody!

Service Quality = Customer’s Perceptions – Customer’s Expectations  

Value for customers is a combination of the following

• Value-based prices
• Service Quality
• Customer service Quality

Remember:

• Your consumers decide what is appropriate in regards to your service quality, and prices – Its important to always talk to your customers
• Your customers expectations are formed relative to your direct and indirect competitors- Stay aware of your competitors efforts    
• All of Your search engine optimization company should be involved in maximizing your customer’s value, i.e.  Sales, customer representatives, copy writers, web coders, and etc.  

When customers deal with you, they expect:

• Reliability – Be there for them     
•  Assurance – Communicate trust      
• Tangibility – Create an impression that they could see or touch     
• Empathy- Show them that you care: Don’t Sympathize, Empathize      
• Responsiveness – Respond in a timely and prompt manner  

How to ensure value….

• It should start with your top management then extend to internal service departments, frontline employees and then lastly to your customers 

Everything you plant eventually will grow. What you’ve done to your website eventually will affect to the search engine whether it is good White or black hat SEO techniques. But, you have to think about the long term investment. Certain cases where you need “SPIKING UP” your site and the opportunities are on your hand, that’s okay. Don’t try even planning anything that will harm your website placement on the SERP. Now or later on, search engines will find it. Remember the old phrase, “what stinks, it smells”.

You have to be passionate about what you are doing and be happy with what you have achieved. SEO involves “tweaking” process and time frame to see the result. Trials and errors method is common. If you strategize your search engine optimization, it will give you positive result and more effective towards your ROI. Don’t expect search engines get the result of your recent changes the next day. You could! But it relates so many factors and you still have to do lots of work for it.

Let’s build up the hope & faith of Search Engine Optimization by doing “Top 5 common SEO works”:

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Usually people search a site because:

• They are impatient and want quick results
• They think the site is unclear and need guidance to help them find what they need
• They assume that the site search will be the best tool to make their search affective and comprehensive

Recently a restaurant in a metropolitan area specializing in sandwiches, implemented an on-site search tool in hopes it would help their customers find foods quickly. Although it was an ambitious plan, it ended up hurting business. The problem was that different people had different names to describe the word “sandwich”. Customers searched for subs, submarines, hoagies, wraps, grinders, torpedoes, poor boy… the list went on and on. Too often, they found nothing because they were searching for items that were not available on the menu. The search tool was doing a great job only when it was given the “appropriate” search term.

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Within our business hour, we have to deal with phone calls, unexpected meetings, unorganized workspaces, crisis of the day, changing priorities and annoying cell phones. Enough to get you frustrated that leads to loss of productivity.

Email is the biggest distraction and they can come from both outside the organization from customers or from inside, such as from colleagues or superiors. Checking emails frequently cause us hard to focus on what we are doing. Choosing its priority to respond and which to wait on. As a result of it, we could be in a situation closing doors trying to focus and get things done at work. It just too many emails!

What do you do??!!

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I know … I know … I am writing and talking a lot specifically for Google search engine. It is easier for me. As a fact, we know that there is more than just one search engine on the World Wide Web. In most cases, if you are listed on Google search engines you’ll be listed or several other search engine. The little one follows the Daddy !

Hey … do you still remember my previous post, “Search Engine Tour Guide”? I mentioned that:

http://www.domainname.com/index.html
is different with
http://www.domainname.com/index.php.

They are two separate pages.

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I woke up pretty early this morning and started the day by surfing the internet looking for newest articles related to internet marketing. That’s my fun on the internet and great way to learn something new every day. Came a cross to a website that has posted newsletter mentioning the word “FLOG”, which stands for false or fake blogs. Quite interesting word and started to read the newsletter.

The information I got is that many corporations abuse of blogging usage where they create and write in their blog containing favorable opinions to create favorable images for themselves. Sometimes, those opinions are written by somebody else or present customers. The expressions and opinions that are displayed may be used to boost word of mouth advertising. Its against the code of ethics of the Word-Of-Mouth Marketing Association (WOMMA).

I want to shorten the topic area here, let’s make it relates to the search engine optimization.

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August 16 2006, Google launched a WiFi network, which is free wireless internet service offerered, in the city of Mountain View – California. The service is available for anyone to use as long as they are located within the city of Mountain View. All you need to access Google WiFi is a WiFi-enabled device, such as a laptop computer, a web browser, and a Google Account. A Google Account is a single email and password used to access multiple Google services.

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If you’re working on websites everyday, you might have noticed some changes in your Google listings. I have personally noticed changes in the positioning of 2 of our websites in the past week.

It’s funny because 3 weeks ago, Google ‘teased’ me by giving one of my websites a no.5 listing for a very competitive keyphrase … for one full day. After that, Google put me back no.14 . I was disappointed yet hopeful that this was a hint of a possible listing update…

Then, Tuesday of this week, I was delighted that this same site was now no.4 … and still is today . I also experienced a ‘jump’ of 2 positions with another website listing. This tells me that the Google update we were waiting for is probably over now.

I really hope we’ll get a Page Rank update in 3 months. I think it would be a nice Christmas gift in advance!

So keep working hard! If you’re patient, you will see the results, just like I did!

Do you ever wonder how you would sit in paper boat?

Well, Artist Frank Boelter sits in his lifesize paper boat as he leaves a shipyard in Lauenburg August 23, 2007. He has constructed a 9-metre paper boat from the stuff used to make Tetrabrik pakcs and is sailing it up the Elbe. ‘Tetrapack’ paper normally used in milk packages. The $217 boat is 30 feet long, weighs 55 pound and uses 170-square-metre piece of Tetrapack paper, which took just two hours to construct. Frank reckons it will survive forty days before it disintegrates into a soggy mass of sink ability.

It is part of Artist Frank Boelter exhibition called ‘Bis ans Ende der Welt’ (Until the end of the world).

Search engines discover content using their bots (or ‘crawlers’), therefore webmaster has to send out the right signals to guide them so they are able to retrieve the right pages information and determine relevancy using advanced algorithms.

Recently, I have an experience myself where I found there are webmasters who believe a theory of having multiple index pages in your root hosting account are okay. For me, looking at from search engine’s perspective, it is not okay. Let’s do a quick review why it is not okay :).

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Supplemental pages on Google are not trusted much and rarely have higher page rank. The supplemental robot does not crawl web pages as often as Google main index robot therefore it hardly pull off good count of your weight links. Pages typically will be supplemented when they lost their inbound link popularity or if they are deemed to be duplicate content. Do not count your soul over supplemental pages result to increase your page rank on Google.

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Your Address, Your Domain Name:It is very important to choose the right domain name when hosting a website. Make sure that it reflects the services you do, or products you sell. For example if you are in the limousine business your domain name should include the words Limousine, Limo, or Limos.

Titles

Site Title: Each site must have a website title, and it is usually the company’s name or the name of the product or service. Investing in time to think of an appropriate title can result in better search engine rankings.  You should always keep in mind that your title must be short, comprehendible and no longer than 40 characters.

Page Title: In regards to search engine submission, you must also have an appropriate title for each web page on your website. Just like your site title, it should reflect the content on your pages, think of it as a mini-description for each webpage.

 Keywords:

There are many free tools out there that can help you locate the correct keywords for your organization. Just remember that knowing them doesn’t necessarily mean that you understand them. Thus it is essential that you correctly interpret and analyze these key phrases, or hire a search engine optimization firm that does that. Also, make sure that you include the targeted Keywords in your website and page titles.  For a free Keyword tool try: http://www.searchengineoptimizationcompany.ca/search-engine-optimization-tool.html 

In the beginning, search engine optimizers worry when Google released what they call “supplemental result”. Many opinions result to the conclusion that it is bad if your website are indexed and tagged by Google as supplemental result.

For any of you who are not familiar with supplemental result, the supplemental index made it possible to index even more web pages. With supplemental result Google allows themselves to query more web pages and make its content available when generating relevant search results for user queries. Supplemental index means that web pages that are not in the main web index could be included in the supplemental. These are often pages with lower PageRank or those with more complex URLs. It is separate from Google main index robot.

You could use following syntax to see supplemental result:
site: yourdomainname.com **** -asssdsd
site: yourdomainname.com *** -asdf

Google convinces search engine optimizers that it is only one of a change within Google’s infra-structure to improve overall quality. Matt Cutts commented at Seattle SMX conference that his personal preference would be to drop the “Supplemental Result” tag altogether because those results are 1) getting fresher and fresher, and 2) starting to show up more and more often for regular web searches.

A nice video from Matt with his cheerful smile going over SES San Jose

Peeyush Ranjan, Engineering Manager and Hong Zhang, Software Engineer of Google says on their post:

… Despite these challenges, one thing should not be hard: finding the freshest results on the page. To make it easier for you to spot the newer pages among the search results, we are now going to tell you how long ago we’ve seen a page containing what we think you’re looking for.

Indeed, it is very hard to create the most sophisticated search algorithm that will provide the freshest results on the page and Google continues to improve their search algorithm and have been releasing useful webmaster tools to help them gathering information as many as they can as references for future tests. Recently, Google tells us how to visually determine which pages are fresher than the other.

Why do I have to know about it? Let me tell you why ….

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The truth is that the internet is a fast growing, world wide market. Although it comes with many advantages such as decreasing costs and increasing flexibility, it has many disadvantages such as increasing competition. Thus, visibility on the internet becomes one of the vital key success tools. It is no longer mass e-mails, banner advertisement, or pop ups; it is about popping up on the first page when your customers search for your goods and services.

Moreover, by assuming that your clients exists in only a small niche market and will find you by proactively looking, you will be forgetting the following:

• The future of the business world and marketing is directed heavily towards the internet
• 85% of customers regularly use the tools available on search engines to find an exact good; 86% of those customers search the internet with a particular goal to buy the desired product.
• With today’s fast pace lifestyle, customers do not have the time nor the patience for searching more than 15-25 websites
• Word of mouth does not work on the internet

We all know it’s tough to work in front of a computer all day… especially if the company you’re working for is well established and successful, and you have a list of tasks to be done by 5 PM . If you have recently experienced some physical discomfort and eye strain at work or if your productivity level has decreased, you might be affected by CVS.

Computer Vision Syndrome (or CVS) symptoms are:

• Headaches
• Loss of focus
• Burning / Tired eyes
• Double / Blurred vision
• Neck and shoulder pains
• Lower back pain

To reduce computer eye strain, follow these simple tips:

- take eye breaks. Take 3 to 5 minutes per hour to rest your eyes from the computer screen. Look outside, chat with a colleague, walk in the hallway, etc.

- blink often to refresh your eyes. Consider using some artificial teardrops once or twice a day.

-stand up and stretch a little. If your colleagues are staring at you, tell them your training for the city marathon .

- get appropriate eyewear.

- adjust your monitor, keyboard, chair and lighting.

It is fun to run a website blog that is clean, informational, and readable. Most blog softwares generated from website scripting and certain blog section such as “web user or visitor comment” grants permission to certain user type. As the blog administrator, you would like to have REAL web users who are posting REAL comment related to its pages or posts.

Your blog could be spammed to the ying yang and it is not FUN at all! You will lose web visitors and registered user because you lose their interest to read what you have posted. You do not want that to happen.

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It is just crazy how half the Internet people knows about SEO and the other half just don’t know anything about it. With that in mind, I came up with a few tools that will be very handy for webmaster, researcher.. If you are eating and breathing SEO like my boss like to say:) you probably know about them already.

1) Google web search features : Did you know that you could use Google search bar to calculate something?? Just enter the calculation you want to do and press enter. Or you need to convert a currency? Again, just enter it in Google’s box. You want to know when Google crawled your site. Just click on Cache and you will be abble to know. Check out that link to discover Google’s features.

2) Google command: Those are command that you could ask google, very usefull for SEO. Just type the command, follow by a colon and you will get your answer.

Link: www.yourdomain.com will show you how many pages Google see linking to your site.