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ASP – Application Service Provider – Company that offers access to software applications and related services over a network or the Internet.
B2B – Business to Business – Refers to trade between businesses rather than between businesses and consumers
B2C – Business to Consumer – Refers to businesses selling products or services to end-user consumers.
CGI – Common Gateway Interface – A way web servers pass information to and from application programs (to process forms for example). CGI programs or “scripts” can be written in several programming languages, including C, C++, Java and Perl.
CPA – Cost Per Action – Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.
CPC – Cost Per Click – Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. Also used to describe advertising employing this model.
CPL – Cost Per Lead – Advertising expenditure required to obtain each new sales lead.
CPM – Cost Per Thousand – The amount charged per thousand impressions (showings) of an ad (“M” is the Roman numeral for 1000). Whilst websites sell ad impressions in blocks of 1000, with newsletters the number of subscribers determines the final price. Also used to describe advertising employing this model.
CPS – Cost Per Sale – Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.
CR – Conversion Rate/ Ratio – The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).
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