Search Engine Optimization

Your Address, Your Domain Name:It is very important to choose the right domain name when hosting a website. Make sure that it reflects the services you do, or products you sell. For example if you are in the limousine business your domain name should include the words Limousine, Limo, or Limos.

Titles

Site Title: Each site must have a website title, and it is usually the company’s name or the name of the product or service. Investing in time to think of an appropriate title can result in better search engine rankings.  You should always keep in mind that your title must be short, comprehendible and no longer than 40 characters.

Page Title: In regards to search engine submission, you must also have an appropriate title for each web page on your website. Just like your site title, it should reflect the content on your pages, think of it as a mini-description for each webpage.

 Keywords:

There are many free tools out there that can help you locate the correct keywords for your organization. Just remember that knowing them doesn’t necessarily mean that you understand them. Thus it is essential that you correctly interpret and analyze these key phrases, or hire a search engine optimization firm that does that. Also, make sure that you include the targeted Keywords in your website and page titles.  For a free Keyword tool try: http://www.searchengineoptimizationcompany.ca/search-engine-optimization-tool.html