Search Engine Optimization

Archive for - August 31, 2007

Google’s removal request tool

How to remove web pages that no longer exist in the Google index

For those of you who are designing a new website on an already used URL, this article might help you getting rid of the old pages still listed in the Google database.

I found very useful information at Google Webmaster Help Center.

To remove old pages that are still in the Google cache, go to Google Webmaster Tools and login to your Gmail account. On the Diagnostic tab, select URL Removals under the list of tools. Select New removal request and follow the instructions.

After you have did all that, you’ll just have to wait for a week or two to see those pages removed from the Google listings. In my case, it took around 10 days and I was glad to see my new site up without the old pages linking to it.

I really recommend this useful tool to everybody! google webmaster tools

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Customer Service and Search Engine Optimization.

Service Quality = Customer’s Perceptions – Customer’s Expectations  

Value for customers is a combination of the following

  • Value-based prices
  • Service Quality
  • Customer service Quality

Remember:

  • Your consumers decide what is appropriate in regards to your service quality, and prices – Its important to always talk to your customers
  • Your customers expectations are formed relative to your direct and indirect competitors- Stay aware of your competitors efforts    
  • All of Your search engine optimization company should be involved in maximizing your customer’s value, i.e.  Sales, customer representatives, copy writers, web coders, and etc.  

When customers deal with you, they expect:

  • Reliability – Be there for them     
  •  Assurance – Communicate trust      
  • Tangibility – Create an impression that they could see or touch     
  • Empathy- Show them that you care: Don’t Sympathize, Empathize      
  • Responsiveness – Respond in a timely and prompt manner  

How to ensure value….

  • It should start with your top management then extend to internal service departments, frontline employees and then lastly to your customers 

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Will you do it?

Everything you plant eventually will grow. What you’ve done to your website eventually will affect to the search engine whether it is good White or black hat SEO techniques. But, you have to think about the long term investment. Certain cases where you need “SPIKING UP” your site and the opportunities are on your hand, that’s okay. Don’t try even planning anything that will harm your website placement on the SERP. Now or later on, search engines will find it. Remember the old phrase, “what stinks, it smells”.

You have to be passionate about what you are doing and be happy with what you have achieved. SEO involves “tweaking” process and time frame to see the result. Trials and errors method is common. If you strategize your search engine optimization, it will give you positive result and more effective towards your ROI. Don’t expect search engines get the result of your recent changes the next day. You could! But it relates so many factors and you still have to do lots of work for it.

Let’s build up the hope & faith of Search Engine Optimization by doing “Top 5 common SEO works”:

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