Search Engine Optimization

Fortune 500 search engine marketing by sem professionals with a track record of increasing conversion rates and reducing ppc costs. Our corporate search marketing plans are used by some of the most well known web sites and internet businesses.

ASP – Application Service Provider – Company that offers access to software applications and related services over a network or the Internet.

B2B – Business to Business – Refers to trade between businesses rather than between businesses and consumers

B2C – Business to Consumer – Refers to businesses selling products or services to end-user consumers.

CGI – Common Gateway Interface – A way web servers pass information to and from application programs (to process forms for example). CGI programs or “scripts” can be written in several programming languages, including C, C++, Java and Perl.

CPA – Cost Per Action – Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.

CPC – Cost Per Click – Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. Also used to describe advertising employing this model.

CPL – Cost Per Lead – Advertising expenditure required to obtain each new sales lead.

CPM – Cost Per Thousand – The amount charged per thousand impressions (showings) of an ad (“M” is the Roman numeral for 1000). Whilst websites sell ad impressions in blocks of 1000, with newsletters the number of subscribers determines the final price. Also used to describe advertising employing this model.

CPS – Cost Per Sale – Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.

CR – Conversion Rate/ Ratio – The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).
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Matt made a PowerPoint full of great tips for your wordpress blogs. Blogger SEO tips
Great Reading. You can get the power point here.

Targeting your search result for local customers is not bad idea. It is a great idea for businesses of any size. Your potential customers search Maps for local information; they’ll find your business: your address, hours of operation, even coupons to print out and bring to your shop. They search your product & services locally.

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If you have website and has been linked to from other websites using a mix of the two URLs you are effectively splitting the potential benefit of valuable link popularity. Because search engines consider URL name with or without www are different websites. Entry link that points to http://www.searchengineoptimizationcompany.ca is not the same with http://searchengineoptimizationcompany.ca.

The solution

Website owner has control to guide search engine in case this is happening to your website. Simply, permanently redirect the incorrect traffic to the correct URL page. It will increase chances of obtaining and maintaining top rankings.

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Do you have a gmail account yet for your website? If no, I strongly suggest you to do so. There are so many things you can do and one that I found very helpful is the fact that you can register your site and ask Google for a full report. You can see when google last visit your site, you can get a statistic and much more. I will let you discover everything yourself.

Follow those steps:

1) go to: https://www.google.com/accounts/NewAccount

2) once you have your account, log in & click on web which is at the top corner on your left .

3) You will be redirect to google home page and you will see your email at the top corner on your right, click on my account

 4) Go to webmaster tools and follow the instructions to submit your site. You will have to add a special code that google will provide you on the index page of your site so if you don’t have access to your index page, you should ask your site administrator to make the changes.

I hope that was clear enough

For those of you who are interested to have more information on environmental issues and actions you could take today to fight pollution, take a look at Yahoo’s new feature: Yahoo! Green. You can go there by clicking on the link at the bottom of the left menu on the Yahoo home page. You will find very interesting scientific articles, news, facts, blogs, and tips on how to save energy.

I was going over the writing at Search Engine Roundtable and indeed they were talking about someone that found links from a word doc…
We all know Google indexes files like Word Documents, PDFs, and many many other types of documents. We also know you can embed links within Word Documents. This Webmaster noticed in his links report, that Google included a link from a .doc file.
As they said if you use your Google webmaster tools and check out your links, looking specifically for a .doc file you can find out assuming someone has uploaded a doc file with your link on it. I didn’t find any for our site but its very interesting news.