Search Engine Optimization

• Did you know that on average organizations lose 50% o f their clients every 5 yrs?
• 66% of customers leave organizations because of poor customer service
• Its five times more expensive to get a new customer than to retain an old one
• If shortcomings were decreased by 50% a company’s growth rate will more than double.

If you find the above points to be relevant then there are three things that you must do:

• Keep your focus on customers
• Nurture customer loyalty among existing customers
• Develop a business strategy that could help you re-gain lost customers and focus on it

Remember, lost clients are not lost forever. In fact, you have a bigger chance of turning lost clients into loyal customers if you surpass their expectations when trying to win them back.

“Winning customers back is among the most productive steps a business man can take” First of all you have to:

• Acknowledge it: If a client stops calling back, do not stop the dialogue. Find a better way, or a more interesting way to get his/her attention.
• Take the initiative, re-connect with them, invite them to return
• Uncover the reason after the customer leaving     

1. Where they pushed away intentionally or unintentionally 
2. Where they pulled away by a competitor
3. Where they bought away by a competitor
4. Or did they just simply move away?  

• Re-do the work, research the clients need, wants, etc.
• Develop a communication plan and then implement it
• Follow up
• Always stay in touch