October 30th 2007 Google held its Webinar discussing the importance of online testing in an effort to create the most convincing pages. Google also introduced a beta version of its new software - Google Website Optimizer designed to ease the work of ecommerce sellers in a testing field.

In the first part of the presentation, one of the experts talked about the essentials of internet marketing, the importance of search engine optimization, stressing the essence of online testing as a way to increase revenue flow.

The second part was the most interesting part, as we were presented with the new software. Website Optimizer Beta.

In a nutshell, Google Website Optimizer is designed to help improve the conversion rate for Pay Per Click users, by allowing them to test a page with different content.

• Headlines.
• Subheading.
• Sales message.
• Picture.
• Structure.
• Anything you can think of.

Once the test is finished, Google Website Optimizer produces detailed reports on each of your test pages. The details include:

• Traffic volume per each page
• Conversion rate - increase/decrease
• User behavior(where do they go after)

There are two types of features bundled in the Google Website Optimizer. The first one is A/B test, designed for websites with less than 1000 visitors per week. The second test called Multivariate, for the websites with higher amount of traffic, however there are no restrictions to who can use it.

Essentially features are identical, only difference being is A/B restricts, as you have guessed to only two variations, while the second method is virtually unlimited.

The first step in Google Website Optimizer is the selection of a page you prefer to test. There are no restrictions as to which one, it can be a homepage, a check out or “contact us”, ideally however, since this is an Adwords software it would be best to test your landing pages for pay per click campaigns.

As you pick a page you want to test, Google Website Optimizer then prompts to enter an installation code into the HTML of that webpage. Once finished Website Optimizer will ask to upload its variants and enter java code, so it can track their performance. You can upload as many as you like in the multivariate version, of course it is best to restrict to maximum of about four pages – to have a clear idea as to which performed best.

Tips for use of Google Website Optimizer.

Visitors are likely to leave, unless something very beneficial or unique shoots at them, so in our case you would want to create variants of very compelling headlines, followed by the subheadings, of course it’s a matter of your industry, but as my point of reference I am talking in general terms, since those practices are quite uniform around the webspace.

Another aspect for practical testing with Google Website Optimizer would an experiment to target different demographics groups, again depending on your products this may not apply to you, but in general try to go after different personality types in the sales copy. After all this is a test and your job is to route the most profitable version and a best way achieve it - dramatically change the approach and see its performance would be a best approach to use Google Website Optimizer.

The graphics. Does your website have a lot of beautiful images? Try taking some of them out for the test. As you probably heard before, graphics don’t sell, so take out anything that doesn’t help the sales process. Work on the layouts as well. It is a great chance to unleash creativity and put some thrust into the process.

Test pages are done what is next?

The next step is the preference page where you are prompted to set the setting for the campaign. Set the time span and percentage per each page. Pretty straight forward.

Once everything is set, press that launch button and tests will go out in the open, different prospects will see different variations of pages, so it is always a good idea to take a good look before publishing, after all the PPC will work in the same manner as before.

The test is finished, time to check Google Website Optimizer results.

This is the best part of Google Website Optimizer in my opinion. You get to see immense amount of details about each page. Website Optimizer will produce detailed reports not limited by:

• how your pages performed
• their conversion rate
• number of visitors

A wonderful feature, very visually you can track the activities of your visitors and select the best performing pages. As shown on the graph above, it is very detailed with an option to zoom into ever greater details – information of real value to anyone engaged in ecommerce. A next logical step would be to run best performing pages with different variants in sales copy and graphics to hone conversion.

Summary of Google Webinar and Google Website Optimizer.

All in all it was a wonderfully executed presentation, with a lot of details on the wonderful features of Google Website Optimizer, as well as the essentials of ecommerce.

The next stage in a quest for higher conversion rate would be different variants of the best performing pages, to create even more targeted sales force. If you or your company is using PPC services, do not waste a second and get down to testing. My guess would be you’ve probably been doing it quite extensively, but with Google Website Optimizer life has just become easier. Of course you ask, what is the price of Google Website Optimizer? Free of charge =).

Quite a delicate challenge of any net based business is the conversion of traffic, the ability to throw the biggest hook with the most irresistible bait. Google has made that a lot easier and given us a wonderful chance to harness the efforts on a road to 100%.

Google Website Optimizer, you need to have a Adwords account to use it.

If you want to see the full presentation of the Webinar, you can do so by going here

PS.
Me furiously wondering, while I was trying to figure out how to turn on the sound. It then hit me I had to call in the conference to hear the conversation =).

This is very interesting I always wondered why did the creators of the most powerful search engine, name their invention Google?  Although the name brings the engine a distinct and unique personality, I couldn’t get rid of the question, Why the name GOOGLE? 

Apparently, the birth of Google was in fact a misspelling of the word Googol which represents 10100 -Now, I admit that I have no clue what that code stands for, nevertheless I have great respect for it. Google, born officially on September 15th 2007 has not only invaded the every day international language of human kind. It has also invaded, the hard to break in, dictionaries.

In 2006, it entered the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary, and was registered as a verb. 

To Google means:  “to use the Google search engine to obtain information on the Internet.” 

Way To Go GOOGLE!

This is a summary of some of the useful SEO extensions developed by Firebox Community. There are thousands of extensions and widgets that are meant to make your life as a SEO professional or a copywriter a lot easier. In my quest I have set a goal to review all of them starting from page one, so as you might’ve guessed by the title of this article, this is part one, with many sequels to come.

An Introduction to Anyone Who is not Familiar with Firefox

“Mozilla is not a traditional software company. We are a global community and public benefit organization dedicated to improving the Internet experience for people everywhere” mozilla.com

Firefox is the most popular product developed by Mozilla, which is maintained by the community, with countless numbers of add-ons and extensions. “According to Market Share by Net Applications, 14.88% of the world’s Web browsers used Firefox in September 2007, with 14.42% using version 1.5 or higher” Wikipedia

The advantages are quite clear.

• Improved Security Over IE
• Immense amount of customization, with extensions designed for SEO, web designers and copywriters.
• Speed. Though Internet Explorer has improved in version 7 I still have to shift towards Firefox.

There are numerous categories of useful extensions for Firefox. In this article I’ve managed to get to page 241, of the Web Development section. All the tools featured below have been installed and personally tested by me.

First of all download and install the Firefox itself.

Here you can find all SEO Firefox extensions as well as other helpful tools and color themes. To install them – simply click install button and restart the browser. However if you do run into any problems you can check Firefox FAQ section.

SEO Firefox Extensions.

1. Web Developer.

It adds a toolbar in your interface with options such as ‘CSS’ ‘Forms’ Images’ ’Tools’ ’Resize’ and more. Personally I did not find the tool very useful since I do not engage in web design or development, however if there are coders or designer reading this – you might find this tool interesting, since it does let you work with CSS, forms and tables, as well the ability to highlight any given elements in a very visual way.

2. Is Google Analytics Installed?
This Firefox SEO extension lets you find out if Google Analytics is intalled on any given site. Whenever it is, this wigged will let you know by lighting up on the bottom left hand corner.

3. Hyperwords 2.8 – this is a must who is engaged in any type of copywriting! You can view short youtube demo over here.
A very useful, flexible tool, with over 200 commands. Some of them are:

• Translation from and to more then 10 languages right in your open webpage. Just highlight the text, choose translate and it will do so right away in the copy you are reading.
• Reference – highlight any word or phrase and check it in Wiki and Google Definition, Dictionary.com
• Highlight any Address then simply pick the maps of your preference to find out the detailed geopraphical location using with Google or Yahoo Maps.
• Other functions include weather, search, blog, email, info – all with the convenience of simply highlighting your words.

Note: By default after installation Hyperwords bar will automatically come up every time you highlight anything, which can get annoying at time, so to disable that go to your plug-ins>Hyperwords>Behaviors and pick the one of your preference.

4. Firefox Ruler.
This tiny Firefox SEO extension puts a ruler button on the left hand bottom side of the browser allowing you to activate it anytime and precisely measure height and width of any web elements in pixels.

5. Advanced Dork.

Gives quick access to Google’s Advanced Operators directly from the context menu.
Search intitle: inurl: intext: site: ext: and a lot more useful SEO extension options.

6. Google advanced features.
This Firefox SEO extension will put up 3 windows in your toolbar menu and give you a shortcut to all of the advanced Google features, the downside however is the fact that you have to enter the actual URL into the field, while other extensions allow you perform same functions by simply highlighting any content of your liking.

7. Fireshot!
A wonderful mini application that allows you to snap a screenshot of any webpage and then edit it. Features include cropping, marking, and commenting – something very useful if you write reviews and engage in copywriting.

8. Show IP.
Will show your IP address in the status bar in red. Some might not find it helpful, but I always wanted to know what my IP is =)

9. Firefox Accessibility Checker.
Check any elements of any page and find out how accessible is it.

10. All in one side bar.
This Firefox extension is not related to SEO field in any way, however I still find it very useful. If you are an Opera user this extension will bring you as close to Opera sidebar option as possible.

11. Proxy Manager for Firefox.
Play around with Firefox proxy settings.

The tools listed were tested and considered by me to bring benefits and make your life easier at some point. I hope it helps you to increase your performance and save some time on repetitions tasks. Part 2 will cover the rest of the Web Development Section and get to News and Feeds Firefox SEO extensions section, so by all means come by!

The Yahoo! Search Blog

Whether your interest is with Yahoo! Search monetization or their organic search result, this blog will provide you anything related to their key products, Yahoo! Search , Yahoo! Search Marketing and Yahoo! Publisher Network, including Yahoo! Answers, Yahoo! Toolbar, Yahoo! Video, flickr, del.icio.us and Site Explorer.

There are new things you can read about!

We know the “Three Major Search Engine Companies”; they are Google, MSN, and Yahoo (in alphabetical order not by the Ranking). Social networking through each individual blog is tremendous that feeds subscriber their fresh posts/pages related to their “SEARCH” products. It’s always good to know what they are up to :)!

On Yahoo! Blog, they have:

• Priyank Garg as frequent author of Yahoo! Search engine updates.
• Jeremy Zawodny, The Inspirator of Yahoo! Blog. Check out his personal blog.
• Jan Pedersen as the chief scientist for Yahoo! Search
• Tim Mayer in charge for the product direction of Yahoo! Search Technology
• Raj Gossain who is responsible for product and customer marketing for Yahoo!’s search and social search products.

If you focus on Yahoo! Search Engine Page Result, you have to read their blog!

One of the great methods to increase the amount of high quality targeted traffic to your business is through the ever popular Social Bookmaeking Networks.

What is Social Bookmarking?

“Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages.” – Wikipedia.

Concept is very simple.

You choose any site that you think is interesting and submit it to your Social bookmark account of your choice. When people search social bookmarking portals, your submitted page appears in their search results under the criteria searched and the topic you have assigned to it. If users find it interesting, they will add it to their bookmarks. The more people do it, the more exposure your website gets. After reaching a certain number of additions, or after a certain pace of additions, it will move to the homepage of that social bookmarking network. The more people add it to their bookmarks the longer that page is featured on the top - creating a direct, highly targeted traffic line to your site.

Once a bookmark is claimed by a social bookmarker, it can then be visible in their personal bookmarks folder, which in turn is viewed by other bookmarkers.

Increase One Way Links With Social Bokmaking, Increase Efficiency of Your SEO.

The beautiful thing about social bookmarks apart from traffic - is the potential for one way backlinks. People who search bookmarks usually do that intentionally and there is a high potential that bookmarkers run a website or a blog themselves, constantly writing for it. If they find your content valuable, they will link to it from their blog or a website, hence your PR goes up a notch.

Effective Social Bookmarking.

No surfer will bookmark your page unless it carries some value. You have to have unique, quality content to get bookmarked. As you know the amount of WebPages and blogs is enormous and virtually any information can be found in millions, so the trick is the create uniqueness – that’s where the work starts. Apart from writing an article, creating video, making a picture, building a freeware application – it has to stand out from the crowd. The amount of data on the web is immense; everything is in abundance in this wonderful digital word. Your task as SEO professional is to create valuable, unique, hot content to take full advantage of the social bookmarking portals. Your content has to light up some mind bulbs, inspire, make people spill their coffee while savagely laughing, educate them like nowhere else or be extremely “hot”. While it might take some effort on your side, rewards will speak for themselves.

Some Tips for Creation of Uniqueness and Value for Social Bookmarking Networks.

As you browse the internet - one pattern emerges to the eyes right away. There is immense amount of recycling. Information is being written and rewritten millions of times by millions of blogers and copywriters. What do you when every topic has been talked about and you don’t have a hot story? You put your imagination to it, like in John Lennon’s song =)

Read More »

Ask.com, a change in strategy? SEO Experts – Beware!

Ask.com had its commercials on national TV for a while now, and it seems they are paying off. I am not sure when they started to air, but from the graph below my guess would be the middle of July to August.

Here is a chart indication total share of search traffic:

Here is one of their ads:

This is one of many ask.com commercials.
SEO roundtable claims to have convinced Ask.com to put all the ads on its blog, so we’ll have to wait for a bit to see them all.All in all Ask.com has some nice features, the search time is very fast, interface is quite friendly with some refreshments in design, so good luck to Ask.com group.

What would be the next step in search engine technology? A social book marking incorporated into search engine? We already see a browser for that purpose.
One thing clear - Ask.com has got come up with something very unique to link bait traffic, so lets wait and see =)

For any of those who would like to support disaster recovery program for The Southern California wildfires, Google has extended hand to do so through “Support Wildfire Relief” page.

Your donations will help the victims of the fires rebuild their lives.

We just received the email below. A Faster Way to Contact AdWords Support…

I think its great that they have come up with a personlized service for customers that may be new and help them with there PPC program.

Hello,

Thank you for advertising with the Google AdWords program. As a
special thank you, we are pleased to offer you an enhanced level
of customer support for being one of our top AdWords advertisers.

AdWords continually strives to provide new and effective features
to enhance the Google user experience. We’re testing a new support
option that allows you to contact an AdWords Specialist by phone
with just the click of a button. We pay for the call and we even
do the dialing — all you need to do is pick up the phone and
talk.

Try it out by visiting our Help Center via the ‘Contact Us’ link
within your account. After clicking ‘Contact Us,’ follow the
prompts to identify your concern. You’ll then be offered the
option to speak directly to an AdWords Specialist by entering your
contact phone number and clicking ‘Call.’ When your phone rings,
answer it; you’ll hear ringing on the line as we connect you
directly to our AdWords support team. It’s that easy.

This service is completely free to users; Google pays all local
and long distance charges. However, if you give us a mobile phone
number, your normal airtime fees or other fees charged by your
provider for the call may apply.

AdWords Specialists are available by phone Monday - Thursday,
from 7 a.m. to 7 p.m. PST (U.S.), or on Friday, from 7 a.m. to 6 p.m.
PST (U.S.).

We’re excited to offer you this new way to get immediate AdWords
help right when you need it.

Sincerely,

The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

************************

Keep up the good work Google Team!

Mike

Microsoft Invested $240 Million in Facebook Stakes .

Microsoft will sell banner ads for Facebook outside of the United States.

Considering the market share for Microsoft in a search spectrum against Google, it is clearly a valuable relationship for the enterprise which opens doors to more integrated deals in future.

Also Facebook is working towards an integrated ad system, which will be targeted at all of its 42 million members, broken down to the most detailed aspects, such as location personality profile, income, interest, religion, age etc. If all goes as planned, expect Facebook shares to soar, opening an opportunity for marketers of all industries to jump in, big and small. if Facebook is to take PPC approach merged with banner/video ads, expect Facebook marketing for your clients to be on your to do list.

Full Story by New York Times.

Google is Offering Online Seminars for Search Engine Experts.

Tuesday, October 30, 2007 10:00 am
Pacific Daylight Time (GMT -07:00, San Francisco)

As stated by Google:

“Join Product Manager Tom Leung as he discusses the importance and benefits of optimizing your website design and content, provides a detailed introduction to Website Optimizer, and reviews the product’s latest features. Website Optimizer support staff will also be online to chat individually with attendees and answer questions in real time.”

You can register here
SEOs do not miss!
A review is definitely to come!

Google Analytics to be Released as Software Discussed by Sage Lewis

Sage Lewis of searchengine.com discusses Google Analitics which is to be released as a 90 day software trial. He also reviews YouTube which is now appearing on Google News.

He also discusses updates and new benefits for the following:

Google Reader:
Google AdWords Keyword Tool:
Google Webmaster Tools:
Yahoo!:
Gooruze:

Original Story here.

A couple of months ago, in a hunt for search engine optimization tips, I came across a data mining company called Hitwise. Established in 1997 it has become well known in search engine optimization and internet marketing circles for its unsurpassed ability to report on virtually any website.

I have not had a chance to try its services, but from information provided by search engine experts and presentations offered by the company itself it was not hard to draw out its benefits, which are truly overwhelming.

So What Does it Do?

Let me get to the bottom line. Hitwise allows you find out vital information for your search engine optimization efforts gathered from any website of your choice. It allows you to see what keywords surfers are using to find you, what websites they are coming from and where do they go after leaving your website. However, the most delicious and exciting treat of this fine food so to speak, is the ability to do run the same analysis on any website of your choice. I guess you got my hint =)

According an article written by Terri Wells of SEO Chat(a wonderful search engine optimization source), full suite of this research colossus costs around $50.000 – $60.000, depending on a number of people it is licensed to. It features a full spectrum search engine and marketing analysis of over a million websites in 160.000 industries.

Not being too budget friendly to any medium or small sized companies doing its best in a big pond of search engine optimization and internet marketing, Hitwise decided to release reports on any one given site for a price ranging more or less 800$.

Know Search Engine Optimization and Marketing Scheme of Your Competition - Inside Out.

You can compare how well your search engine optimization efforts are doing against your biggest competitors, as well as learn who is doing well and who is behind by analyzing the keywords from which they are getting the most traffic, what are the most profitable, and how many visitor are coming from paid listings. Grab a calculator, find out an average cost per click all across the web for their target - vuala you know the PPC budget of your competitors over the years and months passed, weeks to come.

You can see what websites your rivals are getting traffic from, on what pages visitors spend the most time, how many of them convert and what they do after(sold or not). This can give an idea of what you need to improve in your search engine optimization campaign, since you can see the exact site they visit after leaving yours.

Hitwise also prompts you with preset questions in particular areas to source out the market you might’ve overlooked, or suggest an affiliate who sends the most traffic in your or similar field, a feature not available in a report.

Apart from search engine optimization data, Hitwise also provides a detailed demographics and lifestyle overview including but to no extent all:

• Gender
• Age
• House Hold income
• Region
• Race
• Religion

And countless others

Don’t ask me who came up with the terms, he must really in love with himself =)

This feature is partly included in a one time report and provides truly a remarkable insight for any internet marketer.

Hitwise provides information for any site’s traffic performance over a period of time, which is presented in a form of a graph. Feature present in both versions, but its full power revealed in a full suite, where you can narrow down the time period by years, months, weeks and so on and see how well your competition did in their search engine optimization in the past. The graph is X & Y based, with time on the X axis and parentage of search engine traffic on Y. As the line goes up and down over months, you can guess seasonal trends of the products offered by the website. In a full version you are able to hover over, and see what caused the rise, which can be a review, a new product or increase in search engine optimization.

As I mentioned above you see can the exact key phrases which drive the most traffic to the site, something invaluable to any search engine optimization expert, since you are literally taking all the work your competition did in an effort to optimize their site.

By the way, as you guessed a lot of people are not very happy with this conduct, which is perfectly understandable, but as long as it is not ruled by the Justice Department as being illegal, there is not much anyone can do but to jump on a ride and open up a wallet.

Marketing on Steroids - Top Performers in Internet Marketing and Search Engine Optimization Know it.

It is not hard to imagine the value of this wonderful tool, but who are the true lucky search engine optimization expert users of this data beast?

That is right, they are the biggest 500. As stated on the Hitwise site, clients include
HSBC, AXA, Google, eBay, CBS News, IKEA, MTV, Qantas. Ask.com gets a slice of the pie as well. For some reason US Army just crossed my mind, as bizarre as it sounds, pentagon got marketers too, but did they jump on a SEO ride yet?

So the bottom line is this, if you want to take your search engine optimization and internet marketing to the next level and know without the shadow of the doubt everything your competition is hiding from you – Hitwise is a way to go. Costing $800 a report, it is well worth the value asked for it, though not full the potential, but have you got $60.000?

I think I know what I’m going to ask Santa for this Christmas =)

PS
I used a sample for this review provided by Hitwise here.
Here is a 5 minute overview of its powerful tools in action.
Not affiliated with Hitwise in any way.

I’m in a good mood today, so I thought it would be refreshing to write some SEO jokes for you. After searching for good ones, here is what I found. Hope you like them!
Joke 1
- What have pigs & SEOs got in common?
SPAM.
Joke 2
- What’s the definition of SEO SPAM?
Site Positioning Above Mine.
Joke 3
- Talk is cheap…until SEOs get involved.
Joke 4
- Old SEOs never die, they just lose their rankings.
Joke 5 (warning: harshest one)
- What do you call 25 skydiving SEOs?
Skeet
Joke 6Employee 1 = “Hey, we’re ranking for duplicate content.”
Employee 2 = “How often?”
Joke 7
- “You might be an SEO if…”
“On your honeymoon, you put a “nofollow” sign on the door…”
Joke 8
- When your son asks you if he could play in the Google sand box … you tell him that it doesn’t exist. And if he does play in it you’re afraid you won’t see him for the next 8 months
Joke 9
- How many SEOs does it take to change a light bulb?
Answer: 15. You need 1 to do the keyword research to make sure you’re changing the right light bulb, one to optimize the light bulb, and 13 to get the links.
Joke 10 (this last one’s from me)
- Next time you have an argument with an annoying colleague, instead of telling him ‘talk to the hand’, tell him to ‘no follow’ !!!

As we all know, there are two search markets on Google search engine page result. They are: universe & local search result. Universe search result will eventually list pages from around the world neglecting which country they are from even recently we have seen pages in other languages appear on the search page result. Local search result will focus more on the area where you are browsing from.

Read More »

Web search leader GOOGLE Inc. Posted a 46 per-cent rise in profit that topped Wall Street expectations, fuelled by accelerating market share gains and tighter cost controls. “They seem to have grown better than anybody expected and seem to have improved margins. The international business seemed to deliver impressive growth rates,” said Jefferies & Co. Analyst Youssef Squali.

Third –quarter net income rose to $1.07 billion, $3.38 per diluted share, compared to the year-earlier quarter’s $733.3 million, or $2.36 per diluted share. Excluding one-time items, profit was $3.91 per share in the latest quarter.

Wall street was looking for a net profit, on average, of $3.22 per share, according to Rueters Estimates. Excluding one-time items and stock compensation costs, the average analyst estimate was $3,77 per share.

Way to go GOOGLE

Yahoo Search Assist feature is useful when searching for very technical stuff or when you are just feeling lazy.

This feature is helpful because it makes you save time, gives you ideas, and also gives you the right spelling of a word.

How it works?

”As you type into the search box, Search Assist compares it to searches all other Yahoo! users have composed and offers suggestions in real time.”

(source: http://help.yahoo.com/l/us/yahoo/search/basics/basics-27.html)

If, for whatever reason, you get annoyed by the Yahoo Search Assist feature, you can easily remove it.

”On www.yahoo.com, click the blue arrow below your search box and then click “Off.” Or if you’re on the search results page, go to the “Options” menu next to the search box and click “Turn Search Assist off.” When you decide to use it again, it’ll be ready and waiting to help – just turn it back on.”

(source: http://tools.search.yahoo.com/newsearch/searchassist)

Expert Online Copy that Sells.

Learn yourself or get your search engine marketing company
to write for conversion.

After a successful optimization campaign, a number of visitors will soar, but what good are the visitors when they only visit you? Yes the conversion is there, you increase the profits, but what does it take to transform 5% conversion rate to 15% or more and take the advantage of the traffic to the fullest.

Successful search engine marketing company will not only drive traffic to your site, it will write a copy that sells. It will help you structure your site and write the content which is not only search engine optimized, but is a sales machine.

Whether you are optimizing yourself of hiring a search engine marketing firm it is essential to write for conversion, I don’t have to explain why.

Your must build or optimize your website, its structure, navigation and content towards only one goal - converting the visitor to buy your product, while writing search engine friendly content. Doing this is easier said then done and it does take a lot of thought, time and effort, but you reap what you sow and whether you do it yourself or hire a search engine marketing firm, the formula stays true.

Read More »

I am going to be honest, i had no idea what i should share with you guys, so i thought i might give a small insight on what online offers should include, which are two very simple things:

 What Is an Online Offer?

An online offer is a “deal” that you propose to your clients. Yes it should include price, but it should also include much more.  The online offer should include everything that could impact the perceived value of your service. It should also include everything that impacts transitioning your service into your client’s hands. Offers that work are ones with:

• A money-back guarantee
• A chance for a free trial
• A combination of those would even be better

Now remember your money back guarantee should not get you bankrupt. It should bring you credibility but not put you in debts. For example: “If you decide our honey-baked ham isn’t the most succulent ham you’ve ever served your guests, just return the uneaten portion within the next 30 days and we’ll return your money — no questions asked.” – Just hope that you don’t get all the hams you sell back.

When you guarantee your customer’s money back, make sure that your product is not going to be sent back. In other words that it is of high quality and that it will exceed your customer’s expectations.

“You want your offer to be so good that your prospect just can’t afford NOT to buy”

For everyone who wants to know the feeling how to fly, Google has flight simulator on their newest version of “Google Earth”. You can choose to fly with The F16 or SR22. The F16 goes much faster than the SR22.

Here is a video that show you how you can fly with Google Earth Flight Simulator:

I’m still learning all about web 2.0 and trying to convey the messages behind it. But, there is one video that I believe that it presents the messages really well.

What am I talking about?

This is fact and true. Google’s billionaire founders are apparently adding another unusually large private jet to their fleet: a Boeing 757. Up to today, what I know in total, they have 3 planes in the fleet: Boeing 757, Boeing 767, and a helicopter.

Click here for Any of those who are curious to see picture Boeing 757.

Read More »

Google search engine is partly using link-based analysis to value your website i.e. Google able to determine your web pages reputation based on analysis of those sites that link to it. Reputable websites most likely will be indexed highly on their search engine page result.

Hold your horses! Don’t rush yourself to purchase any links simply in order to improve a site’s ranking. It’s violated Google Webmaster Guidelines and can negatively impact a site’s ranking in their search results. Worse if they penalize your web pages by excluding them from Google database completely.

Read More »