Search Engine Optimization

SPAM: What can you do about it

While tech-heads work on better ways of stemming the flow of spam on a global level, there are a few things you can do at home to protect your computer. Here are three nuggets of wisdom:

PLAY SAFE- Update anti-virus and spam-filtering software on your computer, whether it is built in to your e-mail program or a separate package.

DRESS IN LAYERS- Consider using an e-mail service that offers front- line spam shields which inspect e-mail before it reaches your computer. It is also a good idea to have an alternative e-mail account that you can use when signing up for online offers.

SMARTEN UP- This is not the one time when eBay, PayPal, or your bank is really asking for your sensitive account information via e-mail. The best defence against spam is simple, old fashioned common sense.

Educate yourself on the tactics of the junk e-mailers.   

What is relationship marketing?

A form of marketing that puts particular emphasis on building a longer-term, more intimate bond between an organization and its individual customers. It involves understanding the customers’ needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.

Relationship marketing steered into building individual bonds with customers. These days, mass marketing strategy is really taken over by big companies who are ready with their huge marketing budget to spend. Mass marketing can be effective but also expensive and has lacks of retroviral relationship with the customer. Just think ….. If you do mass marketing as an example mailing or emailing, which is NOT a good thing to do and NOT recommended to do at all in any shape of performance, how many customer do you get back in contact to go to the next level of your sales marketing? You spent your dollar, less ROI.

Relationship marketing gives business owners greater return of investment (ROI). It effectives because business owners could create smaller segments that leads them towards relationship marketing.