Search Engine Optimization

Archive for - October 4, 2007

The new problem Google is challenging now

Your website has been dumped from the search engines and you don’t know why? It might be because someone had copied your site. This is a new thing people are using in the SEO world to bump other site. Google is aware of that problem and let’s hope that they will come with a solution very shortly. Allow me to explain!!!

Suppose someone copy your site and of course, you don’t know nothing about it but Google does. Google can’t put both on his index. Google will have to decide which site goes on top. Where does the other site goes? Google will put that other site in his Supplemental Index. Yes, If you are a fervent reader of your blog, Supplemental Index has been talked about already :) If you don’t remember, let me refresh your memory, Google has 2 indexes, the main one and the supplemental one. When there is a request, Google always return the result from his first index first and if there is no result, Google uses the result from his second index. That means that if your site is in the second index, between you and me, what are the chances that it will be on top of the search engine??? NOT EXISTENT unless there is no competition. I don’t know if you understand how bad this is.

What if the person who copied your site convinced Google that the content is theirs and you are the copycat… you are in trouble.  Of course, you can always relay on copyright protection or get a reclusion letter from Google but this is where it gets bad. Wait there is more and this is the whole point for this article:  Nowadays,  there is also the use of ” caching proxy server” .  Wikipedia  describes a proxy server  as:

In computer networks, a proxy server is a server (a computer system or an application program) which services the requests of its clients by forwarding requests to other servers.

A proxy server can service requests without contacting the specified server, by retrieving content saved from a previous request, made by the same client or even other clients. This is called caching. The main purpose of the proxy server was supposs to make the web run faster. The way it works is pretty simple:  let’s say I run a web proxy server, I too have bots that goes and crawl pages on the web then save  everything on my proxy site. Now,  let’s say a user request a page, well if that page is  on my proxy, I will display the copy of your page instead of getting it from the original server because it is faster.  Google can sometimes decide that the copy of your site that is host in a proxy server is the original instead of the real one that is on your server!!!

Let me resume this: someone can copy my site and host it in his proxy server, then use SEO from my copy on his server to rank it on the search engine.  Google can presume that their page is good and put my page in their supplemental index.

You have to be very careful with your site. Make sure that you read the guidelines on the major search engine on how to identify their spiders. Ask your web hosting company what they can do to protect your site.

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