Search Engine Optimization

Archive for - October 5, 2007

Targeting Customers as well as Targeting Key Words

One big mistake that companies can do when optimizing websites is focusing on targeting keywords and forgetting about targeting customers. Unless customers are taken into account, I personally believe that search engine optimization’s positive effect can be limited. What am trying to say is that it’s important to keep the customers intent, characteristics, and demographics in mind when choosing the right keywords. Try to put yourself in the customer’s shoes, what they might be thinking when they search for the desired goods and services. Do they usually search alone, or with someone beside them? Are they too old, do they let someone else do the search for them? What words are they comfortable using?  Some generations are not aware of new trendy phrases, so make sure that your keywords fit your customer’s profile. 

  • If your website is designed for children, make sure you use easy and simple keywords.
  • If your website is designed for old people, make sure that there are no technical keywords in your text, or that you don’t use “new” words or phrases that they may not understand.    

Sometimes it is better to target a smaller market and gain all of it, than targeting a big market and gaining a small share.

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Shopping on Columbus Day

As you know, it’s a long weekend. Monday is Columbus Day in the States and Thanksgiving Day here in Canada.

I’ve noticed there is a lot of electronic products on sale this weekend. Time to go shopping, see ya!

Seriously, if you really need a new laptop, monitor or hard drive, it might be a good idea to check out what the consumer electronics retailers nearest you have to offer.

Some of them seem to have pretty good deals right now.

Remember: It’s easier to work in an organized environment, especially if you are working all day long in front of a computer.

Getting the electronic products and accessories as well as storage office supplies and furniture you need to work efficiently at your full potential will pay off and save you precious time instead of trying to arrange your work station every morning.

Happy Thanksgiving Day and Columbus day, everyone!

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