Targeting Customers as well as Targeting Key Words
One big mistake that companies can do when optimizing websites is focusing on targeting keywords and forgetting about targeting customers. Unless customers are taken into account, I personally believe that search engine optimization’s positive effect can be limited. What am trying to say is that it’s important to keep the customers intent, characteristics, and demographics in mind when choosing the right keywords. Try to put yourself in the customer’s shoes, what they might be thinking when they search for the desired goods and services. Do they usually search alone, or with someone beside them? Are they too old, do they let someone else do the search for them? What words are they comfortable using?  Some generations are not aware of new trendy phrases, so make sure that your keywords fit your customer’s profile.Â
- If your website is designed for children, make sure you use easy and simple keywords.
- If your website is designed for old people, make sure that there are no technical keywords in your text, or that you don’t use “new†words or phrases that they may not understand.   Â
Sometimes it is better to target a smaller market and gain all of it, than targeting a big market and gaining a small share.
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