Search Engine Optimization

Web search leader GOOGLE Inc. Posted a 46 per-cent rise in profit that topped Wall Street expectations, fuelled by accelerating market share gains and tighter cost controls. “They seem to have grown better than anybody expected and seem to have improved margins. The international business seemed to deliver impressive growth rates,” said Jefferies & Co. Analyst Youssef Squali.

Third –quarter net income rose to $1.07 billion, $3.38 per diluted share, compared to the year-earlier quarter’s $733.3 million, or $2.36 per diluted share. Excluding one-time items, profit was $3.91 per share in the latest quarter.

Wall street was looking for a net profit, on average, of $3.22 per share, according to Rueters Estimates. Excluding one-time items and stock compensation costs, the average analyst estimate was $3,77 per share.

 

Way to go GOOGLE

Yahoo Search Assist feature is useful when searching for very technical stuff or when you are just feeling lazy.

This feature is helpful because it makes you save time, gives you ideas, and also gives you the right spelling of a word.

How it works?

”As you type into the search box, Search Assist compares it to searches all other Yahoo! users have composed and offers suggestions in real time.”

(source: http://help.yahoo.com/l/us/yahoo/search/basics/basics-27.html)

If, for whatever reason, you get annoyed by the Yahoo Search Assist feature, you can easily remove it.

”On www.yahoo.com, click the blue arrow below your search box and then click “Off.” Or if you’re on the search results page, go to the “Options” menu next to the search box and click “Turn Search Assist off.” When you decide to use it again, it’ll be ready and waiting to help – just turn it back on.”

(source: http://tools.search.yahoo.com/newsearch/searchassist)

Expert Online Copy that Sells.

Learn yourself or get your search engine marketing company
to write for conversion.

After a successful optimization campaign, a number of visitors will soar, but what good are the visitors when they only visit you? Yes the conversion is there, you increase the profits, but what does it take to transform 5% conversion rate to 15% or more and take the advantage of the traffic to the fullest.

Successful search engine marketing company will not only drive traffic to your site, it will write a copy that sells. It will help you structure your site and write the content which is not only search engine optimized, but is a sales machine.

Whether you are optimizing yourself of hiring a search engine marketing firm it is essential to write for conversion, I don’t have to explain why.

Your must build or optimize your website, its structure, navigation and content towards only one goal – converting the visitor to buy your product, while writing search engine friendly content. Doing this is easier said then done and it does take a lot of thought, time and effort, but you reap what you sow and whether you do it yourself or hire a search engine marketing firm, the formula stays true.

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