Ask.com, a change in strategy? SEO Experts – Beware!

Ask.com had its commercials on national TV for a while now, and it seems they are paying off. I am not sure when they started to air, but from the graph below my guess would be the middle of July to August.

Here is a chart indication total share of search traffic:

Here is one of their ads:

This is one of many ask.com commercials.
SEO roundtable claims to have convinced Ask.com to put all the ads on its blog, so we’ll have to wait for a bit to see them all.All in all Ask.com has some nice features, the search time is very fast, interface is quite friendly with some refreshments in design, so good luck to Ask.com group.

What would be the next step in search engine technology? A social book marking incorporated into search engine? We already see a browser for that purpose.
One thing clear – Ask.com has got come up with something very unique to link bait traffic, so lets wait and see =)

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