Search Engine Optimization

Archive for - October 29, 2007

The Yahoo! Search blog

Yahoo! Search Blog
Yahoo! Search Engine Marketer, This is Your Place!

The Yahoo! Search Blog

Whether your interest is with Yahoo! Search monetization or their organic search result, this blog will provide you anything related to their key products, Yahoo! Search , Yahoo! Search Marketing and Yahoo! Publisher Network, including Yahoo! Answers, Yahoo! Toolbar, Yahoo! Video, flickr, del.icio.us and Site Explorer.

There are new things you can read about!

We know the “Three Major Search Engine Companies”; they are Google, MSN, and Yahoo (in alphabetical order not by the Ranking). Social networking through each individual blog is tremendous that feeds subscriber their fresh posts/pages related to their “SEARCH” products. It’s always good to know what they are up to :) !

On Yahoo! Blog, they have:

  • Priyank Garg as frequent author of Yahoo! Search engine updates.
  • Jeremy Zawodny, The Inspirator of Yahoo! Blog. Check out his personal blog.
  • Jan Pedersen as the chief scientist for Yahoo! Search
  • Tim Mayer in charge for the product direction of Yahoo! Search Technology
  • Raj Gossain who is responsible for product and customer marketing for Yahoo!’s search and social search products.

If you focus on Yahoo! Search Engine Page Result, you have to read their blog!

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Social Bookmarking – a Direct, Targeted Traffic Line to Your Business

One of the great methods to increase the amount of high quality targeted traffic to your business is through the ever popular Social Bookmaeking Networks.

What is Social Bookmarking?

“Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages.” – Wikipedia.

Concept is very simple.

You choose any site that you think is interesting and submit it to your Social bookmark account of your choice. When people search social bookmarking portals, your submitted page appears in their search results under the criteria searched and the topic you have assigned to it. If users find it interesting, they will add it to their bookmarks. The more people do it, the more exposure your website gets. After reaching a certain number of additions, or after a certain pace of additions, it will move to the homepage of that social bookmarking network. The more people add it to their bookmarks the longer that page is featured on the top – creating a direct, highly targeted traffic line to your site.

Once a bookmark is claimed by a social bookmarker, it can then be visible in their personal bookmarks folder, which in turn is viewed by other bookmarkers.

Increase One Way Links With Social Bokmaking, Increase Efficiency of Your SEO.

The beautiful thing about social bookmarks apart from traffic – is the potential for one way backlinks. People who search bookmarks usually do that intentionally and there is a high potential that bookmarkers run a website or a blog themselves, constantly writing for it. If they find your content valuable, they will link to it from their blog or a website, hence your PR goes up a notch.

Effective Social Bookmarking.

No surfer will bookmark your page unless it carries some value. You have to have unique, quality content to get bookmarked. As you know the amount of WebPages and blogs is enormous and virtually any information can be found in millions, so the trick is the create uniqueness – that’s where the work starts. Apart from writing an article, creating video, making a picture, building a freeware application – it has to stand out from the crowd. The amount of data on the web is immense; everything is in abundance in this wonderful digital word. Your task as SEO professional is to create valuable, unique, hot content to take full advantage of the social bookmarking portals. Your content has to light up some mind bulbs, inspire, make people spill their coffee while savagely laughing, educate them like nowhere else or be extremely “hot”. While it might take some effort on your side, rewards will speak for themselves.

Some Tips for Creation of Uniqueness and Value for Social Bookmarking Networks.

As you browse the internet – one pattern emerges to the eyes right away. There is immense amount of recycling. Information is being written and rewritten millions of times by millions of blogers and copywriters. What do you when every topic has been talked about and you don’t have a hot story? You put your imagination to it, like in John Lennon’s song =)

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