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Archive for - November 3, 2007

Google to unveil mobile strategy – Access Google from Anywhere, Anytime. ..

Google Mobile Search


Access Google from Anywhere, Anytime.

Google would like to crack the market for Internet-ready phones or PDAs users by unveiling its mobile strategy on Monday. They are going to unveil including a phone operating software and their alliance who are wireless service providers and handset vendors.

Unlike the desktop computer, cell phones run on multiple incompatible systems, often requiring application vendors to customize their software for each device. Mobile search requires more specific compared to PC-based search and well shown by Hostway’s research that more consumers would access maps (49%) than news and sport (47%) from their Internet-ready phones or PDAs phone.

Google does not charge for using any of their mobile services although a data plan from mobile carrier is required and carrier charges may apply. By taking a new approach and working with their alliance, Google wants its mobile to work well on a large number of phones.

Their alliance will boost mobile Web surfing and has more than 25 members including Sprint Nextel Corp, Deutsche Telekom’s T-Mobile USA, Motorola Inc., and Samsung Electronics, sources said. In absent is handset market leader Nokia. Verizon Wireless and Vodafone Group Plc have been in talks with Google to put Google applications on the phones they offer.

Source says: Google doesn’t necessarily want to be your phone … but they would certainly like to extend their business model to your phone.

For months, investors have speculated that Google might design an entire phone but they do not have a big name in devices, so analysts expect it to try to popularize its mobile services with software rather than hardware.

Google mobile operating system would be based on open-source Linux code, which will support applications from different software developers in addition to Google’s own services, including: Calendar, Web Search, Maps, News, SMS, and Blogger. We would know soon how Google goes over the recent problematic faced by Internet-ready phones or PDAs. According to a consumer survey commissioned by Hostway: 73% of people hate using the Internet on the move and among those reasons is: being frustrated by slow-loading pages (38%), problems with navigating websites from a phone or PDA (27%) and some websites being completely unavailable on mobile phones (25%).

I’m excited to see what they have as new mobile technology. It is a good thing where encouragement will be spread among companies who develop mobile-friendly sites and guarantees to Internet-ready phones or PDAs user better mobile experience.

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