Search Engine Optimization

So… the Hollywood is on fire, shows are behind schedule, prime time TV is the only TV. Bored public wondering what to do? Wonderful, let it burn. =)

If you are not aware of the writers strike, here is a quick run down of the events that took place and why.

Writers Guild of America which has more then 12.000 members, decided to hit fat, corporate networks by going on a long lasting strike. It took off about a week ago on Monday November the 5th and is still under way as of November 15, 2007.

Writers all across the mighty States are not happy with their pay, and want a piece from DVD, internet and mobile sales, which the corporate studious fiercely refuse to give out.

What the networks do when they run out of linkbaits?

So far the biggest impact was on the nightly talk shows, which many viewers have figured out are scripted. As a back up, broadcast stations will start recycling older recordings and substitute with “strike proof”, writer free American Idols. A lot of speculation is going around an increased number of reality and game shows, which are set out to be cloned as a substitute for missing series.

How does it all relate to the internet?

As Washington Post put it:

“According to one theory, all those reruns and reality the networks plan to air might chase you onto the Web for your entertainment binges. Some of you (this theory predicts) will be so pleased with what you find online, you’ll never watch TV the same way again.”

Expect new, healthy wave of human online traffic to arrive very soon. Bored Joes and Marries will go out on the web to feed the addiction, and hopefully never come back to TV again. A quick introduction to television and what it does to the brain is wonderfully summed up in this short, but powerful 3 minute video.

Writers have got on a strike with best intentions on their mind, however the move is taking place at the time, when television can least afford it.

Considering the the review of IBM’s predictions on advertising market, we can say with confidence – the days of traditional advertising are limited and are making a major shift towards the world wide web. It is only going to get accelerated with the writers strike for which we have to show our gratitude, and say thank you to the 12.000 participating souls.

Microsoft launched a beta version of its new software suite and a second version is under way. SEO Roundtable has a nice set of first pictures.

The question that comes to mind right away(I’m not the first one to ask it).

Why is it called rank? Why is it green? Why so obvious? =).

SEO Moz Had an Interview with Eytan Seidman from Microsoft Live team, where they mentioned Webmaster tools among other good stuff. Here is the highlight in relation to the Webtools.

“Webmasters are a critical piece of our success. Fundamentally it is webmasters who provide us the content that makes our engine useful to end consumers. We think that if we can forge a closer relationship with webmasters we can accomplish two things. First, we can help webmasters understand how Live Search is beneficial to their business and where they might be able to improve to get better results.”

Way to go Microsoft, seems like they are on the right track. The questions I have, how much will this affect the amount of traffic Microsoft gets from the average Joe, and where does Yahoo stand. Is Yahoo thinking in the same direction? How will that affect them?

Webmaster tools are a good link bait and looks like Microsoft is not giving up just yet, we just have to wait until the time Google buys Microsoft =).