Search Engine Optimization

Link building is essentially the most important tactic of raising your search visibility, however there a few myths mixed with truly ethnical SEO link building strategies.

Link building software.

It doesn’t work. You can stop right here before spending next couple of hours reading reviews and comparing search engine optimization link building software. First of all, Google won’t allow webmasters off the hook that easily, second you cannot submit to human edited websites. Google has build a reputation by providing the most relevant results in the world and will not jeopardize it. SEO link building software might do what it promised – submit your site to numerous directories, but it will fail to live up to the promise(if one was given) of raising your page rank.

Not to confuse with link popularity software.

Relevant and quality directories require verification before submission eliminating the chance of auto scripts, meaning SEO link building software will not work. Some SEO link building software might allow you to enter security clearance(usually presented in a form of an image, asking you to enter letters appearing in the image) via its interface, but this can be achieved very well by hand.

No one looks at directories, at least all-in-one type. Truly relevant business directories perform human audit or ask for a round figure. If you set out a goal of directory submission, go after directory traffic, not after SEO link building. Here is a list of the some of very authoritative directories in their respective fields, which stand a high chance of giving you targeted visitors.

Business.com
Kompass (B2B search engine)
DMOZ
The Us Yellow Pages
Alibaba (trade, watchout scam)
Fraser (trade)
World Wide Web Virtual Library

Search Engine Submission software.

That’s a good one. Tie your running shoes and prepare for a marathon in the opposite direction, it’s a blatant lie. You only require to submit once, or once a year if it comes to that. Free submission.

SEO Link building tactic.

Links can bought, earned, arranged or _______ leave that one to you.

Reciprocal linking – you-link-to-me = I-link-to-you. Start off by offering value and relevancy. Webmasters will not exchange unless you have some value. A couple of useful articles will do for the start, try not to recycle though.

One way links. It is not likely you will succeed by requesting links only your way, however you stand a high chance of getting it through value, that is people will link to you on their own initiative. This can be achieved by writing or developing unique material and submitting to social bookmarking sites like digg and del.icio.us. It can very tricky, so prepare for some tough work. In their majority people across social bookmarking spectrum do not recognize “good” and bury those who submit only for SEO link building. They need exceptional and unique. You can go for offensive, extremely funny , extremely unique or extremely useful, otherwise articles get buried deep in the memory hole. Do not limit yourself to written content, people will appreciate pretty much anything – so roll up your sleeves and release the passion sitting tight, deep in the depth of your inner self =).

Useful can do, but that will require reciprocal linking at first, since you have to get visibility in order for people to find it.

Search engine optimization professional. You can hand over the task to SEO professional, for a flat fee, pick a transparent one who is open to discuss how he achieves it.

Press releases. Press release is another good way to get a one way link. There is a number of free-for-all submission services as well as pay-we-write for-you websites. Pricing can range from $80 and up, depending on the organization and their PR level.

Search for relevant sites to exchange links with:

Do a manual search on major search engines with:

• “add url”
• “add site”
• “submit site”
• “submit url”

For example seo link building “add url” and so on.

Internal links.

Thought somewhat not related, it is imperative to optimize as much as possible. A good way is to use bread crumb and every page:

Index>Information>SEO>Link Building>________

It eases the job for search engine spiders, since by their nature they follow every link found. Another useful method is to use sitemaps. A sitemap is the page that contains all the link included on the website. You can hand over the job to Google and let its software create one for you.

SEO Link building research.

More and more of it, by far the most effective way to your PR.

Don’t trust anyone and find SEO link building strategy that works. Don’t trust this article, go out and do your own testing. There is a lot of disinformation floating around on the web, not only in terms of search engine optimization. Here is a list of useful resources, however do not take anyone’s words, I can tell SEOs and link builders will not let their secrets float around, so the best way is testing and getting down to business on your own terms.

Search Enigne Watch (a must)
Search Engine Land (news)
SEO Chat
SEO Book
SEO FAQ

Good luck in your search engine optimization and SEO link building crusade!