Not only is Google the center of all internet searches, it is also the reason for many jobs, and career paths. All of you bloggers, search engine experts, and webmasters where would you be, if Google did not show up in your life, what would you be doing, and how interesting would internet be for you? Moreover, all of you businesses, both big and small, what will happen to your websites without Google’s traffic? Does life stop without Google?
Just searching for the term Seo, on Google, you will find 184,000,000 listing, and I like to believe that Google’s existence is what encouraged these service providers to open businesses. Â
Google is like a huge giant that creates opportunities, risks, and generates profit for itself and for its users at the same time. But, what if you are not part of Google’s circle. What if, as a company listed on Google, you get penalized and banned from it. Will your website turn into a ghost town then? I truly believe so; this is why it is important to have a backup plan. Just incase you get on Google’s wrong side one day, either intentionally or unintentionally.
Do not depend entirely on Google’s traffic; allow a 10% room for other sources to affect your traffic. Note, that by other sources, I do not necessarily mean MSN, Yahoo, and AOL. The following strategy is not only more reliable, but it will also make you a better webmaster.
Hook Your Subscribers:
With your e-mail list, build a subscribers list, and provide them with interesting articles, blogs, and news regarding your industry and market. Make them come back to your website regularly as a point of reference. Build credibility by announcing relevant information, and important facts. Focus on your subscribers needs, and satisfy their cravings for knowledge, if you focus on just building traffic, you would loose the quality in your content. Â
PR:
 Keep your website in touch with all the social news, both online and offline. Having a website does not mean that you limit your self to virtual media. Make sure that the social media you link your self too is of high credibility especially that their image will be extended into yours.
LINK YOURSELF:
We all know the importance of links, just look at Wikipedia, and you’ll understand the essentiality of links. Â
Initiate a forum :
Other than starting a forum, you have the choice of buying one, or taking a selected advertising agreement. Linking yourself with communities will build a sustainable amount of traffic.
