Search Engine Optimization

SEO Roundtable reported that some a number of Canadian advertisers started switching to US dollars in their PPC campaigns in order to save money due to the steady slide of US dollar over the last couple of years. It seems like a logical step for an advertiser, but just how much you save and what is the trick?

By far the biggest challenge facing Adwords users is the power of a new account and its QS score, which in many cases would be “poor” instead of “OK”. One of the Webmaster World forum users has outlined a solution that helped his organization overcome this:

“….Unfortunately, you’re being affected by the account quality score, which takes into account historical data and your spend…..we sacrificed an old account, moved everything over, and our account quality problems were erased instantaneously….. I would recommend running only your very best campaigns in terms of CTR on the new account. Run the rest of the campaigns on the old account. After you spend enough money and achieve a high enough CTR, you’ll be in good shape to start unpausing the other campaigns…”

At this point I would suggest trying completely eliminating PPC activity on the old accout/s and switching operations a US currency based one. You might not get the same results in the beginning and lose some of the previous traffic, however if Google sees a shift in your activity it will not be long for auto adjustments to take place, since Google definitely tracks all of the activity within and outside of its empire.

The benefit of doing such a shift is obvious and will results only in greater savings overtime. Though a little might be lost in the beginning, it is better to do so that now, before dollar devaluates to the point of 1.5 against CDN and you will have to take a bigger hit.

Right now Canadian dollar trades at the rate of 1.0114 against the US currency and many people speculate the trend will only grow stronger with time, so if you are Canadian based business – make the switch today, because not only you will save more, but your competition will be making more if you do not.

P.S. – to anyone who cares about their savings.

There are number of predictions of a 1929 economic crash, which will devaluate not only US currency, but will result in an economic depression worldwide. Prominent people such Ron Paul, are openly talking of a monstrous collapse of US currency, with savings evaporating in a blink of an eye. US dollar lost more then 30% of its buying power since 2001 and printing more, only devaluates it more, since in world of fiat currency with which we trade, nothing stands to back it up, be it USD, CAD or EUR.

My advice, and do not listen to it without your own research, is to invest any savings you plan on keeping in precious metals such as Gold and Silver, to secure the value, if there is collapse headed our way. If it is only exists in rumors and we are safe, you will stand to gain from buying/selling process, since an ounce of gold has gone up by more than a 100$ as opposed to 2006 and trades at 820 USD as of now. Whenever dollar goes down, gold goes up so will the savings.