Search Engine Optimization

In the report released by Internet Advertising Bureau, and reported by Clickz, internet advertising spending increased 25% in Q3 2007 as opposed to Q3 2006 and totals 15.2 billion.

More people are going out online to research, in many cases buy, and companies are spending more on a new(to many) promising medium.

• Paid search’s share of online ad spend will continue to hover in the 40% range through 2011.
• Combined, the 100 top advertisers spent nearly $230 million less on the traditional four media in 2006 compared with 2005, while boosting internet ad spending by $558 million.
• Rich media, which includes video advertising, will rise from 8% share this year to over 13% in 2011.

• Clickz

Recently, Murdoch’s News Corporation announced it is working to expand Fox Interactive Media (FIM) and become an online advertising platform:

"We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving," Levinsohn said. "Ultimately we’ll take the company off network and become an ad network for assets outside of the News Corporation empire."

News Corp. wants a piece of the big pie with a marshmallow core, after observing phenomenal growth of Google and Microsoft’s moves to get some more advertising on their side.

Cutomers own their experience.

People have already gained more control of the content being thrown at them, the perfect examples are MySpace and FaceBook, whose platforms target prospects only by calculating their fields of interest from the information provided. Time to listen to what they got to say!

Consumer Relations: We can’t accept ideas. You must have missed the fine print on our Web site.

Joe Consumer: Say what?

Consumer Relations: If you have a great idea, we could be liable for compensating you, which is just too much hassle. We already pay agencies and consultants for great ideas.

Joe Consumer: But I’m someone who actually uses your product! Who could possibly have greater credibility and authority to shape new ideas?

Consumer Relations: Listen, if we listen, we’re liable. That’s what the lawyers tell me. I just work here.

Joe Consumer: But your execs are quoted on the Web site and in “The Wall Street Journal” as saying you always want to hear what the consumer has to say.

Consumer Relations: That’s marketing spin. This is the consumer relations department. No one really wants us to listen to the consumer. Didn’t our online feedback forms give you a clue?

– Clickz, full story.

SEO stands at the core of the another .com uprising and education on SEO’s side will be crucial to individual success of every company engaged in such services.