Search Engine Optimization

Was browsing through a couple of websites and stumbled upon a really funny article, thought you might find interesting as well =)))

“So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig.

To help you transition from working in your bathing suit to a pinstripe suit you may need to revise your vocabulary a little, here’s handy terminology conversion guide:

Cloaking: This should always be referred to as Targeted IP, User Agent or Geo-Specific delivery.
Web Scraping: This should be referred to as Information Archiving or Caching.
Click-Pimping: This should be known as Seamlessly Integrating Contextually Relevant Infotisements to Maximize ROI.
Website Hijacking: This practice should be called Digital Content Re-Assignment.
GoogleBowling and GoogleWashing: These actions should be referred to as Competition Displacement.
Blog Comment Spam: This should be characterized as Bursty Link Acquisition.
Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness.
Content Remixing: This process should be called Information Aggregation and ReDistribution along Secondary Vertical Channels.
Wikipedia Spam: These type of actions should be classified as Grass Roots Adaptations of Public Database.
Button Pushing: This process for building websites should be called Budget Sensitive Content Creation.”

Original Article here.

“Google Inc. announced Friday that it will apply to bid for wireless spectrum in a January Federal Communications Commission auction.” – wsj.com

According to WallStreet sources, Google is set to bid on 700MHz wireless spectrum, which will technically make it a wireless carrier. Though sources speculate on whether Google would operate such a network or allow other carriers to use it, if the purchase is successful, Google’s spot under the sun will be guaranteed, regardless of the route it chooses to pursue.

Search Engine Land reports approximate cost of the network is $4.6 Billion US, while Google has around $13 Billion in cash on hands.

“We believe it’s important to put our money where our principles are, consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.” – Eric Schmidt

Not long ago Google launched a new program called Android, with purpose of developing new software for Google engineered operating system aimed at handheld PDA devices. It is not a Gphone as many would like to call it, but an operating system for various types of cellular phones.

A carefully planned strategy.

If Google is to purchase the network, it would have the potential of becoming the largest US wireless carrier and internet provider.

Branding is very powerful and Google’s brand equity is equal to that of Verizon, Sprint and T-mobile combined. Add a G-phone to the equation, even better – a dozen of Gphones, with usability surpassing that of Windows mobile and Blackberries, I believe you have a pretty good formula for success.

Of course it is not as easy as it seems. FFCs rules and pricing only degrate and slow down the development, and in comparison to Japan’s wireless infrastructure North America is crawling behind like wounded prey. A new network would be a good start, since my guess is, Google will go for something very fast in terms of wireless data transfer.

“According to some estimates, the cost of building a nationwide wireless network over the 700 MHz spectrum is around $2 billion versus a nationwide 1900MHz PCS that costs approximately $4 Billion.” – Gigaom

Pricing of course varies on technology and many other different factors, however the main difference can be passed to consumers in higher quality transfer rates.

It will be very exciting to find out the final call of the bidding, so lets wait and see how it unfolds further.

I’m fans of Google Webmaster Tools and have been using them more and more often to keep tracking my websites. They are not complicated, easy-to-use and everyone would be able to understand retrieved data taken by Google.

Now, good news for all Go Daddy customers ….. On November 12 2007 Google announced that Go Daddy webmasters is working with Google as a pilot partner to provide their customers easy access to Google Webmaster Tools. This tool is added in Go Daddy Hosting Control Center and accessible directly from it i.e. YOU can view Google’s statistics, diagnostics and management of your websites, including Sitemap and submission and reporting RIGHT FROM YOUR GODADDY HOSTING ACCOUNT PANEL.

GoDaddy.com CEO and Founder Bob Parsons said in his statement that it was an easy decision when Google approached them about incorporating their product into their hosting accounts. Search Engine Optimization is booming these days and many webmaster obsessed with Google optimization. Website owners want to be on the top page result of Google but many of them set up websites and don’t have a clue about whether they are hurting their Google rankings or not. With this partnership, Go Daddy customers can quickly tap this valuable Webmaster resource without having to be technical wizards.

Also, Google is partnering with GoDaddy and eNom to add domain registration services to its Google Apps for your domain product that supports .com, .org, .net, and .info and more over time with plans of $ 10.00 (per domain, per year) including private registration to protect personal information. How do you like that service plan ?