Search Engine Optimization

According to Hitwise, the most searched item in the UK this Christmas season is Nintendo Wii, with a rise of 278% over 2006. Out of all searches done in the UK 0.19% are for Nintendo gaming platform.

Just how much of Britain’s search traffic for Wii translates into cash?

0.19% Means 21.932.080 CAD dollars.

According to Internet World Stats there are 37,600,000 internet users in the UK. According to Comscore, little more then a half of all internet surfers search via search engines. If we round it up, assuming that half of all British internet users use search engines, and divide 37,600,000 by 2, this will give us 18,800,000.

0.19 percent of 18,800,000 equals to 35,720 unique searches for Wii in UK alone.

According to Amazon.co.uk an average price for Nintendo Wii is around 300 pounds. 300 GBP converted into Canadian Dollars gives us $614 CAD.

$614 times 35,720 = 21.932.080 Canadian Dollars assuming every searcher will buy Nintendo Wii.

Lets calculate the actual profit margin.

Google’s market share in Britain is 70% so out of 35,720 searchers for Nintendo, 25,004 are Google users.

The average profit margin from high tech gadgets such iPhone, PS3 and Wii is around 9%.

9% of $614(300GBP) equals to $55.26 made from every Nintendo. Now, lets multiple total number of Google searchers for Wii by this profit margin. The following equation will give us:

25,004 times 55.26 = 1.375.220 million Canadian Dollars.

Majority of online searches do not get past the third page in their search, hence they will have a choice of an average of 30 websites that will appear on Google and 8 paid listings per page. This means that 54 websites will roughly share 1.375.220 million CAD dollars between each other, which gives us $25.467 of pure net profit this Christmas season per site.

Do you feel the power of search marketing yet?

It is not a fact that each and every person who searched for Wii will purchase one, however a good percentage will. A number of people will order it online, some will look for a local shop, but considering Google’s 70% market share in the UK, top listings showing up for Wii this Christmas season in organic listings and PPC are going to bank roll.

Ask.com released a new radio commercial today, here is how it goes:

Some words are not clear, I’ve marked them.

“Does searching the web leave you feeling inadequate? Have boring search pages left you unable to perform?

If you’ve answered yes – you’re not alone.

Millions of people using traditional search engines have difficulty getting excited, about page after page of blue links. If you’re one of them, it is time to ask your doctor about Ask.com.

Unlike regular search engines Ask.com not only gives you links to websites, but also videos, photos, blog entries, news and more. All on one page. Studies show that Ask.com is a potent, save and effective new way of getting what you’re looking for, faster. Just listen to this user testimonial:

“Ask.com is a potent, save and effective way of getting what I’m looking for, faster.”

Ask.com experience instant gratification. Ask your doctor if ask.com is right for you.

(Speaking really fast)The most common side effect of Ask.com is instant gratification or high G(not sure if that’s what he said), many people who experience high G report feelings of well being, self confidence, enhanced productivity and a sudden spike in free time. Ask.com.”

You can listen to the commercial over here.