Search Engine Optimization

ABC reported that the big three has settled down with the justice department to pay out $31.5 millions in penalties for running online gambling ads through their networks. Microsoft will pay the biggest chunk of $21 million, Yahoo is left with $7.5 and Google gets modest $3 million dollars.

Microsoft is also paying $9 million to International Center for Missing and Exploited Children. I was not able to find out why, but the banner on their website put a smile on my face.

After eight months review, FTD approved Google – Double click merger with 4 – 1 vote.

“after carefully reviewing the evidence, we have concluded that Google’s proposed acquisition of DoubleClick is unlikely to substantially lessen competition.”

One couldn’t expect any other outcome =)

The major brick on the road for Google was the issue of competition. It was decided to let Google have DoubleClick after long assessment into the case.

DoubleClick is a digital advertising agency specializing in visual media ads. Google will proceed to purchase the company for 3.1 billion dollars.

Full story from FTD. Google Official Blog.