Search Engine Optimization

Archive for - December 21, 2007

Shine the light.

Facebook has been attacked from all flanks. We know that the founder is a dork, who stole the idea. We know that Facebook couldn’t give a damn about privacy. And we know that it is valued as much a Ford Motors.

A couple of Smart bloggers decided to kick back the cash-cow and target the ever increasing virtual population. =)

Apart from fierce competition FaceBook is facing Phishing problems.

“Attention all Facebook membeRs.

Facebook is recently becoming very overpopulated, There have been many members complaining that Facebook is becoming very slow. Record shows that the reason is that there are too many non-active Facebook members And on the other side too many new Facebook members. We will be sending this messages around to see if the Members are active or not, If you’re active please send to other users using Copy+Paste to show that you are active Those who do not send this message within 2 weeks, The user will be deleted without hesitation to create more space, If Facebook is still overpopulated we kindly ask for donations but until then send this message to all your friends and make sure you send this message to show me that your active and not deleted.

Founder of Facebook
Mark Zuckerberg”

Phishing or not, sounds like good prank =).

Offtopic:
Are you interested in buying and selling links? Check out strategies approved by Matt himself!

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Ask.com and Yahoo got the Christmas face on.

Ask.com put on a Santa face and got the brand new face for itself. Ok it’s not quite brand new but the snow falling out on random looks quite pretty.

Ask.com

It really slowed down my browser after 5 minutes of just being open on the background.

So did Yahoo. Waiting for MS and Google.

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A year in search 2007.

Clickz has released its list of the most popular search terms for the year 2007 all across the major search engines. The data was released by the major search engines themselves.

Here is how it looks:

Top Google Searches, 2007
Fastest Rising (Global) Fastest Rising (U.S.)
1 iPhone 1 iPhone
2 Badoo 2 Webkinz
3 Facebook 3 Tmz
4 Dailymotion 4 Transformers
5 Webkinz 5 YouTube
6 YouTube 6 Club Penguin
7 eBuddy 7 Myspace
8 Second Life 8 Heroes
9 hi5 9 Facebook
10 Club Penguin 10 Anna Nicole Smith
Google News Most Popular Searches (Global) Presidential Campaign (Most Searched-for)
1 American Idol 1 Ron Paul
2 YouTube 2 Fred Thompson
3 Britney Spears 3 Hillary Clinton
4 2007 Cricket World Cup 4 Barack Obama
5 Chris Benoit 5 John Edwards
6 iPhone 6 Mitt Romney
7 Anna Nicole Smith 7 John Mccain
8 Paris Hilton 8 Joe Biden
9 Iran 9 Bill Richardson
10 Vanessa Hudgens 10 Rudy Giuliani
Source: Google, 2007

 

It looks like Ron Paul is a new American Idol and Hilary is the next Britney Spears. Barack loves cricket while Richardson is for Iran.

It is also important to note the searches. Names such as YouTube, Myspace and Facebook pop up instantly. Though many people do search for those names, we can also make the conclusion that half of the people does not differentiate between the address bar and the search engine. SEO is a MUST!

Top Yahoo Searches, 2007
Top 10 News Stories Top 10 in Tech
1 Saddam Hussein 1 YouTube
2 Iran 2 Wikipedia
3 Iraq 3 Facebook
4 President George W. Bush 4 iTunes
5 Oil and gas prices 5 iPod
6 Barack Obama 6 iPhone
7 Hillary Rodham Clinton 7 Nintendo Wii
8 San Diego fires 8 Xbox
9 Afghanistan 9 Sony PlayStation 3
10 Virginia Tech 10 Guitar Hero
Top 10 Searches on Yahoo Kids Top 10 on del.icio.us
1 Games 1 Design
2 Animals 2 HDTV
3 Dinosaurs 3 Games
4 Math 4 Music
5 Hannah Montana 5 Web 2.0
6 Solar system 6 Video
7 George Washington 7 Ubuntu
8 Halloween 8 Travel
9 Sally Ride 9 Photography
10 Global warming 10 Mac
Source: Yahoo, 2007

 

It seems that Yahoo crowd loves politics a bit more and controversy aka Iraq/Iran/Bush dominates the search. Yahooers also like to play more then Googlers. A note for online shops selling gaming platforms via PPC.

Top AOL Searches, 2007
Top Search Terms Top Gadgets
1 Weather 1 iPhone
2 White pages 2 iPod
3 Games 3 Wii
4 Dictionary 4 Computers
5 Music 5 Cell phones
6 CNN 6 Tracfone
7 Maps 7 XM Radio
8 American Idol 8 GPS
9 ESPN 9 PSP
10 WWE 10 Xbox
Top Shopping Brands Top Viral Video
1 Pottery Barn 1 Miss Teen South Carolina Answers Questions
2 Victoria’s Secret 2 Leave Britney Alone!
3 Coach 3 Prison Inmates Perform “Thriller”
4 Lane Bryant 4 Paris in Jail: The Music Video
5 Harley Davidson 5 The Landlord, Featuring Will Ferrell
6 Nike 6 Safari Animals Battle at Kruger
7 Lands’ End 7 “Chocolate Rain” by Tay Zonday
8 Crocs 8 “I Got a Crush on Obama” by Obama Girl
9 Banana Republic 9 Karl Rove’s Rap Debut as MC Rove
10 Talbots 10 College Student Tasered at Kerry Forum
Source: AOL, 2007

 

Top Ask.com Searches, 2007
Top Internet Searches Top Presidential Candidate Queries
1 MySpace 1 Barack Obama
2 Dictionary 2 Hillary Clinton
3 Google 3 Fred Thompson
4 Themes 4 John Edwards
5 Area Codes 5 Mitt Romney
6 Cars 6 John McCain
7 Weather 7 Ron Paul
8 Games 8 Rudy Giuliani
9 Song Lyrics 9 Mike Huckabee
10 Movies 10 Dennis Kucinich
Top Sports Team Searches Top Television Show Searches
1 Boston Red Sox 1 Hannah Montana
2 Dallas Cowboys 2 Family Guy
3 New England Patriots 3 SpongeBob SquarePants
4 Colorado Rockies 4 WWE
5 Chicago Bears 5 American Idol
6 New York Yankees 6 Big Brother
7 Green Bay Packers 7 Gilmore Girls
8 Pittsburgh Steelers 8 South Park
9 Chicago Cubs 9 Charmed
10 Notre Dame Fighting Irish 10 Grey’s Anatomy
Source: Ask.com, 2007

 

 

Top 50 Lycos Searches, 2007
1 Poker 26 LimeWire
2 MySpace 27 Facebook
3 Britney Spears 28 Trish Stratus
4 Paris Hilton 29 Shakira
5 Golf 30 Christmas
6 YouTube 31 Jessica Alba
7 Naruto 32 Inuyasha
8 Disney 33 Angelina Jolie
9 Pokemon 34 Carmen Electra
10 WWE 35 Harry Potter
11 RuneScape 36 World Series
12 Pamela Anderson 37 South Beach Diet
13 Clay Aiken 38 Dancing with the Stars
14 Fashion 39 Wikipedia
15 Spyware 40 Jessica Simpson
16 Dragonball 41 Jennifer Aniston
17 Anna Nicole Smith 42 Stephanie McMahon
18 Vanessa Hudgens 43 Jennifer Lopez
19 Halloween 44 Hilary Duff
20 NFL 45 Webkinz
21 Antonella Barba 46 Thanksgiving
22 Apple 47 Valentine’s Day
23 Beyonce 48 Barbie
24 Baseball 49 The Sims
25 Lindsay Lohan 50 Emma Watson

 

We can see that the interests do classify by the search engines. Google being more entertainment based while Yahoo is more conservative, family/knowledge oriented. That is broad scale of course, but it is something to consider when planning PPC budgets.

Courtesy of Clickz.

P.S.
Lets not forget what’s been left out. I am pretty sure the "top" 10s would look a lot different ;))).

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