Are you wondering when the next Google update will occur?
The last one occured at the middle/end of October 2007.
I personally think the update will occur near the 20th of January.
I would appreciate your feedback on this update. Do you think it will be a PR update?
I hope so. A PR6 would be a pretty good start for 2008! 
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| Search Engine Placement Guarantees | Top SEO company |
Is there such a thing as a guaranteed search engine optimization placement? Could there be? I believe we may answer your question for top search engine placement.
Lets look at all the factors.
Search engines have what are known as algorithms. Algorithms determine whether your page should or should not be moved up. If you feed search engine algorithms well enough, they move you up in a chain.
Google currently employs 15.000+ people and spends millions per month tweaking algorithms. There is a possibility of guaranteed top search engine placement, but it has its own measures.
www.searchengineoptimizationcompany.ca
Search engine optimization is a tricky business. It one of the most dynamic environments out there where guarantees for top results are not valid. SEO life depends on Google, Yahoo and Microsoft. Whatever goes down in the their board rooms, affects SEO and top search engine optimization results of all clients.
If Google one day decides to change its algorithms, it is welcome, and has all the right to do it, but as the consequence sites lose their top search engine placement positions. It takes time, patience and money to bring it back, but that’s what Expert SEO does. Guarantees?
We don’t like papers, but we got what it takes.
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UPDATE: Read a full Recap of Wikia launch at our second blog.
Wikipedia founder Jimmy Wales announced on Wednesday, Jan 2nd he will launch an open source, community driven search engine. The launch is scheduled for today, Monday January 7th.
Jim is projecting on having 50 to 100 million indexed websites to start with, which will be filtered and influenced by search enthusiasts around the world.
“This is the public launch of a full-scale, high quality search engine,” he says. “We’re looking at every point in the process to see where we can push the editorial control out into the community.” – Jim Whales.
He ackoledges Wikia as a new Google and Yahoo rival and points out the importance of political openness, with no secret algorithms.
The software for Wikia search is open source and will be subject to modification by open source community.
“I’m glad Wikia is happening, if only because somebody needs to keep Google nervous.” – Jim Whales.
Though he recognizes that Wikia will not become serious competitor in the near future.
One thing that scares me is the “democracy†of such a search engine. Wikipedia has been extensively exposed as a censorship shield for political powerhouses around the world, with numerous articles deleted and edited by shady people with CIA, DARPA and Pentagon I.P. addresses.
So far Google and Yahoo! are very moderate and fair when it comes to politics and do not censor touchy subjects. Could this change with Wikia Search?
Wikia Search will definitely gain dedicated user base, however in the case of becoming popular what will happen to SEO industry? Search Engine Optimization relies on back engineering known algorithms, as with Wikia search, humans will have the upper hand.
Google and Yahoo! aren’t going to let it flow easily, but Wikia search definitely has good shot in search industry.
It would be wise to start participating in Wikia Search editing as soon as it launches, since “respect†is not gained over night.
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Yesterday I caught a funny commercial on CNN(video link below). It goes:
3 Advertisers: We need more customers.
So?
What?
Advertise?
Ask the ad guru.
Ad Guru: The first path, Yellow Book.
3 Advertisers: Excellent, Yellow Book. What about the internet?
Ad Guru: The second path, YellowBook.com.
3 Advertisers: What if people look on search engines?
Ad Guru: The third path, trust Yellow Book to place your ad on powerful search engines across the internet. The path begins with Yellow Book.
Then they show a graph titled: “Customers”, sliding down to the bottom and then skyrocketing up off the charts.
3 Advertisers: Business is off the charts
With 3 guys dancing and 3 yellow balloons flying around, while at the bottom we see the caption:
Yellow Book
1-800-YB-YELLOW
Wherever you look – Yellow Book.
So what is so unique about the commercial? Lets go back to the 6th line:
Ad Guru: The third path, trust yellow book to place your ad on powerful search engines across the internet.
So what? You ask.
The big guys are being hurt and search engine optimization is shaping the way they do business. Though they did not exactly state: SEO, Yellow Book recognized it as an important asset to their business.
The truth is simple – people rather Google then do Yellow Pages search. Its faster, it’s more intuitive and there are more choices. I believe their revenues will be going down.
Overall industry is catching on to SEO. Yellow Book commercial is one stage in a long chain of events that indicates that businesses are recognizing the importance of search visibility. More execs will be waking up to the power of SEO and the riddle of “why do bigs guys don’t get SEO†will evaporate as they eventually will come by themselves.
You can the watch the commercial over here.
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A good reminder from WebMaster World forums to update the Copyright year from 2007 to 2008, as the 2007 will not look good in the eyes of potential customers.
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Despite a coordinated assault on Microsoft from all conceivable fronts, it stands its ground without a flinch. A downfall would be a hot topic to write, but lets not deceive and push the buttons, but rather analyze what Microsoft is up against.
Not the strongest point, but it got some substantial share here.
ComScore stats for 2007.
10% is very good, considering that Windows Live was launched in 2006. It is estimated that 1% of search share equals to about $1 billion in revenues, so having 10% is good dough for Microsoft.
Depending on who you trust, Google continues to win more users, at slower rate. As from search perspective, it is not as accurate as I want it to be, so Microsoft got some algo tweaking to do. This might be logical, but instead it resorted to paying companies for using their Live Search. In March 2007 it signed a deal with multinational corporations which made Live their default search engine, forcing employees to use it over rivals such as Google and Yahoo. What happened to innovation? Regardless, Microsoft holds its share and aint going away without a fight.
Google outpaced Microsoft and purchased DoubleClick for $3 billions, forcing the rival to acquire aQuantive for $6 billion.
Google is the biggest online advertising platform to date, with Yahoo following behind.
There is no one rival in software, but an organized assault by open source community largely backed up and sponsored by Google. As mentioned in an article by network world – you cannot take on such a monster in its strongest market, but take a different approach, one that Microsoft can’t own and dominate.
Google Purchased Keyhole which later become Google Earth , forcing Microsoft to come with Virtual Earth 3D.
Google Purchased Where2 which became Google Maps, forcing not only Microsoft, but Yahoo and Ask to come up with their own mapping software.
Google acquisitions seem very random at times, however they aren’t random at all. As fellas at fishtrain detailed, Google has the most comprehensive marketing data. They have GoogleBot, Web Search, Blog Search, Maps, Finance, AdWords, AdSense etc. They know where traffic is and where it goes, what’s hot and what’s not.
“Since Google has the search engine advantage, they know where web traffic is going before anyone else. Their bots crawl the web to discover trends, in addition to indexing keywords and content. Sometimes this leads Google to aggressively bid for a company, while competitors are left scratching their heads in bewilderment.â€
Blogger, Urkut and others are the blog hotties of the times and were snapped up by Google as well.
Mozilla has received more $60 millions in Google money in support of their Firefox browser and Thunderbird email software. Currently Firefox stand at around 15-20% of worldwide browser market share.
IBM has swapped Microsoft to Lunix at a nifty $1 Billion giving open source a much needed push at the time(1995).
Mac OS X is superior to Vista and Mac has regained a lot of its ground. Though Windows run platforms are cheaper then Macs, OS X has sunk in professional community and is not going anywhere.
Low end Desktops and Laptops are becoming substantially cheaper by running open source such a Ubuntu and Linux. Last version of Ubuntu looks quite appealing, all they need is some user trust, since people are very skeptical of anything that is not Windows(and now Mac)
Internet is run on Open Source. Apache, MySQL, OpenBSD and others. According to FishTrain, Flickr, Friendster, Wikipedia, YouTube are powered by MySQL database. A direct rival to SQLServer, it continues to look more appealing.
One thing is true, open source is sexier than pricey license fees and licensing is becoming the past.
Open office is a direct Microsoft rival, but it has long way to go.
Google Docs is not as popular as Google wished it to be and it has a long way on moving Microsoft.
Offline office and desktop are Microsoft’s biggest and strongest points. Toppling it there is going to be tough.
Android project. An open source project, also known as the G-Phone. It has bumped up Google stock to record levels, as it is a continuation of the assault, this time threatening mobile market. I will be quite happy to see a good rival, since windows powered cell phones are very laggy and unresponsive. Google got a good chance on winning a large user base. Google is also going to bid on 750HZ wireless spectrum in efforts of becoming wireless communication provider.
Google’s CEOEric Schmidt has a seat in Apple’s board – what do you think they discuss? An open statement of joint efforts by the giants to topple the monster. It is known that Google is one the best places to work and getting there is one of the hardest tasks as Google only hires overqualified people and overtalended blood.
In 2005 Marc Lucovsky and Kai-Fu Lee top Microsoft engineers choose Google over Microsoft.
It is not likely that Microsoft will downfall, but:
“I suspect Microsoft is going the way of IBM, left-for-dead, still profitable, but no longer the dominant and most-feared player in the game. Microsoft is not going away, but the dynasty is over.â€
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