Search Engine Optimization

Archive for - February, 2008

Vista is now cheaper

You will soon be able to get the Vista upscale version at 319$ instead of 399$, the upgrade version at 219$ instead of 259$ and the Home Premium version at 129$ instead of 159$.

Happy Shopping!

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Get Google AdWords for Free!

Internet Marketer Gets $87 Million in Google Pay-Per-Click Ads FREE! … And Makes Over $314 Million as a Result! … And Now He’s Going to Give You This Same Secret for Next to Nothing!

Is he for real? That guy sounds like he just filled his mouth with wool waiting to laugh his butt off. Lets see if he passes the sniff test.

Here’s what the ad looks like:

google ads free banner

Once we land, a long sales copy, detailing the juice of owning the e-book, greets us. There’s some stuff to learn from his copy, that’s for sure, but how real is it?

Here’s the Clickbank search. You can see I didn’t specify the actual keywords, as it currently ranks #1 in Clickbank’s “Marketing and ads” category, which with number of ClickBank users is probably hard to achieve.

click bank account for google ads free

It’s somewhat true

Free cheese is only free in a mousetrap.

Google free ads is not a a mousetrap, but it’s not free either. The basic idea is this:

  • Bid on expensive keywords
  • Sell Ad space on the site to cover costs and make profits

I haven’t bought the book myself but that’s what 2 authors below claim, whom I am going to trust this evening.

There’s no way to cheat Google. Ok, there probably is, but I don’t know it =).

PS

I’m talking a break from heavy posts and focusing more on other projects as some good stuff is coming down.

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Link Building Strategies – Tackle The First Page

google link building

“If content is king than link building is a queen” – quote from some guy on Digital Point Forums.

You’ve probably heard SEOs chant: “O hail Content”, “Content is king” and other forms of religious worship. Though too many say it too often, that worship is for a reason, because like it or not, Content is King.

But content alone won’t do SEO. What good is content if there’s no links to it? Before we give you the juice, here’s Google PageRank Formula from founders of Google, Larry page and Sergey Brin.

“We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.

Never liked math, but maybe you do? Formula is from the white paper The Anatomy of a Large-Scale Hypertextual Web Search Engine.

Here’s some resources that will help you with link building, some of which can be found with “link building strategies” on Google, while others fly below radar.

CopyBlogger Link Talk

It was hard moving copyblogger over at number one, but we have abide but our religion – Content is King. Copyblogger gives you a link building perspective with content as a starting point, followed by promotion in social media space, which drive natural links and direct traffic.

Wiep.net Link Value Factors

Opinions from SEO and link building superstars. Barry Schwartz, Aaron Wall, Eric Ward and others. Valuable insight, straight questions and good answers. This will give you insight into how to approach anchors, types, sites etc.

Link Building Techniques from SEO Book

The author of one of the few books on search engine optimization, Aaron Wall shares his tips and tactics on building links. It includes some original approach like: writing reviews on Amazon and… for you to find out =)

131 Link Building Strategies from Search Engine Watch

This one is a bit dated. The date is 2002, as some of techniques been devaluated by Google. Reciprocal links on massive scale don’t help much anymore. Number of directories are devaluated by Google, but there’s some good stuff to be soaked in.

Link Analysis

This one focuses not on link building, but analisys of pages from which to get links. It argues that Yahoo “linkdomain” command is worthless for Google as two search engines see links differently.

Google War on Paid Links

In November 2007 Google carried out open preemptive strike against SEOs who buy and sell links. Hundreds of sites lost their Page Rank. The war continues to this day as Google is developing more advanced weaponry to fight it, while SEOs are hiding deep in their trenches. Buying links may be necessary, but beware as Google is one the watch. In the article Danny Sullivan talks about paid links in a brief. If you’re interested, Google the cause as the topic has been flaming throughout blogosphere.

Eric Ward

Site dedicated to link building, by full time link building professional. Advice you can count on.

Good Luck With Your Link Building Strategies.

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Yahoo Goes Live with Yahoo Buzz

Yahoo launched new Digg-Like Service called Yahoo Buzz.

It is still a beta version and currently does not allow user generated submissions.

Danny Sullivan said it gets stories from 100 publications, some of which come from Yahoo! News.

TechCrunch also agrees on a 100 number, but goes further, saying that 2-3 stories from Buzz will go on Yahoo! homepage. Ready for a swarm?

Apart from social element, Yahoo also twiggled its search data into Yahoo Buzz. Here’s a line from Yahoo:

“Like many other social content websites (e.g. del.icio.us, Digg, Propeller, Reddit, and StumbleUpon), Yahoo! Buzz allows people to express a like (or dislike) for articles, videos, photos, and other content. Yahoo! Buzz is unique, however, because our rankings also take into account things like trends in search queries on Yahoo! Search, and the number of times that content is shared with friends over email.”

The question is? Will Yahoo let people submit content or keep it closed?

It it goes down the path of selecting publications and not allowing people to submit, it will lose against Digg, Deli.cio.us and others, where anyone can be a superstar.

It’s still in beta though, so we can’t say much.

Right now as a user of Yahoo! Buzz you can “buzz up” stories that you like and “buzz down” what you dislike to the grave.

Marketing on Social Media

Social media marketing is a great way of getting free links, if content is worthy of linking.

One problem that Digg faces are “Digg rings”, where 30+ people get together on MSN, Yahoo Messenger or AOL and instant message stories that will go to the first page. Good news is that anyone can join the gangs.

Another problem is that stories from commercial blogs get buried down, especially with a hint of SEO. So, at least from I’ve read, having mini “social media dedicated” sites is a way to go, while participating in digg gangs.

Mini sites can then pass the link juice(if enough is garnered) to the commercial platform.

Social media Sites:

Here’s a couple the most popular social media sites.

Digg (the king of all)

Deli.cio.us

Reddit

StumbleUpon

Sphinn(internet marketing)

There’s more. You can see a full list right here.

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Do SEOs want a NONIDEX Tag?

This is the issue discussed on on Search Engine Land and initiated by Matt Cutts.

“rel=nofollow” tag is used by SEOs and webmasters to block Google from following links. Matt Cutts wants to introduce the NOINDEX tag which will block an entire page from Google index.

Vote on Matt’s Blog.

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Search Engine Optimization and PPC Management

search  management Search engine optimization, sometimes called SEO, search engine placement, website optimization management and search engine marketing is a practice of managing website search placement in search engine results.

When people search, they think of top results as most relevant listings. Research showed that top companies (in search) are also considered industry leaders.

PPC also called Pay Per Click is a search marketing method. Search engines run advertisements along side general search called “Sponsored Results”. You as a marketer, pay money to be featured in “Sponsored Results”. Every time people click – you pay money.

Search Engine Optimization vs Pay Per Click

What are your priorities?

Pay Per Click

  • Requires everyday budget. Starts at $20 and goes up to $100.000+ depending on your keywords. Every click is $0.5 – $20+, again varying on the key phrase.
  • Can be featured on top instantly across Google, Yahoo and MSN.
  • Fastest way of featuring your company in a crowded field.
  • Very cheap if you are in a relatively non competitive field.
  • Low cost in comparison to TV adverts.

Cons

  • When your budget is drained, so is your listing.
  • Less people click on paid listings.

Search Engine Optimization

  • People trust natural search listings more. Research shows that 70% of people click on organic results instead of paid spots.
  • Can quickly gain first page placement(1.5 months) if competition is low.
  • Greater exposure.
  • People consider top results as industry leaders and most relevant websites.

Cons

  • Takes long time to achieve. 1 month for low competing fields, 5+ month for tight industries, some of which: financial, health, auto, technology.
  • Cost can get pricey.
  • Lots of would be “experts”.

SEO and PPC Mix

  • Capture top paid spots instantaneously.
  • Get targeted traffic from refined searches, organically
  • Be a leader in the industry.

Search engine optimization and PPC management are the only forms of search marketing. It is the most effective form of online marketing as search engines are used by 80%(rough figure) of all internet users. Considering this fact, we can run quick calculations.

There are 238,015,529 internet users in North America [according to internetworldstats.com]

80% of 238,015,529 is 190,412,423

Roughly 190 million users.

Let’s give you some more data. Here’s a table from Forrester Research. Please keep in mind that figure is from 2005.

search marketing in comparison to old media

Trend only grew further. Think about it.

When was the last time you paid attention to a TV ad? To radio commercial? Billboard?

You might have, but that did not prompt you to buy or made it a final decision.

Advertising is moving into a pull model, where customers decide for themselves, who to pick. They do not want to be shouted at or interrupted. This is why Google is worth $500.00 + per stock and cashes more that $1 billion per quarter.

SEO Expert – Search Engine Marketing Company.

To give you heads up, here’s our resume.
searchengineoptimizationcompany.ca

Number one in Canada. We work Hard to Make You Number on in Your Industry.

Contact Us

Explore Main Site

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Search Market Share

search engine market share graph This can be a good way of presenting data to marketers, CEOs and other high profile clients with deep pockets.

ComScore released a report for January 2008 indicating search market share in United States.

January 2008 Stats:

Google: 58.5% (7.7 billion searches)

Yahoo: 22.2% (2.5 billion searches)

Microsoft (MSN, Live): 9.8% (1.1 billion)

AOL(Google Powered): 4.9% (903 million)

Ask: 4.5%

Comparison to December 2007 Report

From the report we can see that Google gained 0.1% of search share, while Yahoo lost 0.7% in Comparison to December 2007 report. Microsoft kept it’s current market share at 9.8%, while AOL increased by 0.3% and Ask by 0.2%.

We can see that lost Yahoo share was divided between Google, AOL and Ask. Yahoo acting as a portal, mostly lost share to Google powered AOL, as opposed to Google directly. AOL and Yahoo offer very similar portal features apart from search, hence increase in AOL’s share is indicator to Google’s higher quality search technology, to some extent.

December 2007 Stats:

Google: 58.4 % (7.2 billion searches)

Yahoo: 22.9 % (2.4 billion searches)

Microsoft (MSN, Live): 9.8 % (963 million)

AOL(Google Powered): 4.6 % (784 million)

Ask: 4.3 %

Apart from increased search shares, number of searches in United States increased by 0.9 billion(900 million), from 9.6 billion in December 2007 to 10.5 billion searches in January 2008.

It was estimated that one present of search market is valued at around $1 with proper monetization in place.

Estimate of Physical Search Users in the US and Searches Per User

According to internetworldstats.com there are:

215,088,545 internet users in United States.

From this number we can calculate approximate number of search engine users in US and their margins to search engines. Of course it is essential to consider that majority does not search everyday and that some internet users do not use search engines at all. Those are calculations assuming that each American internet user uses search engines, which is not too far from the truth.

215,088,545 = 100% (the actual number is 99.9%, where 0.01% represents other search engines, but since this is an estimate, we included the 0.01% in calculations)

From January 2008 Stats by ComScore:

Google 58.5% = 125,826,798 users.

  • With 7.7 billion searches this represents:61.1 search per Google user per month,or 2 searches per day.

AOL(Google Powered): 4.9% = 10.539.338

  • With 903 million searches this represents:85.6 search per AOL user per month oror 2.8 search per day

It also correct to combine Google with AOL search share in favor of Google, to estimate total Google usage, because AOL share would look different if it was powered by Microsoft or Yahoo.

Google + AOL : 63.4% = 136,366,137

  • With 8.603 billion searches this represents:63 search per Google Search user per month or 2.1 search per day

Yahoo: 22.2% = 47,749,656 users

  • With 2.5 billion searches this represents:52.3 search per Yahoo! user per month or 1.7 searches per day

Microsoft (MSN, Live): 9.8% = 21,078,677

  • With 1.1 billion searches this represents:52.1 search per Microsoft user per month or 1.7 searches per day

From calculations we can see that on average people search two times per day. Of cource not everyone searches everyday. Assuming that an average search engine user uses search engines twice per month we can calculate:

Google + AOL: 61.1

Yahoo: 52.3

Microsoft: 52.1

55.1 per month or 27 searches, twice per month.

Search is Strong – Spin That Baby

You can also include stuff like general keyword research for the clients, to show number of searches in the industry, user spread, etc. It’s a matter of imagination, as marketers and big exec boys love stats and nice spreadsheets, as plenty of good numbers can turn them on.

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R.I.P. HD DVD

You should go shopping this weekend because I read in the news that some retailers have started to lower their prices on HD DVD players. As you know, it has been announced this week that Toshiba lost the battle against the Blu Ray technology.

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Who is a Failure?

If you search on Google for:

Who is a Failure? – guess who comes up :) ?

More in here =))))

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Can a Web Copy Sell 100-Ton Drills?

This is the issue discussed on Grok blog.

The problem:

Client hired SEO experts and online marketing pros, but is hard headed when it comes to advice.

Selling 100 ton drills for construction companies

Client claims there isn’t much to say about them. Currently the site only features pictures without any type of descriptions and specifications. When asked to provide information about them client says:

”There’s not much to say”, claiming that pictures are more important and that companies already know what they want.

The Solution

First off there is always something say. We can start with specifications.

Lets assume they’re made up of some kind special steel + led(making it up) that can withstand heavy usage, does not corrode, does not break and have a life span of 5-10 years – common to other drills.

Why not put it there, together with of the primary keywords? Pull it to tech specs and do a general overview below pictures.

For example(made up, have no clue what I said, but you get the point):

“This HSX456 Drill is made of grade 45 steel mixed with anti corrosive grey type lead in order to sustain the most severe weather conditions such as heavy rain, prolonged exposure to water, snow and other natural conditions that cause wear of regular dills. It is also designed with prolonged heavy usage in mind and is 100% resistant to type A,B and C drilling fluids, that may cause degradation of other drills with time.”

———–

‘This prototype HTX560 drill, though smaller in diameter is made to create openings in land with heavy presence of charcoal, limestone and other hard to dig trough materials that regular drills cannot withstand. The openings come out with minimized degradation of the natural land composite, making it easier to poor concrete or other materials into it”

Indent technicalities into a special pane/page viola – a nice indexable description that speaks to construction people and is indexable by search engines.

Of course I made it up on the fly, but as long as the lady provides technicalities and other details it can be spun for both visitors and search engine spiders.

Poor guy! His into some tough arguments to fish out information, but as long as its there it can be done.

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SEO Content Writing – Search Engine Optimization Copy Writing

SEO Content Writing – Search Engine Optimization Copy Writing

So you’re making a site? Read On.

seo writingHere some outlines of SEO content writing and landing page persuasion elements.

Google loves new, fresh and relevant content. SEO content copy writing is the thing that keeps Google happy and gives free links if it’s worth linking.

Before Starting a Site:

There are a couple of methods to approach this. A number of people will tell you “launch and add SEO writing gradually” while others will advice not to launch unless you have at least 100 pages complete. This one is entirely up to you, but the frame must be in place with general key phrases:

Aim for Old Domain Name.

This is again to your preference. Having old domain with primary keywords can be very helpful in terms of SEO, but beware, it must be something easy to remember. For example: “torontoflights.com” – easy to brand and remember + it has one of the keywords.

While: “cheap-air-flights-toronto.com” is a bit too long and people will have trouble typing that in their browser.

Develop Main SEO Content

This one is pretty obvious – who needs a site that’s empty? Depending on its size, develop main SEO writing for navigation. Having good content and a lot of it will help you down road, as the site starts hitting some rankings.

The Most Wanted Response

This is the key element. What is the purpose of your site? To sell software/goods? To get people to sign up? To fill out a form?

The whole existence depends on this, everything(at least the mainframe) must be devoted to one purpose – getting people to do what it is you want them to do.

This includes navigation, your landers, follow through pages and back up responses. All must be geared towards getting people do what it is you want them to do.

For example: If you create a number of articles for relevancy and uniqueness element, make sure that on the bottom you place link to the page that is designed to persuade/get people to deliver your Most Wanted Response(MWR). This may be a home page, PPC page or other specially designed content page. From each and every content page, link on the bottom to related and to the page of your MWR or page designed to persuade to deliver that MWR.

The Writing Style

On the net writing is like talking. People do not want academic papers, they want a conversation. Imagine your reader across the table and write as you’re speaking to him. Maybe as provocative question, but at all costs avoid corporate gibberish.

The Persuasion Pages

Those SEO content pages are the gold of the site. There are editorial articles, designed to people get what you want from them. This is where you link from other articles, to ensure that the site has the highest CR. There are a number of portals dedicated to teaching how to persuade, inform and extract emotion from readers.

Two of the good places I recommend:

CopyBlogger

GrokDotCom

Look over at their archives, they have very valuable info buried in there.

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SEO Content Creation

The other day I was skimming through digital point forums and stumbled on a very interesting and funny concept – article auto creation.

Cut to the point. There was a software(can’t find it now) that claimed it could rewrite any article copyscape proof. it sold for $10 a piece and got rave reviews as it seemed to work.

Down the line there was a post that mentioned it’s workings, which seem very easy.

Take any text put into Google Translator and translate into > French > Spanish > (whatever you prefer) > back to English. The end result is the article that passes copyscape and reads pretty well. Plug in main keywords and some general editing – got yourself relevancy and fresh content.

The first time I saw the software I was laughing for quite a bit and would definitely never do that myself, but a number of SEOs seemed to fall in love with it. From my point of view it’s pretty much perversion of writing, but a number of people are after relevancy and freshness, leaving the most important part behind – user experience.

Disclaimer:

SEO Expert would never use such software or “black” methods, as it’s only to share interesting findings with the world.

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Internet and SEO Videos

Internet and SEO Videos

Another Bubble

How Much Money is there on the net and SEO?

Save The Internet

US monopolies are attacking the first amendment and want to sensor free speech to the likes of TV and Radio. Save the internet and SEO if you’re in the states! Sign the petition.

SEO Rap Song

Artists are everywhere. A rap fan found a niche to sing about SEO and SEM – rap style!

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Cirque du Soleil is recruiting

Within two years, the number of artists working for the Cirque du Soleil will go from 900 to 1 600. To answer this demand, the Cirque has recently launched a new website translated into seven languages to recruit new employees.

With 8 different shows coming up until 2010, the Cirque du Soleil needs to quickly find talented artists. More than 3000 online applications have already been received and some lucky artists have been invited to casting calls.

For more information on how to apply for a job, please visit: Cirque du Soleil

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Best Marketing Blogs – SEO and Internet Marketing.

Here a list of killer SEO and online marketing blogs that nail bookmarks into your browser.

You’ve got to learn, always. Can never stop, this is a fact of achieving your goals. So lets roll the red carpet:

Best Search Engine Optimization Blogs:

SEO Tips

SEO best blogas

SEO Book

Aaron wall breaks the tide every day. Useful tips, analysis and tricks that you can apply every day to your SEO. If you have patience go through the archives do it. Wonderful blog.

SEO Moz

Rand Frisking goes deep into SEO tips with 2-4 pages worth of new material daily. Time to time you hear outlook on the industry, but SEO Moz earned its brand from giving quality tips on SEO. There’s also the option to subscribe, but I haven’t tried it.

Weip.net

You can’t SEO without link building. Weip.net is link building exclusive blog – tips, tricks and advice from industry professionals. Do not miss Link Value Factors, interviews from SEO leaders and their opinions on links.

Eric Ward

Link builder from 1994 – now that’s the advice you can’t miss. One of the best link building blogs.

Search Engine Guide

Search engine guide features a load of good writers and industry insiders giving tips, opinions and advice on blogging, SEO, Social Media and copywriting.

SEO Forums

Though forums do not fall into best blog category – it is the place where gurus share their insights and knowledge with the rest of the world. Participation, reading, discussions, questions and disputes is one of the best ways to garner more knowledge about SEO.

WebMaster World
Digital Point Forums
Search Engine Watch Forums

SEO News

Search Engine Land

We gots to stay informed aren’t we? Whatever the news: search engines, social media, algorithms and related – Danny Sullivan, Barry Shwartz and Greg Sterling let us know, with real reporting(FOX News go fish) and real editorial opinion.

Search Engine Watch and Clickz Network

One of the oldest and most respected in search engine and internet marketing. Search Engine Watch was started by Danny Sullivan(the SEO superstar, like Britney in pop, but this one deserved it). Latest News, search engine optimization and some good editorial opinion. Writers are from SEO agencies and from experts heavily involved in internet marketing.

Clickz is more of a general site, giving overall industry outlook, not limited to SEO. In goes into depths on internet leaders, marketing tips(email, social) and editorials.

Search Engine Roundtable

Barry Schwartz done the undoable – got listed in Google News while being a one man operation. Though “About us” lists a number of writers and editors, 95% of content is by Barry himself.

If you’re geeky about SEO you cant miss SE Roundtable. Every whisper – Barry reports on. This includes: forums, general news, algorithm updates, rumors, announcements and anything that falls into category of being couple of hours old.

Those 3 will keep you well informed about SEO, but if you need more, here’s some general sites that do a nice occasional read:

TechCrunch – Social Media, Internet, Technology
TechMeme – News harvester of various sources on: Social Media, Internet, Technology

Internet Marketing Blogs

best marketing blogs

GrokDotCom

The best blog when it comes to “What in the hell you do with all that traffic from SEO and PPC?” Once you get that traffic, how do you make the most of it? How does a sloppy 0.5% CR turns into proud 5% and more? Grok dot com pulls up the curtain. Search in archives.

Web Marketing Today

We offer the Web’s largest source of key information about doing business on the Net — with over 2,500 pages and annotated links to more than 17,000 resources on e-commerce and Web marketing.” - that says it all. Can’t miss it.

Sphinn

Social media web marketing site. A quick glimpse at hot stories will keep you busy skimming through interesting topics by both professionals, amateurs and intermediate SEOs, link builders, writers and marketers. It works similar to Digg – you can vote and bury stories to the grave.

Logic+Emotion

Ranked #3 in Technocrati, you can dig through juicy archives and find plenty of useful information on internet marketing

Internet Copywriting Blogs

Writing on the internet is different. Those 4 great blogs let you know how its done.

best copy writing blogs

CopyBlogger

30.000+ subscriptions, one of the blogs on the web. Details about writing for blogs, sales copies and general tips on copywriting. Copy blogger also engages the audience with occasional challenges that require participation. Great place to get info on web writing.

Write to Done

Launched just recently – one of my favorite blogs. Straight to the point, with no BS talk. Great advice and tips.

Vigorous Writing

What makes it unique is unlike most copywriting blogs – he doesn’t stop on blogging about blogging, but takes a larger perspective. The big picture so to say, something that few attempt and something I appreciate this guy for.

ProBlogger

Biggest blog on blogging. Ranked as #1, it is THE place to learn about blogging.

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Search Engine Placement Services – SEO Positioning and Placement

Dramatically Raise Website Traffic with Expert Search Engine Placement Services

What will you do with double or triple the targeted traffic that wants to buy your offers?

“SEO Expert optimized the Better Business Bureau web site in Quebec and since then 80% of all the business listings are on the first page of the search engines. Thank you.

Serge M., Better Business Bereau

www.bbb-bec.com”

What is the most important thing about your website? What do webmasters do not want to mention?

Increasing your search engine placement and search engine traffic is the most efficient way of selling products/services online.

Lets pull back the curtain. PR firms and newspapers would want you believe SEO is spam method that does not reap any results.

What Traditional Media is Afraid of

Each and every day millions of people search Google for reviews, price comparisons, products, services, vacations, restaurants, vendors, retailers, contractors, suppliers, businesses and on it goes…

People take the initiative to search and have the intention to buy, order or pick up the phone – once they find what they need.

Those who show up on the first page are the ones selling products, getting orders and phone calls. They let people who take their own initiative and have their own intention have what they need.

People Want to Find Your Business, Because They are Ready to Buy.

People love and trust Google because it is the most relevant search engine in the world. That trust passes directly to the businesses showing up on the first page.

Search Engine Placement and SEO Services is the art and alchemy of publishing content, building links and rewriting structure that make your business rank high on search engine results in your specific industry.

And old media is scared of it, because internet is taking over. According to Forrester newspapers are loosing revenues, TV is loosing viewers and radio is only listened in cars by irritated drivers stuck in long traffic clogs.

The old media wants to charge hefty fees for shooting your message to the people who simply do not want to hear another commercial and have developed filters against them. Do you want to see another ad trying to lure you in for the stuff you do not need?

People hate to be sold.

This is why Search Engine Placement and SEO Services are so effective. SEO does advertise or tries to convince people. It simply helps people find what they already want and need, without selling.

Here are the few benefits of search engine placement services.

  • SEO placement is not expensive in comparison to traditional media
  • Internet is completely measurable medium where you can track each click, each visit and every new customer, having complete outlook of the performance of the campaign
  • You know your product better than any PR agency. You let visitors find out exactly what they need to know to choose you over your competitors.
  • Search engine placement can double, triple and quadruple natural, targeted traffic to your website, turning out in bigger revenues.

 

Contact us now to increase traffic to your website and to raise profits

 

Here is how to win the the game against competition

Lets face it. Even if your business is quite big, throwing money on advertising that cannot be measured and that does not guarantee return on investment isn’t very comfortable for budget, credit and reserves. Search engine placement is one of the few advertising practices that appeals to people and is affordable by both small and big businesses.

Search engine optimization placement consists of 4 essential Elements:

Keyword Research

How do customers look for your business? What do they have in mind when searching in your industry? The distinction between keywords and keyword phrases. The key element that will determine the success of your campaign.

Search-friendly Coding and Search Friendly Structure.

Correct navigation can make it or break is search engine results. The structure and elements such as site maps, internal linking structures must be present to perform best job of SEO placement. Standard compliant language and clean coding clear the way for search engine spiders(the software that scan the web and then places site in search results)

Search Engine Copywriting

What good is a website when it doesn’t have correct information that people search and that search engines value? The two readers are distinct. Human readers want everything factual, structured and readable, while search engines want to see keywords, relevancy and no spam. Search engine copywriting is the breed of writing the knocks down the challenge.

Strategic Link Building

A site with no links is like a politician with no votes(literally). No one will know about him or ever notice. On the web, links are like votes, the more links your site has the more votes you have in the eyes of search engines. Link building moves a website to the top, giving search engine visibility and providing extra traffic.

Service and Continuity

So its on the first page. Your site is making you money, your business is growing with new customers. What is search engines change their algorithms? What if the position that was bringing profits goes away over night, leaving you with no phone calls and no orders? It’s important to the campaign success to quickly adjust to any changes, so your business does not experience losses.

Search Engine Placement Services that land you to growth

Hello there, this is SEO Expert team, professional Search Engine Placement consultants. We have been in business for 7 years, are a part of Better Business Bureau(BBB) and have optimized BBB Canada website to appear high on search engines. We also run a successful yellow pages business – theusyellowpages.com and a limousine business in Montreal – montreallimo.ca (try to Google “montreal limo” or “montreal limousine”)

We are leader in Canada:

www.searchengineoptimizationcompany.ca

“Our company dealt with many seo companies in the past, some who are even trading on the USA stock market, with our experience in the last five years, none of them comes even close to SEO Expert in results, and in service, its a pleasure dealing with them, highly recommended.

H. Edel

noblepack.com”

Frequently Asked Questions

1. Who is search engine optimization for?

Search engine placement Services are for:

  • Small business looking rocket launch their sales. Outpace their competition and deploy the best kept secret from rivals.
  • Medium sized businesses looking to expand their operations. Search engine placement gets untapped targeted visitors, making search engine a perfect market to capture.
  • Large businesses with the goal of capturing as much market as possible, growing share value and dominating online spectrum.

Also:

  • Marketers looking to adjust to the new direction of advertising.
  • Members of the board looking to bump up their share values.
  • Individual website owners with a need to tap into new revenue streams.
  • Start up companies wanting the most effective jump start available.
  • Marketing agencies looking to outsource search engine placements services or SEO to an ethical, experienced and effective SEO company
  • And most frequently, anyone looking to stay on the curve of new century marketing and increase their profits.

2. How much are Search Engine Placements Services?

Search engine services start at just $3000. For the price of a quarter of a quarter of a TV ad you get the most effective advertising service, providing your business with targeted, free stream of prospects. For a week worth of newspaper listing you get first page search engine placement that exceed effectiveness and investment returns by a mile.

3. There are other companies, why you?

SEO expert is a number one Search Engine Placements Service Company in Canada. Just Google: “SEO” or “Search Engine Marketing Company”. We optimized Better Business Bureau, are a Better Business Bureau members and have couched CEO of BBB on internet marketing and search engine placement.

We successfully run other businesses, which are yellow pages and a biggest limousine company in Montreal, which shows first hand, when it comes down to business – we know what to do.

Competence, Service and Effectiveness – less headaches for you and more profits for your business.

theusyellowpages.com and montreallimo.ca

Do you want your company to capture new markets, increase revenues and simply afford more yourself?

“When i started I had 2 Vehicles. Thanks TO SEO Experts and their great service team I have 1st place listings on most major search engines and my phone rings off the hook. Right now i am up to 13 Vehicles all thanks to Mike and his team.

www.denvercoloradolimousine.com

What will you do with all that extra flow of customers from successful optimization with SEO Expert?

Contact us now to get a free analysis of your website and capture new customers!

514-397-9512

Contact Us Now

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Yahoo said No to Merger – In talks with Time Warner.

Yahoo! Rejected Microsoft’s offer according to British Telegraph.co.uk 

” The board of Yahoo! met over the weekend and decided to reject the $31 a share offer but analysts suggested it is likely to accept a higher offer. According to influential technology analyst Henry Blodget: “Yahoo! has now indicated that it won’t refuse to sell the company – thus forcing Microsoft to decide whether to pursue a hostile takeover.”

 According to Time Online Yahoo is in the talks with AOL(Time Warner), also considering to team Up with Google. 

“It is also understood that one option being explored is to restart merger talks with AOL, the online business owned by Time Warner. Tie-ups with groups such as Google or Disney are also being considered. Although Yahoo! and AOL previously failed to join forces because of differences over price, it is hoped that the urgency created by an unwelcome approach from Microsoft and an impending economic downturn will spur the two into new talks. Google, which offered support to Yahoo! when the Microsoft approach was made public, also has a 5 per cent stake in AOL. “

 This is either a strategy to bump up the offer from Microsoft or a desperate attempt to avoid the merger. 

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Facebook Goes Spanish

Facebook is now offered in Spanish. For those who would like to change language, just go to your account page, click on the language button and set it to Spanish.

A Facebook representative, Matt Cohler, announced that French and German languages will be available next April.

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Yahoo days are numbered. Prepare for Microhoo.

A very good article by Tech Crunch on the proposed Yahoo Microsoft deal.

There are only two options left. Accept the offer in principal, and try to increase the price with no negotiating leverage at all, or do a deal with Google to outsource search advertising and, likely, search itself.


The board, we’ve heard, is basically being told by outside advisors to take the Microsoft deal. But we’ve also heard that a contingent of senior executives at Yahoo, who are willing to do literally anything to thwart a Microsoft takeover, are pushing for the Google deal and will present their case at the meeting.


Based on our discussions with insiders and analysts this week, it’s fairly clear that the Google deal would, to say the least, not be a good choice for Yahoo in the long run. But Citigroup’s Mark Mahaney gives it a 25% chance of happening anyway, based largely on an emotional response from Yahoo to remain independent at all costs.

The situation look catastrophic for Yahoo. They either face a total takeover by Microsoft or partner up with Google, which will kill them in the long run anyway.

You Read Full Article Here.

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SEO Advertising – Intensify Profits, Expand – Advertise SEO

What Makes Your Website Sell, Get Unlimited Traffic, Outpace Competition and Grow Your Business?

Quick Questions that can make changes to the money you earn online:

  • Do you want to get presold customers looking for your products/services in hundreds per day?
  • Do you want to increase the amount of money earned with your website, 24/7 with no sales people and no salaries to pay?
  • Do you want to dominate your industry online getting new leads every day?
  • Do you want to surpass your competition and get extra funds to help you dominate your niche?
  • Do you want to conquer top Google positions and stay there while your competition is struggling with old, expensive media?

If you answered YES to at least one question – good news are:

You can achieve all of it, with accountable, measurable SEO advertising strategies, which steadily grow your money supply, expand your business and markets.

Whether you are a small business owner, a webmaster or a CEO of a multinational corporation, SEO advertising will change the way you do advertising, measure the effectiveness of your campaigns and money in your bank account.

In  the next 5 minutes as your read every word of this article, you will find out how to surpass your competition, get new, presold customers, increase and diversify revenue flow and raise website traffic levels by  40%, 60%, 80%, 150% and more. You will find out the buying habits of online shoppers, research habits, real customer mindset and how to use it to your gain.

With SEO advertising you will also:

  • Learn why SEO advertising is completely different from traditional advertising. Why 99% of websites do not generate any money and how lack of search engine optimization advertising is costing them customers, sales and competitive edge.
  • Learn why SEO advertising is essential to survival and online success that the big boy with unlimited credit cards cannot match.
  • Discover how search engine optimization can pave a way to new opportunities, to unpredicted growth and untapped revenue streams of cash ready customers.

SEO Advertising is on the money

If your business had nothing but a top Google position you would earn exceedingly more profits than with any other type of advertising.

One fact that remains to your advantage is the reality that advertisers do not recognize full power of search engine optimization. Many have old mind frames or simply choose to ignore the reality – old fashioned media is losing its ground every month. They are familiar with general principles of search advertising such as Pay Per Click, but they largely underestimate SEO advertising.

Some of the biggest corporations are not proficient in the new era of advertising. Simply because offline(traditional media TV, radio, Newspapers) have worked for 50 years does not mean it will continue to do so in the 21 century. Where do people go to research products? Compare prices? Plan Vacations? Look for local repair shop? …

There are thousands of talented marketers who can create ads for TV, newspapers and radio, but only a tiny number of people who understand the new wave advertising and know how swim there like fish in water.

SEO Advertising.

How many commercial messages do people get per day? On TV, Radio, Magazines, Billboards, Subway, Buses on the Street and even in the restroom! Forrester estimates that an average person is bombarded with 3000+ commercial messages per day!

People simply do not care anymore. They have naturally developed filters that leave out 95% of adverts. I get very annoyed myself. I do not want to hear another pitch telling me to swipe my credit card.

How much money does a newspaper, billboard, TV and radio advertising costs? Where are the guarantees of return? There are none.

SEO advertising flipped the coins in that context. Here’s why:

You’ve probably heard of websites that are 24/7 selling machines (heck, I’ve mentioned it earlier), but the fact is that 95% of website die of traffic starvation without making any profits!

WHY?

Because most webmasters, business owners and CEOs overlook SEO advertising and the importance of creating websites visible to search engine spiders(software that scans the web).  They have not understood the mindset both of their customers and search engines. What works offline does not work online.

Offline – Location, Location, Location.

Online – Information, Relevancy, Links.

               Information, Relevancy, Links.

Marketers do not understand that internet has its own culture, with its own mind frame and psychology.  They do not want to face the reality – people do not want to be sold.

Search engine optimization – the most important piece of your website

When a new shiny BMW rolls out from factory, it is optimized to satisfy the desires of its owners. The feel of speed blazing through the highway over the speed limit, the feel of class with its precise exterior lines and the vibe of luxury inside expensive interior design. It is created for one purpose – to make money for BMW and to do that it needs to satisfy its buyers. BMWs go through a series of steps, from blueprint, to manufacturing lines and marketing that satisfy that goal.

Websites must go through a sequence of steps as well. It’s existence is pointless if it does not sell. Its structure, content, navigation, files and paths must be optimized to make money. To get the revenues a website needs it must be seen on Google and other search engines. When people search for “buy flowers” your site must show up on top of Google to sell people their flowers and to make profits for you.

The problem is that most website designers concern themselves with fancy looks and layouts. They create it from the blueprint, not to be visible on search engines, but to simply satisfy the client. Your website must be seen on search engines for it to sell. It must create revenues 365 days a years. If it does not, you are missing on the most money rich opportunity available to a business person.

In offline advertising marketers simply push their message to the face of their prospects and cross fingers they’ll hit the right ones. Webmasters simply design their websites for the preference of their clients, leaving them to die a slow traffic starvation death.

SEO advertising has a completely different approach.

Imagine a 100 people waiving flags, saying: We want to buy your products, where are you?

All you need to do is to show up and they will buy.

Search Engine Optimization – Carve Your Future with Alchemy of SEO Advertising

Marketing principles used offline are obsolete online. There is no need to shout for anyone. All you need to do is show at the right time, when people made a conscious decision to buy.

For Example:

People who want to buy wedding rings will Google:  “buy diamond ring” or “buy wedding ring”. At this point they are ready to spend dollars, to make you profits, to buy from you.  All needed is to show up on the first page and offer them their golden rings.

Internet is not an advertising medium it is a vast shopping empire. There is absolutely no need to advertise. People will not listen and click away if you do.

Website must look natural, giving customers exactly what they want and when they want it. In turn people grow your business and make you money. It is easy as 1+1=2 , and effective as a trained killing machine. Only this one kills your competitors.

SEO Expert and the science of turning your website into traffic bearing selling machine

My name is Ivan from Search Engine Optimization Inc.(or SEO Expert). We’ve had over 7 years of search engine optimization advertising expertise. Our founder Michael Wilson worked as an internet cop tracking down scammers jointly with internet division of Better Business Bureau(BBB).

Founded as a Yellow Pages company (usyellowpages.com) he had the good fortune of learning search engine optimization advertising.

But does this all mean to you? What do you care for BBB and 7 years of SEO expertise?

Consider this. We are number one in Canada and no one beats us. Check it for yourself right now.

www.searchengineoptimizationcompany.ca

We have witnessed the power of SEO advertising first hand. When starting in the field, we optimized a lot of limousine service providers across Canada and United States. A number of limo service owners placed our contact information as a good faith and thank you on their sites.

Guess what?

We started getting calls from people wanting to rent a limo! The calls became so unbearable we had to buy a couple of limos and open our own company! Check it right here, we’re not kidding. www.montreallimousine.ca

This happened simply because of first page visibility on Google, nothing more. It shows the true potential of the SEO on your business. The growth, expansion and simply more money for things to afford, that you’ve always wanted. The vacations, cars and bigger houses. This is what the end result comes to and we’re happy to serve the dish.

This is just one of the few examples showing power of SEO advertising. There are more websites and clients who have found their way to riches – through good faith search engine optimization advertising.

EACH and EVERY one of the sites we optimized is on the first page. Don’t believe us? Give us a call, we’ll share. 514-397-9512

“True genius is the ability to reduce the complex into its simplest form.”

  • Presold prospects search to buy products or services you sell, for example “repair car Toronto” or “buy electronics Quebec”.
  • We optimize your website to show up on the first page, so you sell exactly what they want and increase your money profits.

It does not matter if you’re a corporation, small business owner or a one man operation. SEO advertising can jumpstart any website, attract floods of ready to buy traffic, outperform competitors and generate traceable online sales.

Contact SEO Expert now to optimize your website and get the profits you want, expand your business and leave competitors in the dust

We wish you luck and will pick you up with class with one of our Lincoln Navigator limos! Come by!

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