Search Engine Optimization

This is the issue discussed on Grok blog.

The problem:

Client hired SEO experts and online marketing pros, but is hard headed when it comes to advice.

Selling 100 ton drills for construction companies

Client claims there isn’t much to say about them. Currently the site only features pictures without any type of descriptions and specifications. When asked to provide information about them client says:

”There’s not much to say”, claiming that pictures are more important and that companies already know what they want.

The Solution

First off there is always something say. We can start with specifications.

Lets assume they’re made up of some kind special steel + led(making it up) that can withstand heavy usage, does not corrode, does not break and have a life span of 5-10 years – common to other drills.

Why not put it there, together with of the primary keywords? Pull it to tech specs and do a general overview below pictures.

For example(made up, have no clue what I said, but you get the point):

“This HSX456 Drill is made of grade 45 steel mixed with anti corrosive grey type lead in order to sustain the most severe weather conditions such as heavy rain, prolonged exposure to water, snow and other natural conditions that cause wear of regular dills. It is also designed with prolonged heavy usage in mind and is 100% resistant to type A,B and C drilling fluids, that may cause degradation of other drills with time.”

———–

‘This prototype HTX560 drill, though smaller in diameter is made to create openings in land with heavy presence of charcoal, limestone and other hard to dig trough materials that regular drills cannot withstand. The openings come out with minimized degradation of the natural land composite, making it easier to poor concrete or other materials into it”

Indent technicalities into a special pane/page viola – a nice indexable description that speaks to construction people and is indexable by search engines.

Of course I made it up on the fly, but as long as the lady provides technicalities and other details it can be spun for both visitors and search engine spiders.

Poor guy! His into some tough arguments to fish out information, but as long as its there it can be done.