Search Engine Optimization

Search engine optimization, sometimes called SEO, search engine placement, website optimization management and search engine marketing is a practice of managing website search placement in search engine results.

When people search, they think of top results as most relevant listings. Research showed that top companies (in search) are also considered industry leaders.

PPC also called Pay Per Click is a search marketing method. Search engines run advertisements along side general search called “Sponsored Results”. You as a marketer, pay money to be featured in “Sponsored Results”. Every time people click – you pay money.

Search Engine Optimization vs Pay Per Click

What are your priorities?

Pay Per Click

• Requires everyday budget. Starts at $20 and goes up to $100.000+ depending on your keywords. Every click is $0.5 – $20+, again varying on the key phrase.
• Can be featured on top instantly across Google, Yahoo and MSN.
• Fastest way of featuring your company in a crowded field.
• Very cheap if you are in a relatively non competitive field.
• Low cost in comparison to TV adverts.

Cons

• When your budget is drained, so is your listing.
• Less people click on paid listings.

Search Engine Optimization

• People trust natural search listings more. Research shows that 70% of people click on organic results instead of paid spots.
• Can quickly gain first page placement(1.5 months) if competition is low.
• Greater exposure.
• People consider top results as industry leaders and most relevant websites.

Cons

• Takes long time to achieve. 1 month for low competing fields, 5+ month for tight industries, some of which: financial, health, auto, technology.
• Cost can get pricey.
• Lots of would be “experts”.

SEO and PPC Mix

• Capture top paid spots instantaneously.
• Get targeted traffic from refined searches, organically
• Be a leader in the industry.

Search engine optimization and PPC management are the only forms of search marketing. It is the most effective form of online marketing as search engines are used by 80%(rough figure) of all internet users. Considering this fact, we can run quick calculations.

There are 238,015,529 internet users in North America [according to internetworldstats.com]

80% of 238,015,529 is 190,412,423

Roughly 190 million users.

Let’s give you some more data. Here’s a table from Forrester Research. Please keep in mind that figure is from 2005.

Trend only grew further. Think about it.

When was the last time you paid attention to a TV ad? To radio commercial? Billboard?

You might have, but that did not prompt you to buy or made it a final decision.

Advertising is moving into a pull model, where customers decide for themselves, who to pick. They do not want to be shouted at or interrupted. This is why Google is worth $500.00 + per stock and cashes more that $1 billion per quarter.

SEO Expert – Search Engine Marketing Company.

To give you heads up, here’s our resume.
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• #2 & #3 on Google.ca for SEO Company out of 3,280,000 results

Number one in Canada. We work Hard to Make You Number on in Your Industry.

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