Yahoo Goes Live with Yahoo Buzz
Yahoo launched new Digg-Like Service called Yahoo Buzz.
It is still a beta version and currently does not allow user generated submissions.
Danny Sullivan said it gets stories from 100 publications, some of which come from Yahoo! News.
TechCrunch also agrees on a 100 number, but goes further, saying that 2-3 stories from Buzz will go on Yahoo! homepage. Ready for a swarm?
Apart from social element, Yahoo also twiggled its search data into Yahoo Buzz. Here’s a line from Yahoo:
“Like many other social content websites (e.g. del.icio.us, Digg, Propeller, Reddit, and StumbleUpon), Yahoo! Buzz allows people to express a like (or dislike) for articles, videos, photos, and other content. Yahoo! Buzz is unique, however, because our rankings also take into account things like trends in search queries on Yahoo! Search, and the number of times that content is shared with friends over email.”
The question is? Will Yahoo let people submit content or keep it closed?
It it goes down the path of selecting publications and not allowing people to submit, it will lose against Digg, Deli.cio.us and others, where anyone can be a superstar.
It’s still in beta though, so we can’t say much.
Right now as a user of Yahoo! Buzz you can “buzz up” stories that you like and “buzz down” what you dislike to the grave.
Marketing on Social Media
Social media marketing is a great way of getting free links, if content is worthy of linking.
One problem that Digg faces are “Digg rings”, where 30+ people get together on MSN, Yahoo Messenger or AOL and instant message stories that will go to the first page. Good news is that anyone can join the gangs.
Another problem is that stories from commercial blogs get buried down, especially with a hint of SEO. So, at least from I’ve read, having mini “social media dedicated” sites is a way to go, while participating in digg gangs.
Mini sites can then pass the link juice(if enough is garnered) to the commercial platform.
Social media Sites:
Here’s a couple the most popular social media sites.
Digg (the king of all)
Sphinn(internet marketing)
There’s more. You can see a full list right here.
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