Link Building Strategies – Tackle The First Page
“If content is king than link building is a queen†– quote from some guy on Digital Point Forums.
You’ve probably heard SEOs chant: “O hail Contentâ€, “Content is king†and other forms of religious worship. Though too many say it too often, that worship is for a reason, because like it or not, Content is King.
But content alone won’t do SEO. What good is content if there’s no links to it? Before we give you the juice, here’s Google PageRank Formula from founders of Google, Larry page and Sergey Brin.
“We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.”
Never liked math, but maybe you do? Formula is from the white paper The Anatomy of a Large-Scale Hypertextual Web Search Engine.
Here’s some resources that will help you with link building, some of which can be found with “link building strategies” on Google, while others fly below radar.
It was hard moving copyblogger over at number one, but we have abide but our religion – Content is King. Copyblogger gives you a link building perspective with content as a starting point, followed by promotion in social media space, which drive natural links and direct traffic.
Opinions from SEO and link building superstars. Barry Schwartz, Aaron Wall, Eric Ward and others. Valuable insight, straight questions and good answers. This will give you insight into how to approach anchors, types, sites etc.
Link Building Techniques from SEO Book
The author of one of the few books on search engine optimization, Aaron Wall shares his tips and tactics on building links. It includes some original approach like: writing reviews on Amazon and… for you to find out =)
131 Link Building Strategies from Search Engine Watch
This one is a bit dated. The date is 2002, as some of techniques been devaluated by Google. Reciprocal links on massive scale don’t help much anymore. Number of directories are devaluated by Google, but there’s some good stuff to be soaked in.
This one focuses not on link building, but analisys of pages from which to get links. It argues that Yahoo “linkdomain” command is worthless for Google as two search engines see links differently.
In November 2007 Google carried out open preemptive strike against SEOs who buy and sell links. Hundreds of sites lost their Page Rank. The war continues to this day as Google is developing more advanced weaponry to fight it, while SEOs are hiding deep in their trenches. Buying links may be necessary, but beware as Google is one the watch. In the article Danny Sullivan talks about paid links in a brief. If you’re interested, Google the cause as the topic has been flaming throughout blogosphere.
Site dedicated to link building, by full time link building professional. Advice you can count on.
Good Luck With Your Link Building Strategies.
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