Search Engine Optimization

Internet Research Techniques – How to Research Your Topic + Some Marketing.

This article will point you to some internet research techniques and resources. Sailing in unfamiliar waters is challenging. The need for information, data, facts, behaviors and opinions is key to success of the project, especially if you will be required to write.

Start With Google, but don’t Stop On It

Assuming you are a novice to the topic, Google is a good place to get the feet wet. General internet research does the trick of getting basic info.

Google Reader – Once you learn the basics, head out to Google Reader and do search for the blogs. Subscribe to leaders and a couple of smaller ones. Keep an eye on the issues, community voices and trends.

Once you learn general info about the topic you may want to (or may not) learn more. Google has a list of advanced commands that help you refine searches, find related topics and assist with research.

• Google Command Cheat Sheet
• Soople – online app that searches Google with different commands already plugged in for you.

Though Google is a high quality search engine, I want to run further into the bushes and get into more advanced internet research techniques.

Go for the Research Papers

In the wonderful blog post by Leo Babauta on Write to Done, he shared valued resources on internet research venues.

Resources Speak for themselves. Whenever you require market research, back up your facts or have interest in the topic head out to:

[all credits to “Write to Done”]

Free Full-Text and Open Access Journal Directories and Databases

• Directory of Open Access Journals: This is the biggie and includes thousands of free, full text, quality journals. Right now, the directory lists 3,274 journals; 1061 of these journals are full-text searchable at the article level.
• Open J-Gate: Open J-Gate indexes articles from 4377 academic, research, and industry journals. Approximately 2340 of these journals are peer-reviewed academic publications.
• Biomed Central Open Access Journals: Offers a wide array of open access science journals.
• PubMed: This is the #1 place to go on the internet for health & science research of all kinds and varieties (mental health, psychology, psychiatry, pharmaceutical sciences, nutrition, public health, and alternative medicine are among the many topics covered). PubMed can take a bit of time to learn but it’s well worth the effort. Because of a recent law, all research funded by the U.S. National Institutes of Health must be deposited in PubMed and accessible to everyone. Not all resources listed in PubMed, however, are freely available, but many of them are.
• Directory of Open Access Repositories: A Large and exhaustive list of open access repositories worldwide.
• FindArticles: FindArticles has article text of about 500 print periodicals with coverage dating back to 1998. It is freely available on the Web.

Abstract Databases

The following resources allow you to access (sometimes) lengthy journal abstracts, although access to the full articles may require a fee. It’s worth noting that several abstracts may collectively provide enough information for your writing piece.

• ERIC: Provides access to more than 1.2 million bibliographic records of journal articles.
• Google Scholar: Easy to use and intuitive, but not exhaustive.
• Acrgricola: Provided by the United States Department of Agriculture, the National Agriculture Catalog provides citations to agricultural literature.

Note: If you find an abstract of an article that you really want but can’t pay for, you can contact the author and request a pre-print copy. I’ve done this on several occasions and usually receive an emailed PDF copy within days, no questions asked.

Reference and Other

• Radical Reference: Run by a volunteer group of politically active librarians who are proponents of freedom of information issues, radical reference will help nearly everyone find information. The reference librarians who run Radical Reference often have access to expensive research databases and can often provide you with the information you need, even if they can’t email you an entire article.
• The Internet Public Library: The Internet Public Library was founded by a class at the University of Michigan’s School of Information. It is now being developed and maintained by a consortium of colleges and universities.

Community as Internet Research Technique

Above resources will help you reap the knowledge. When it comes to community engagement head out to forums. The research technique for forums is quite primitive:

• Google It
• Use Twing http://twing.com/

Forums help you get your heads dug into community vibe. Catch that wave of resonance helping to develop material community can sign for.

Social Media

Social Media lets you see the most successful ideas and websites. Learn from the best. Social Media Lists:

• Social Bookmarking Sites
• Social Media

Use Keyword Research Tools

We discussed the use of keyword research tools in finding out concerns and questions your target audience has. This is a marketing approach, but it can help you identify questions that other people searched for. Find out more on keyword research and marketing.

Good Luck with your internet research, hope these techniques help you.

State of Links Buying and some thoughts.

In 2007 Google declared war on paid links. It sent crapstorms through SEO world, igniting blogs in psychotic chaos.

Couple of month later fearmongering continues. Aaron of SEO Book is getting new proposals of some new link building techniques:

The fact that people are trying so many different strategies to get free links show how powerful Google’s fearmongering campaign against paid links is, and just how detached from reality the idea of link = vote is in a marketplace where everyone either knows that link = vote OR is gamed by someone who knows that link = vote.”

The meaning of a link has changed since Google came into being. Links no longer mean navigation, links are Google currency and navigation is Google. Links brought Google dominance and link buying pokes it the hive. Ban on buying links is just a measure, not hard feeling to SEOs. Back in early days(so I heard) Altavista and Excite banned sites even hinting SEO. It hurt their bottom line.

Google is protecting the empire, building higher walls and getting more troops in the fortress. It arms for future battles, sharpens the swords and trains the cavalry. Battles are being fought at this moment and nuances that threaten to dig under the fundament must be terminated. Link buying is one of them. Just like link farms, link buying aims to manipulate.

Paid link are not votes, but rather sponsored Google juice and are there to make money. Google wants it out and I get Google.

Umm, what’s next, people getting laid for a couple of links?

A lovely comment by Bobby on SEO Book.

Aaron, as long as you do not get free Sex offers for a link, you will be alright..:)

Another one.

Links become THE key. Though content is believed to be king site can get tops without it.

Google is definitely working right at this hour on new generation of algorithms. Danny called them search 4.0. As from comments:

“…..the answer to the question about the replacement for link analysis is most likely “social search”, a mixture of user behavior data (which I think Aaron started writing about first) along with personalization and based on demographics, user history and the “social graph”.

Link analysis was ultimately the first form of social search.”

How soon and how real? Danny hangs out with Eric and Larry so he must “have clue” on the topic.

Link will not go away, but links will become less important, just like on page content. On page SEO was once THE key. Links + on page SEO now do the trick. In the near future equation will have one more number: link+on page+behavior data. In another post Aaron mentioned:

“After they bid low and lost the C block of wireless spectrum Google has started talking to the media about using unlicensed whitespace. From the WSJ:

The other (big) piece of this, is that if Google works this deal, they will likely end up with a lot more usage data – and a strong starting point to triangulate other usage data against. With links becoming a commodity, how hard would it be for Google to find a better signal? In 5 years will they still rely on links and have 10,000 people rating content? What if they could somehow get everyone to start rating content (through usage data), and place more trust on natural looking Google user accounts with years of a natural usage profile. If they slowly mixed it into the relevancy algorithms over time who would even know they did it?”

Gotta love Aarons insight. If he proves to be right? Assuming that Google fails at getting into ISP business, they will still have a ton of usage data and will figure a way on getting more.

Better develop “extremely useful” sites to stay afloat.

PS

No hard feelings for paid links.

Spent 1.5 hours writing a post and then BLANK. The whole block went out of power and I was using Dreamweaver to write.

Tough Lesson. Loosing momentum is the worst thing. ALWAYS use Word. It got a nice safe recovery feature so your efforts wont go to waste.

Doing some keyword research for our project i found a very interesting tactic, completely by accident. You might be aware of it, however, it is all new to me.

[you'll need to use Google Keyword Tool]

When doing keyword research for a particular industry, before your main keywords add questions:

• What
• Why
• Where
• How
• Who
• Is

Google will produce actual questions people searched for in your industry.

Lets take “credit card” with “what” and “how” as an example:

what credit card (151 results, Google Tool)

• what is a good interest rate for a credit card
• what can credit card companies do
• what to look for in a credit card
• what is an unsecured credit card
• what is the best credit card to have
• what is the best credit card

how credit card (151 results, Google Tool)

• how to pick a lock with a credit card
• how to lower credit card interest rates
• how to close a credit card account
• how to calculate credit card interest
• how to get out of credit card debt

Those are real questions that indicate real concerns your potential customers have. If your site doesn’t answer those questions, visitors will head back to Google and forget your existence.

A proper research can give you million buck intelligence of the target market.

A run for all main keywords with: “why, what, who, how, where, when, is” - will let you sniff out content structure and content ingredients that will resonate with the targeted audience and more importantly address their requirements to confident in buying your stuff.

Using SEO Book to uncover thoughts.

You can also use the SEO Book Keyword Tool for the same purpose(fueled by WordTracker). Though it does not get as detailed and precise as Google you can still extract some valuable data. This is how we do it:

• Plug you keyword and simply click on the keywords to drill deeper. At some point you will start seeing 4-7 keyword searches that represent real intentions, questions and concerns.
• Copy keywords that have clear intentions/questions/imply to concerns.

The goal here is to build a small database of intentions and concerns your target market has. Don’t worry about SEO, it doesn’t matter at this point. Combine SEO book with Google’s: “what, why, where, how, when, is, who” commands.

Vuola! You got yourself intelligence no focus group will ever match. Let them hunt for leftovers, you know where the real data is!

The use of keyword intelligence in constructing your persuasive architecture.

For the main page landers, you can use biggest concerns as attention baits, pulling readers deeper into your offering.

The benefits can be constructed around intentions. Since visitors have very specific intentions, it is wise to do a run for the benefits that only heighten the experience of intention coming into being.

Direct questions extracted from Google serve as separate page material for the the overall persuasion architecture, answering potential questions visitors will have. Anchor those pages into links from within the copy, SEO the page a bit and you got plenty of useful and SEOd content.

Questions answered for visitors, more content is added for Google, more landers on the site – you’re one happy fellah getting conversions!

More on architecture at Grokdotcom.

Good luck.

Surprise Surprise.

People are goofy when it comes to technology. In a recent post mentioned by Rusty of SE Roundtable, Jakob Nielsen did another blogpost on web usability with very shocking findings: “at least to me”

“I’m not talking about the challenge of formulating a good query, interpreting the results, or revising your search strategy to reap better results. Those are all very complicated research skills, and few people excel at them.”

Just this phrase alone made me choke on a coffee. Is it really? It seems hard to believe, but lets read on:

“If you thought it’s easy to get to Google, think again. In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn’t do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.)‘

Where are they getting those people? It seems tasks like these are common knowledge that a 4 years can do with their eyes closed. Webmaster World members make a very good point:

“How many car drivers know how to check their oil? How many car drivers even know that having enough oil is essential for their vehicle to work?

How many adults could tell you the ingredients of a loaf of bread, never mind tell you how to bake bread?

Re: Google search, I don’t find the 76% figure surprising, but I don’t really feel the urge to mock the 24% people either. In many aspects of life I’m definitely one of the 24% not the 76%! “

A perspective definitely opens the eyes. I personally cannot locate anything but the engine in car(in fact I don’t even know the names of other parts, pardon me), though that does not stop me from doing a nice 140 on the freeway. If there’s a bad sound – take it to the garage.

People use search engines and websites in a similar manner. They do not care as long as the job is done. If the website fails to address basic usability factors – down the drain it goes with the back button.

The study shows the significance of designing sites not only for search engines, but for everyday people. The clueless average users, who could not care less about search engine market share and how that site got to the top rankings in the first place. Once they’re there, we must treat them like babies, who have no clue what they’re doing.

How Does SEO Work?

Search engine optimization works on the principle of satisfying search engine algorithms. Search engines used advanced mathematical equations to analyze and sort websites. Websites that correspond to those equations(algorithms) with highest relevancy get top spots in search results.

The algorithms are somewhat decoded through various tests by search engine optimizers, however, there is no magic formula to find out how SEO works.

Different industries will require slightly different approach. Certain basics of how search engine optimization works:

Keyword Research

If you are not aware of your keywords, you cannot do search engine optimization. There must be a clear goal in your mind and you must know the keywords that will get your there. To find out keywords, use keyword research tools.

• Google
• SEO Book
• Keyword Discovery

Once you know your keywords roll up the sleeves and prepare for some tough work. Search engine optimization is long, hard and competitive place. Masses are slowly waking up to the power SEO, making it hard to swim for fish with small teeth. SEO with no budget, by hand with no help is a tough road.

I know the keywords, what’s next? I want to know more how SEO works. Plug them in. Put the keywords in: Page Titles, <h> tags, internal links, and website copy. Make sure to target only 1 – 3 keywords per page, that can be easily related.

For example page title: “Search Engine Optimization Marketing Company” targets 4 key phrases: “search engine optimization”, “search engine marketing“, “search engine optimization company” and “search engine marketing company”. Depending on the level of your inbound links, you should be able to target all of them at once. Make sure the keywords are related. If keywords differ or there are not too many incoming links to your website, make separate pages and target each phrase at once.

How Does SEO Work – The Next Step

Once you plugged the keywords throughout page elements learn about link building. Google uses page rank formula to rank websites:
PR(A) = (1 – d) + d * SUM ((PR(I->A)/C(I))

Find out more about pagerank at wikipedia

To get page rank, you must get links. Start by submitting your website to biggest directories:

• DMOZ
• Yahoo
• Business.com
• Lycos

You can find more directories at ODP and Directory Archives. Directories will help Google to relate your website to a certain field / niche. Make sure that you qualify them before submitting. When getting links go slowly – don’t get too many too much.

Once you have some links, share the new page rank with other pages.

In most cases, other people and your submissions to directories will point to the homepage, meaning that the homepage will be getting all the pagerank. The homepage can share that PR with other pages, making them rank higher in search results. Look at it that way – your homepage got a piece of a chocolate cake(pagerank). It can share that cake with other pages by linking to them. This is the basic explanation of how pagerank and SEO work.

Internal Linking

When linking internally, make sure you specify the keywords you want that page to rank for within the link. For example, if you want a page to rank for “SEO Company” and that page has a title “SEO company” make sure you name the link: SEO Company. This way the pagerank is passed specifying the keyword you want to rank for. Do that for all other pages.

Organic Link Build Up

If you’re on to SEO yourself prepare for some labor. “Content is King” is a phrase you hear a lot. Though content is king, first page placement can be achieved with a 5 page website.

If you have great content other people will be keen to linking to you – which is essentially automatic link building. Of course it comes through many hours of work, as there must be a good reason for people to link to you. The more links you have the better.

This is the basic outline of how search engine optimization works.

To answer that question you need to know the keywords you are targeting. If you are selling flowers and you show up #4 on Google for “buy flowers” than your search engine ranking is #4. If your are not seen on the first page for the words “buy flowers”, or worse on the second page – you need to improve your search engine rankings.

To find out keywords you should be targeting check Google Keyword Tool. Simply put in the product and service that you offer and Google will give you real searches.

Another method to find out your search engine rankings is to check Google Toolbar. Google toolbar shows what is known as pagerank. Pagerank shows relative rankings of your website in Google’s database – the higher it is the better. To improve your Google page rank your must increase a number of incoming links pointing to your website.

How to Improve my Search Engine Rankings?

Find out keywords first. Here is a couple of useful keyword suggestion tools:

• Google
• SEO Book
• Keyword Discovery

Find the ones that will give you the highest conversion. Go ahead and put those keywords in:

• Page Titles
• <h> tags
• Links
• Text Copy

Make sure they differ, since Google and other search engines will see that you are trying to get better search engine rankings if keywords are uniform. For example, if one of your keywords is “buy flowers”, make sure to put combinations: “purchase flowers”, “get flowers”, buy some flowers” etc.. The key is being natural. Read more about Search Engine Copywriting.

Page title must have your main keywords and it’s close variations. A good page title for keywords buy flowers will be: “Buy Flowers in Toronto. A Flower Company Selling Flowers. Buy Flowers Here.”

<h1> and <h2> tags should also contain main keywords within. Put in your exact match into <h1> and get something related into <h2>.

The text copy should be natural above all. Google, Yahoo and MSN place far less weight on internal text as they used to. Reason being – it is far to easy to manipulate search engines by unnaturally repeating the phrase. Having your core keyword in the beginning, titles and throughout text will do perfectly. Write for people and then go back and plug the keywords where they fit.

Good Luck.

Find out about SEO Expert search engine optimization services.

Attorney Search Engine Optimization

Search engine optimization is a technique of promoting websites through search engines, by moving them to the top spots. The benefits of having a website among top results are new leads and targeted customers.

For example:

• divorce attorney
• criminal defense lawyer
• real estate attorney

Searches above will result in customers looking for specific services. Their goal is most likely to contact an attorney to for the services.

First page lawyer search engine optimization promotion is highly effective in terms of marketing your individual services and adding more customers to the bottom line.

Example:

As you can see, top attorney websites are gaining most of the targtetted traffic. Visitors are highly motivated and will most likely result in customers. The method is highly effective and can bring measurable revenues.

As a professional search engine optimization company our task is putting your website among top results.

Please check our own search rankings as we hold top spots on Google for keywords like: Search Engine Optimization Company, SEO Company, SEO, etc.

We have also optimized Better Business Bureau Quebec to be on the first page for some business relates search phrases.

Search Engine Optimization Lawyer Services

Search engine optimization for attorney websites does not differ from optimization for other industries. The practice involves all necessary SEO steps such as: Link Building, Clean Coding, SEO Copywriting, Keyword Research, Website Analysis and Development.

Please check our Services to find how SEO expert can position your website on the first page and drive highly targeted visitors from search engines looking for attorney services.

514-397-9512 | Email Here

Today Gold Hit a $1000 mark.

Thats $200 in 2.5 months.

www.goldprice.org

Local Small Business Search Engine Optimization Services.

Mississauga SEO benefits:

• Drive highly targeted traffic to your website that will result in real life visitors. Customers from Mississauga and Greater Toronto Area.
• Increase profits with motivated visitors, who are looking for your products and services
• Gain Local Inclusion on Google Maps, Yahoo Maps, Microsoft Maps and Ask Maps

SEO Expert is a Canadian search engine optimization company providing SEO services in Mississauga, Toronto and other Canadian Cities. We are classified as a Canadian SEO leader, please check our rankings yourself:

>>> www.searchengineoptimizationcompany.ca

• #1 on Google.ca for SEO out of 231,000,000 results
• #1 on Google.ca for Search Engine Optimization out of 37,100,000 results
• #1 on Google.ca for SEO Expert out of 1,280,000 results
• #1 & 2 on Google.ca for Search Engine Marketing out of 136,000,000 results
• #1 on Google.ca for SEO Services out of 6,080,000 results
• #2 on Google.ca for Search Engine Marketing Company out of 250,000,000 results
• #3 on Google.ca for SEO Company out of 2,250,000 results

We Offer Following Services for Mississauga Clients:

Optimization for 5 main keywords. We take 5 top keywords in your field and put you on the first page on Google, Yahoo and MSN. This optimization usually targets local customers located in Mississauga and Toronto. Keywords may be: “mississauga barber shop”, “mississauga lawyer”, “toronto clerk” and others. The goal is to drive highly targeted customers to your website, who are looking for a business relationship.

Optimization for 10 + keywords. This usually includes SEO for phrases that target Mississauga, Toronto and specific products. Keywords may include global or general keywords, depending on your type of business. For example: “buy bmw in mississauga”, “mississauga gold ring” and others. While around 5 keywords target general local searches, rest will drive customers who are looking for a specific producta of servicea.

Optimization for 20+ keywords. Depending on your size, this SEO campaign usually encompass local Mississauga SEO, product search and global search. Contracts start at $10.000. Find out more.

Specific SEO Services we offer:

As any pro-level SEO Company we offer full suite Mississauga search engine optimization. The boundaries are not limited by Mississauga, Toronto or Ontario and can target national markets or United States markets, according to your liking.

• SEO Copywriting
• Link Development
• Keyword Research
• SEO Consulting
• Website Development
• Website Analysis
• Search Engine Submission

We abide by ethnics and guidelines put forth by major search engines. Please check our services to find our how can help your local business reap the benefits of the 21st marketing techniques.

The reality is that customers, especially in city areas such as Mississauga turn to search engines to find local businesses. Having local search visibility as well as global exposure will drive high amounts of targeted traffic to your website.

Contact Us Now | Explore Our Website

We also offer SEO services to other regions: Oakville, Milton, Brampton, Toronto, Etobicoke, Markham, Richmond Hill, Vaughan ,Aurora, Newmarket, Ajax, Whitby, Oshawa, Clarington, Brock, Scugog, Uxbridge, York, North York, Black Creek Drive.

EU approved Doubleclick. Google announced we’ve officially acquired DoubleClick. DoubleClick(now Google) owns Perfomics.

Perfomics is a search engine optimization company.

That’s right Google is officially in the business of search engine optimization and will optimize for well…. itself =).

Sounds like a conflict of interest?

As Danny said, Google opened paid inclusion services. Indirect, yet so much sticking out in the face of SEO community, its like a dead cat under your bed. Perfomics has an unfair advantage.

Google swears(and many SEOs) by the purity of it’s search and I totally agree, but now Google has a big hole that bloggers of all stripes will poke.

Perfomics will not have a relationship on the inside(at least those are my thoughts), but the fact of being owned by Google is a big enough argument to ignite flames through the blogosphere. Good stories on the net are like cancer, they multiply fast, and what is hotter then google in SEO business?

Danny, in his post, proposed to Google to sell off Perfomics in an effort to keep the purity of its image. We will see how Google guys react.

It would be rather a bad a decision to keep Perfomics in house as they will hurt Google in the long run. Plus, the fact that they are owned by Google gives that much of a vibe to attract big clients. I am not saying that Perfomics will manipulate search(not to mention tips), but “owned by Google” on a “Abous Us” page is very appealing in the eyes of the big executives.

There’s also this marketing element in place: “It’s also not hard to imagine that despite all the best intentions, some new sales rep might pitch that Perfomics has some type of in.” – hey I’d jump on that baby, until at least management caught up =).

All in all, Perfomics and Google do not go together and if there’s a signature somewhere in Danny’s letter, you can put my name up.

If you don’t want google to show your images you can use the meta tag meta name=”robots” content=”noimageindex”> /meta

But it can work against you if you use key words in the image. We all know that you can rank on the image search so I would suggest not using it unless necessary.

Successful Florida Search Engine Marketing

Launch Successful Search Engine Optimization Campaign

Florida is a vacation paradise. Thousands of tourists from US, Canada and other countries travel to Florida to relax and leave their cash.

Florida search engine optimization will help your company be found at the sweetest spot – when tourists are planning their vacation. It is a fact, most westerners turn to internet and search engines to explore local attractions, restaurants, shopping points and other places of enternatiament. Searches like: “florida restaurant” or “florida hotel” are very common amongst tourists, as you can check on Google Keyword Tool for yourself.

For you, as a Florida businessman this means high potential for new clients. Right before they visit Florida, customers will be aware of your business due to search engine visibility.

This is a powerful tactic, that can bump your Florida company up against competition.

How many people use internet and search engines?

Here is some statistics from internetworldstats.com

——————————

As you Can see over 230 million users have internet access. A study in 2005 by Pew Internet & American Life Project found that more 91% of all American internet users turn to search for needs such as:

• Travel info
• Research product/service (including local)
• Buy Products
• Buy or make travel reservations
• Look up phone/addresses
• Do banking
• Pay bills
• Research for school/training
• Get maps or directions

As professional Florida search engine optimization company we can bring you additional leads and profits via expert level Florida SEO.

Our Florida Internet Marketing Services

Keyword Research

Keyword research allows you to know what customers are searching for. Keyword research is the ground for Florida search engine optimization as it identifies keywords we will target in your search marketing campaign.

Link Building

Links are considered votes by search engines. The more votes your Florida website has the better. Link building includes:

• Directory Submission
• Reciprocal Linking
• Social Media Marketing

Website ReCoding

Most websites are build with the look in mind, not the search engines. This is correct to some point, as your visitors must see a pretty layout, but in many cases it comes at the cost of search engine visibility. Your website has 2 types of visitors – search engines and people. We correct the search engine element, whilst keeping the design.

Search Engine Copywriting

Once keywords are identifyed, they must be implemented within the copy of the website. This is the job of search engine copywriting.

Explore More SEO Services

And Launch Successful Florida Search Marketing Campaig

Jacksonville, Miami, Tampa, St. Petersburg, Orlando, Hialeah, Fort Lauderdale, Tallahassee, Cape Coral, Pembroke Pines

Search engine submission services are a scam – do not fall for it.

Submitting to 1000 search engines for $24.95 a month will not do you any good, because:

• It can done for free – just use our tool.
• Search engines use advanced algorithms to rank web pages, submitting once a month will not help you get visitors. What is known as search engine optimization is a billion dollar industry, charging $5000+ per contract to drive visitors to your website. Would you think submission is all to it?
• Search engines find web pages on their own. It is their job to find web pages. If you have a couple of links pointing to your website chances are – you’ll never have to submit, but if it makes you feel better, use the free tool.
• 1000 search engines won’t do you any good. How many search engines do you use? How many do you know? Google, Yahoo, MSN and Ask are by far the only ones used. 1000 is a marketing trick. Imagine a shopping mall in the middle of the desert, who would care?

Your email will be floating with spam. Search Engine Guide tested one of the services and in their own words:

“I have tested this with unique emails and submission services- many “submission services” are merely fronts for email list marketers. You are actually paying them to sell your email address.”

Website owners, especially new website owners know they need traffic, but they do not know how to get it. Submission to search engines sounds justifiable and 1000 search engines should definitely drive traffic. The problem is that search engines do not drive traffic to websites unless they meet a certain criteria. That criteria is links, keywords, themes, etc.

Better strategy for building traffic to you website is submitting your website to niche directories. This will tell search engines that you have links and make it clearer to classify your website theme.

Here’s a free directory of directories. Just find your field and submit. Google, Yahoo, MSN and Ask will find links in those directories and start ranking your website in a certain niche. Of course it takes far more work to appear on the first page of search engines, but this will get you started, plus it’s free.

Submitting over and over again doesn’t help

If you submitted to search engines, submitting again will not help. Your website is already in their index and it is not going anywhere. If you pay for resubmitting you’re pretty much buying another ticket, for the same train, for which you already had a ticket and which is free in the first place.

Don’t fall for it! Here’s another article that will help you.

Baidu, a Chinese search leader has announced it will feature a search over the phone ability. Users will need to call 400 666 8585 to reach Baidu and specify their search. Article goes on to say:

“When a user calls 400 666 8585 to reach Baidu’s engineer, the engineer will offer them a search result based on their request. “

It seems that the search will be conducted by a person as opposed to automated bot. The service will cost 1 RMB per minute, which is expensive considering majority of Chinese population.

The question that popped up in my head is: What if I want some results for “royal chinese dictatorship” or “martial law in china” I guess the operator will have to read a specialized script: “Due to speech restrictions, that search cannot be performed. A dispatch team will be send to your location to address your thought patterns” It’s that bad over there.

Google Bot is going out on the date with a Website. Would you like to know where the relationship will go?

As cited yesterday on our blog and by Barry at search engine land, Google launched a new search feature.

—————————

Google officially announced it:

“Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for. So over the past few days we have been testing, and today we have fully rolled out, a search box that appears within some of the search results themselves. This feature will now occur when we detect a high probability that a user wants more refined search results within a specific site. Like the rest of our snippets, the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users.”

This is essentially a continuation of Google sitelinks. Sitelinks appear whenever users do a navigational query. Examples:

—————————

• Yahoo
• SEO Book
• SEO Montreal

As mentioned yesterday, when you use a search box, Google plugs a command:

keyword site:url.com for example: test site:nasa.gov

This search feature partially replaces internal search engines for some websites, as their relevancy is usually somewhat poor compared to Google.

Where did this come from?

It looks like Google is doing the best it can to spoil users. Google says the idea came from careful observation of navigational queries. Navigational query occurs when users enter a domain of the website saving the hassle of going through www….com. Google made an observation, after queries such as “nasa” people would come back and search for “nasa telescope”.

Why not let them search for that telescope right away?

I think it’s brilliant. 65% worldwide search market and going up? Yahoo + Microsoft won’t stop it.

It’s important to note – using the search box you are not using internal search engine(as many featured sites have it), but relying on Google’s index instead.

The Implications

Google selects domains based on algorithmical formula(at least it says so). It probably involves number of queries related to the website and a number of total pages featured on the site itself.

So far the domains with search box are the biggest on web:

• Workopolis
• New York Times
• NASA
• Wikipedia
• Ebay
• Amazon

And many more

Chances smaller guys having their own private Google search box are next to nothing as it requires strong, viral brand.

Looking at it from SEO side – is basically more work/innovation. Portals such as Workopolis will have to pay more to harner their job board to be more search friendly. Though general SEO for basic keywords is the key, having search friendly job posting board will only be of advantage to searchers.

People smell a scent of information. When searching, they want that scent represented as bolded keywords. If I searched workopolis using the new google search box for SEO and didn’t find SEO bolded in the title, I’d be disappointed.

The solution may lay in database tweaks, including refined keywords in page title by default.

Other portals, such as amazon and ebay may lose some traffic, as some users will prefer Google search. On the other hand they stand a chance of getting more direct visitors. The “I know exactly what I need” type. Come > click > buy and close. The best buyers.

Unless SEO company is invlolved with high tier branded clients, search box is not a worry, but if a website gets direct Google searches, large scale onpage optimization is something to look into.

Google never stops innovating. Today, working on one of the projects i typed the word “wikipedia” into Google as a spell check and was very surprised to see this:

An hour or so later, I was checking Bloglines for SEO news and sure enough Search Engine Land picked it up. Google is testing a new, very innovative way of featuring search box in its search results. In order for the search box to appear, you must search for the name of the website / company. For example: “Amazon”

If you do utilize the search box, Google puts the following command(searched for ipod): ipod site:amazon.com redirecting you to another search result page.

It seems that for now this feature is only limited to the websites with internal search engines, but i feel Google will offer it on more websites, allowing to search through a domain without visiting the domain itself.

Here are some websites that currently feature this search box:

• Ebay.ca
• Amazon
• Wikipedia
• NY Times
• Toronto Star

Implications?

If Google features the search box for most brand / domain / navigational queries, websites have a potential of loosing some traffic, as people who have not found a relevant result might hit that scary back button and explore other searches. On the other hand it’s quite convenient, as long as people find what they need.

SEOs for portal and ecommerce level sites will have to take into consideration this new feature.

This is also an opportunity to optimize more internal pages and find out more about user intent and their searches within the site, as internal search information will most likely be available in webmaster tools.

Austin Search Engine Optimization Services – Internet Search Marketing and SEM from SEO Expert

Ethnical Search Engine Optimization Services.

SEO Expert is a search marketing company with 7 years of expertise in optimization and internet marketing. Your customers are searching, in Austin Texas and throughout United States. Austin searchers have a intention on their mind a question.They want to find company that will help them or serve whatever it they want at the moment. Austin SEO helps you as a business to channel those customers through search engines and capture their business at the most desirable moment – when they are ready to buy.

Find out more about SEO Expert Austin SEO Services

Austin search marketing with SEO Expert is not optimization for traffic, but for traffic that will want to do business with you. Ask yourself the following questions:

• What is your goal? Whether it’s driving traffic, driving targeted traffic or trafficyou want to monetize, be clear
• Once people come to your website, what happens next? Do you address their wants? Are they targeted enough to become your customers with minimum effort on your side.

That’s the key to successful SEO and ethnical Austin search engine optimization. SEO company must not drive traffic, but drive traffic that will convert.

For example, if you’re in a business of roofing, optimization for “house renovation services” will be quite useless. What good do people who want to renovate do, when you are in a business of roofing?

Unfortunately that happens from time to time with SEO service providers.

Austin SEO Services

SEO expert offers the following services:

Keyword research – That is something we mentioned above. What good is search campaign when target is not clear. We take care.

Search Engine Copywriting

Link Building

PR Release optimization

Local, Austin Texas Optimization This includes inclusion in Google maps, Yahoo Maps and Live Maps. When people search with prefix “Austin” they intent on finding a business located in Austin. Inclusion in local search results results in greater exposure via added channels.

Explore our main website to find out more about search marketing for Austin residents.