Google is an SEO Company
EU approved Doubleclick. Google announced we’ve officially acquired DoubleClick. DoubleClick(now Google) owns Perfomics.
Perfomics is a search engine optimization company.
That’s right Google is officially in the business of search engine optimization and will optimize for well…. itself =).
Sounds like a conflict of interest?
As Danny said, Google opened paid inclusion services. Indirect, yet so much sticking out in the face of SEO community, its like a dead cat under your bed. Perfomics has an unfair advantage.
Google swears(and many SEOs) by the purity of it’s search and I totally agree, but now Google has a big hole that bloggers of all stripes will poke.
Perfomics will not have a relationship on the inside(at least those are my thoughts), but the fact of being owned by Google is a big enough argument to ignite flames through the blogosphere. Good stories on the net are like cancer, they multiply fast, and what is hotter then google in SEO business?
Danny, in his post, proposed to Google to sell off Perfomics in an effort to keep the purity of its image. We will see how Google guys react.
It would be rather a bad a decision to keep Perfomics in house as they will hurt Google in the long run. Plus, the fact that they are owned by Google gives that much of a vibe to attract big clients. I am not saying that Perfomics will manipulate search(not to mention tips), but “owned by Google” on a “Abous Us” page is very appealing in the eyes of the big executives.
There’s also this marketing element in place: “It’s also not hard to imagine that despite all the best intentions, some new sales rep might pitch that Perfomics has some type of in.” – hey I’d jump on that baby, until at least management caught up =).
All in all, Perfomics and Google do not go together and if there’s a signature somewhere in Danny’s letter, you can put my name up.
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