Search Engine Optimization

To answer that question you need to know the keywords you are targeting. If you are selling flowers and you show up #4 on Google for “buy flowers” than your search engine ranking is #4. If your are not seen on the first page for the words “buy flowers”, or worse on the second page – you need to improve your search engine rankings.

To find out keywords you should be targeting check Google Keyword Tool. Simply put in the product and service that you offer and Google will give you real searches.

Another method to find out your search engine rankings is to check Google Toolbar. Google toolbar shows what is known as pagerank. Pagerank shows relative rankings of your website in Google’s database – the higher it is the better. To improve your Google page rank your must increase a number of incoming links pointing to your website.

How to Improve my Search Engine Rankings?

Find out keywords first. Here is a couple of useful keyword suggestion tools:

• Google
• SEO Book
• Keyword Discovery

Find the ones that will give you the highest conversion. Go ahead and put those keywords in:

• Page Titles
• <h> tags
• Links
• Text Copy

Make sure they differ, since Google and other search engines will see that you are trying to get better search engine rankings if keywords are uniform. For example, if one of your keywords is “buy flowers”, make sure to put combinations: “purchase flowers”, “get flowers”, buy some flowers” etc.. The key is being natural. Read more about Search Engine Copywriting.

Page title must have your main keywords and it’s close variations. A good page title for keywords buy flowers will be: “Buy Flowers in Toronto. A Flower Company Selling Flowers. Buy Flowers Here.”

<h1> and <h2> tags should also contain main keywords within. Put in your exact match into <h1> and get something related into <h2>.

The text copy should be natural above all. Google, Yahoo and MSN place far less weight on internal text as they used to. Reason being – it is far to easy to manipulate search engines by unnaturally repeating the phrase. Having your core keyword in the beginning, titles and throughout text will do perfectly. Write for people and then go back and plug the keywords where they fit.

Good Luck.

Find out about SEO Expert search engine optimization services.