Search Engine Optimization

Yahoo announced it will acquire Index Tools – web analytics software.

Google was the first of the big 3 to offer traffic analytics free of charge with Google Analytics. In November 2007 Microsoft launched Gatineau – a competitor to Google Analytics and now Yahoo is catching up.

Details were not announced.

Yahoo is not giving up?

My guess is – if you are going to get purchased very soon why bother with analytics? Microsoft got it. Looks like a move to make Microsoft heads more nervous or a step towards independence. I may be wrong, but it doesn’t seem logical.

Jerry knows that Microsoft’s needs Yahoo to battle Google. There’s no other alternative for them, as their search market share are crunches from the floor. Microsoft will be using dirty tricks to get what they want, but Yahoo is doing the right thing for not giving up so fast.

Let them sweat, bribe and infiltrate.

Yahoo board members would be foolish to accept the bribes from Microsoft blinded by green dollars and their own greed, unable to see above their noses.

Microsoft is desperate. It’s not about money it’s about long term survival and dominance strategy and they need Yahoo for that. It’s a like key elevation in the battle. If you fail to capture it you lose the battle. Yahoo needs to make a big brick wall and tell MS to go take a big hike until they double that cash offer. MS needs them that bad and if Yahoo plays it smart they will be happier billionaires..

Jerry knows this, so let the man gamble a bit. Its all a big fun game.