Increase in CPC by Google
Barry of SE Roundtable reported a recent Google slap discussed on WMW.
“There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google’s quality score. A WebmasterWorld thread has two confirmed reports over the weekend that their cost-per-click (CPC) prices have skyrocketed overnight. Here are quotes of the two reports:”
Well, I got around 8,000 keywords with a bid of $10.00 today, which most where on $0.15 and $0.30.
An increase from $0.30 to $10.00 is quite big. More info on forums. On saturday we noticed Google Adwords Outage message in SERPs. Could the increase in CPC be the result of the outage glitch/adjustment by Google?
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