Compete.com Keyword Data and Competitive Analysis
Compete.com Keyword Data and Competitive Analysis
Compete.com is a competitive analysis tool with a motto: “Track your rivals. Then eat their lunch.” The tool is used by SEOs and online marketers to spot keywords and consumer search behavior.
Spy on Competitor Keywords
In “Search Analytics Section” you can “Find out which keywords are sending traffic to a website or category:”
Competitor: Enter web address of your competition and Compete.com will produce keywords that send traffic to their website. The amount of keywords can reach 500+.
Category Analysis: Chose category you are interested in and Compete will produce a keyword list for you. As example I selected “Home Loan Financing” and Compete offered me 13,890 terms! Pretty Impressive!
Compete also provides information such as:
- Category Share (Site Share)
Percentage of all search referral to a category / site
- Keyword Engagement
Represents average amount of time people spent on the site after entering it with a specific keyword from search results, PPC ads or a link. Measured 0 to 100
- Keyword Effectiveness
Total amount of people sent to a website with a keyword and time people spent on that site. Measured 0 to 100
If category share is high for a specific website, it is likely that site is holding top spots on search engines for that keyword. Category share is also useful in finding out reach of keyword in a specific industry.
Keyword Engagement and Keyword Effectiveness are very unstable measurements, at least for broad keywords(excluding brand search), since the time spent on a website largely depends on page lander, architecture and copywriting on that site. As keywords get long tail, expect the engagement and effectiveness to go up and get more accurate, since people are more refined in their intention.
Site Traffic Analytics
Similar to Alexa.com in the interface, featuring:
- People count
- Rank
- Visitors
- Attention
- Average Stay
- Growth
and more information. Traffic analytics is very inaccurate from both Compete and Alexa.com, so do not place much faith in it.
The real value of compete is keyword research. It seems that keyword analysis is shifting to the new phase from regular search to a competitive based approach.
There are 2 alternative to Compete.com – Quantcast, and Keyword Spy.
Compete.com was acquired for $150 million.
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