Search Engine Optimization

Corporate SEO accounts are the juiciest. Contracts starting at $50.000 and going well into hundreds.

How do I get some?

All SEOs want to know how to. There is nothing secret in doing corporate SEO.

After some of research we found there are many ways of getting more corporate SEO accounts in the back ride of your Lexus.

All is required is dedication and of course your interest.

Trade Shows

Trade Shows, Seminars, Marketing Venues. Places where contracts are stamped, where marketers swirl for some hot “unknown” advantages, CFOs for financial happiness and CEOs… well… for more profits!

I not need to explain that right trade shows are full of fat fish. For you, SEOs looking for corporate blood there are 3 choices on trade shows:

Booths

Booths costs around $3.000-$10.000 per both. Price per both (PPB ) depends on size, audience and quality of the trade show. Also keep in mind equipment, some promotional items (cups, pens, etc.).

The biggest problem – you may not be allowed to have a both, due to industry differences. Try it out though. Various organizers allow in a small portion of related companies. If thats the case, another problem is to explain what in the hell SEO is!

If you’re lucky enough to be the only SEO with a booth on trade show(say financial) and present your offer properly, prepare for the green.

Speak in Front of the Audience

Let them know why SEO is sexy. The problem is getting on the stage, which requires heavy credentials and is by invitation in most cases. Try finding some ways though, as I haven’t looked it into. Never know. Maybe you know people.

Visit

Can try up-selling person to person if you’re good. Also a lunch, cigarette or a coffee might spark you deal. There’s less impact though.

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The biggest SEM trade show is SES. I never attended one (going this summer) so I can’t say how good it is. My personal choice would a more conservative show, with less knowledgeable people in SEM sector, since in my opinion SES has more SEOs then anyone else. (That may be false, we’ll find out when it arrives to Toronto).

White Papers & Targeted Media Buying

If you are passionate or interested about a field, a white paper may produce leads if it falls into the right hands. The trick is making it fabulous, miraculous and astonishing, because good & relevant content does not get distributed online.

Media buying is more safe in my opinion, since you don’t rely on outside linkage. Getting some good ads in targeted publications read by marketers is probably the best move, though we haven’t looked into as much.

Will touch webste architecture adjustment in the next article.